About the Author
NEIL H. SNYDER is the Ralph E. Beeton Professor of Free Enterprise at the University of Virginia's McIntire School of Commerce and director of the school's Center for Entrepreneurial Studies. He is the author or co-author of six previous books and numerous articles on strategic management issues.
O. WHITFIELD BROOME, JR., is a professor and Director of Graduate Studies at the McIntire School of Commerce of the University of Virginia. He is also a CPA.
WILLIAM J. KEHOE is the Consumer Bankers Association professor and associate dean at the McIntire School of Commerce of the University of Virginia. He is the author or co-author of three books on marketing and ethics issues.
JAMES T. McINTYRE, JR., is an attorney with McNair and Associates in Washington, D.C. He served for three years as director of the Office of Management and Budget and as a member of President Jimmy Carter's Cabinet.
KAREN E. BLAIR attends the University of South Carolina School of Law. She is a 1987 graduate of the McIntire School of Commerce of the University of Virginia.