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Redken Shades EQ Gloss Equalizing Conditioning Hair Color 2oz 07MV BIRCH

4.6 out of 5 stars 24 customer reviews
About the Product
  • Professional Hair Care Products
  • Redken Shades EQ 07MV BIRCH Medium Mahogany Violet Blonde

Frequently Bought Together

  • Redken Shades EQ Gloss Equalizing Conditioning Hair Color 2oz 07MV BIRCH
  • +
  • Redken Shades EQ Gloss Processing Solution 33.8 Oz (1000 ml)
Total price: $27.80
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Product Description

Color: 07MV Birch

Redken Shades EQ Demi-Permanent Equalizing Haircolor Conditioning Gloss is the #1, long-lasting, no-lift, non-ammonia, demi-permanent haircolor in America. It is an easy to use system that delivers beautiful color with unsurpassed condition and shine. Shades EQ can be used in many ways including to enhance, change or increase the color intensity of natural haircolor. Directions for Shades EQ Color Gloss:SHADES EQ Color Gloss is mixed in a 1:1 ratio of Shades EQ Color Gloss to Processing Solution. Always mix in equal parts and use immediately. Standard timing is 20 minutes at room temperature. For more vibrant results, process 15 minutes with plastic cap under a pre-heated warm dryer. Remove cap and cool for 5 minutes.To purchase the Redken Shades EQ Processing Solution, please click on this link. "05V Grape Sorbet" has been discontinued

Product Details

Color: 07MV Birch
  • Item Weight: 1 pounds
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • ASIN: B003XX434A
  • UPC: 743877049436 885135325637 880147833347
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Best Sellers Rank: #193,861 in Beauty (See Top 100 in Beauty)

Customer Questions & Answers

Customer Reviews

Top Customer Reviews

Color: 03V ORCHID Verified Purchase
This is the second time I have used Redken Demi color. The first time, I used Redken HQ Espresso. These two colors are very dark brown. They almost are black. They are beautiful! I researched Orchid quite extensively. I thought, by chance it was something you add to another color,I wasn't sure. I did a test run on a swatch of hair from my hair brush, a little Orchid, and a little processing solution. Waited 20 minutes, then rinsed the swatch out. It was very dark, with plum tones to it. At that point, I realized it was dark brown with plum. No need to mix with another color. You mix this with 2 oz of Redken processing solution. I did place a cap on my head, without heat, waited 20 minutes after completely applying dye. Rinsed in cool water, washed and conditioned with Redken color extender. You should always use care when washing your hair, anytime. You should always wash and rinse in cool water. Real warm, or hot water does tons of damage to your hair, and will also fade your color quickly. Just thought I would throw that in there:) Anyway, the results were AMAZING! This color is gorgeous! It is very dark brown, almost black, the tint when light shines on your hair at different angles, are plum purple. It is very neat! I was amazed that I did this at home! You would pay a fortune at a salon to get results like this. Very cool for sure. It is a very pretty dark brown/ with plum hughes and tones. I love it! For sure would recommend! The shine....just awesome! Hope it helps, ladies!Oh, also wanted to add, my hair is light to medium brown. I also have a little gray.
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Color: Bonfire Verified Purchase
I mixed this shade with Papaya, hoping for a 'true red' color. My hair was highlighted blonde-- and let me tell you, this color is R-E-D! I had originally put papaya on my blonde hair hoping for an auburn hue, but it was barely noticeble. So I mixed some bonfire in. It was redder than I wanted, but if you want bold hair- go for it. Within a week or two it had faded to the perfect red color. It's been about 7 weeks, and my hair is a slight red now- I'm ready to die again. I will absolutely use this color again--- the shade is right--- but I'll use more parts papaya and fewer parts bonfire. (I think if i were a brunette, it would have been okay). Pretty stuff. Shades eq makes your hair feel so healthy and look so shiny! I love the stuff. I got a lot of compliments!
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Color: 03V ORCHID
This is a beautiful color if you have dark brown hair. It has a violet base and therefore neutralizes golden tones. It has a pretty strong violet hue that adds plum tones to dark hair. But it is very dark and probably only good for level 3 hair or lower. If you want some pretty plum tones when the light shines on your hair, then this is your shade. SEQ is mixed with the SEQ processing solution, which is about $15-$20 for a huge bottle that will last forever. Mix the color and SEQ processing solution in equal parts and apply to clean, damp hair for 5-15 minutes. The longer you leave the color on, the longer it will last, however, it will become darker and darker. 15 minutes is the max processing time and heat is not recommended. When the timing is complete, rinse but don't shampoo for 48 hours. The color needs time to set and the cuticle needs time to close and the color will last a lot longer if you do this. SEQ normally lasts 15-20 shampoos if you use a sulfate free formula, sometimes longer. It leaves my hair super soft and glossy and very healthy looking. I've used other demi permanent formulas but none was as good as SEQ. It's a professional product that produces salon worthy results. My colorist uses SEQ and charges $60 (plus tip) but I can do it myself for about $11, so there's no question I'll be doing myself from now on and I can do it as often as necessary. I really love the way my hair looks and feels when I use SEQ. There's no damage whatsoever and my hair never feels dry. It's truly a conditioning gloss and nothing else I've ever used has made my hair look as good. Plus, there's a shade for every desire. I've been using SEQ for about a year and would never use anything else.Read more ›
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Color: Bonfire Verified Purchase
This is turning into my favorite Shade EQ color. My stylist recommended that I stick with the O6 colors and she was right. Every time I try an 05 it looks fake and the 07s are too dark and look flat. Bonfire covers my few white hairs really well. The white hairs along my my hairline are the hardest to cover, so I put the product there first, cover the rest of my hair, then reapply along the hairline. The white hairs take the color but lighter and brighter then on the dark hair. Looks like natural highlights! In the summer, I do highlights lightly throughout my hair using a L'Oreal frosting kit and then dry my hair and use this product. It is really pretty. The different colors had lots of dimension.
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Color: Bonfire Verified Purchase
I color my hair to hide a little gray. At first I had to do some research on adding the solution, but its a simple one to one mix. I have long hair so I use 3 oz color and 3 oz solution, and i mix several colors to get the shade i want. Just bought some plastic gloves and mixing bottle at local sally's, put it on dry hair, wait 20 mins and wash out. It's good quality color, and i like that it will eventually wash out. That way it doesnt seem like such a drastic change when i do dye my hair to get rid of the gray.
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