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The Referral Engine: Teaching Your Business to Market Itself Paperback – September 25, 2012

4.5 out of 5 stars 182 ratings

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Editorial Reviews

Review

"A swift, appealing read and a thorough primer on the power of letting your products and customers speak for themselves."
-Publishers Weekly


"Frankly, I had no idea how John was going to top Duct Tape Marketing. The book is a classic. But with The Referral Engine, John puts you in the driver's seat and shows you the steps to achieving marketing success without a huge budget. Go no further. Buy this now."
-Chris Brogan, coauthor of Trust Agents


"I don't think there are many people who know more about small business marketing than John does, and I'm certain that there's no one more generous in sharing tips and insights. What, exactly, are you waiting for? This book will pay for itself in one day."
-Seth Godin, author of Linchpin


"For Zappos, part of delivering a great customer experience means developing personal and emotional connections, both with employees and customers. These are the types of connections people talk about with their friends and family. This book will show you how to give people something to talk about."
-Tony Hsieh, CEO, Zappos.com


"Who knew that there's a science to referrals? Not I-but now that I know, I want you to benefit from John's expertise. In a sense, a jacket blurb is the ultimate referral, and I'm here to blurb this book because it will help you succeed in business."
-Guy Kawasaki, cofounder of Alltop

About the Author

John Jantsch is a marketing consultant, speaker, and the acclaimed author of Duct Tape MarketingThe Commitment Engine, and The Referral Engine. He is the founder of the Duct Tape Marketing Consultant Network. He lives in Kansas City.

Nolyn: The Rise and Fall, Book 1
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Product details

  • Publisher ‏ : ‎ Portfolio; Reprint edition (September 25, 2012)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 256 pages
  • ISBN-10 ‏ : ‎ 1591844428
  • ISBN-13 ‏ : ‎ 978-1591844426
  • Item Weight ‏ : ‎ 8.8 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.6 x 8.5 inches
  • Customer Reviews:
    4.5 out of 5 stars 182 ratings

Customer reviews

4.5 out of 5 stars
4.5 out of 5
182 global ratings
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Top reviews from the United States

Reviewed in the United States on September 12, 2018
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5.0 out of 5 stars Everyone in our book club found at least one “gold nugget” to try. Highly recommended!
By Paula Anderson Williams on September 12, 2018
We have a book club for aviation-industry sales and marketing professionals. Our folks are aircraft brokers, marketing pros for flight schools, charter sales, jet cards, etc. Many of our folks already get 50% or more of their business from referrals, so weren’t expecting to see much that was new.

But everyone found at least one “gold nugget” - a key insight or technique to try. Highly recommended!
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Reviewed in the United States on May 18, 2020
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Top reviews from other countries

Gareth B.
5.0 out of 5 stars Practical and inspiring...
Reviewed in the United Kingdom on April 14, 2020
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Alistair Gleave
5.0 out of 5 stars A must for any growing business
Reviewed in the United Kingdom on February 5, 2013
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3 people found this helpful
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Andrea
5.0 out of 5 stars Tons of good advices
Reviewed in the United Kingdom on June 16, 2019
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Eddy
4.0 out of 5 stars Leverage your business through referrals
Reviewed in India on October 10, 2015
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Tommaso
5.0 out of 5 stars Libro incredibilmente utile e approfondito. Consigliatissimo!
Reviewed in Italy on November 7, 2019
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