- Paperback: 135 pages
- Publisher: Berrett-Koehler Publishers (January 1, 2005)
- Language: English
- ISBN-10: 1576753212
- ISBN-13: 978-1576753217
- Product Dimensions: 5.6 x 0.4 x 8.5 inches
- Shipping Weight: 6.4 ounces
- Average Customer Review: 81 customer reviews
- Amazon Best Sellers Rank: #116,573 in Books (See Top 100 in Books)
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The Referral of a Lifetime: The Networking System That Produces Bottom-Line Results Every Day (The Ken Blanchard Series) Paperback – January 1, 2005
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From Publishers Weekly
Like Who Moved My Cheese?, this book is a management tome in the form of a simple, readable narrative. This first title in the Ken Blanchard Series weaves a handful of business principles into the story of a disheartened businesswoman, Susie McCumber, and her desperation to boost her career. Along the way she meets a spiritual and corporate mentor, David Highground, who spews various prescriptions that aren't all that shocking: business is about relationships; create a massive network; "Keep in touch, consistently, personally and systematically"; and so on. Templeton, CEO of San Diego-based training firm MasterTrack, engagingly uses fiction to espouse his own company's principles (a system named High Ground, natch). It's a basic story, occasionally trite, but it's slickly written and works beautifully as something that's easy to gobble down in one sitting.
Copyright 2003 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
"The Referral of a Lifetime defines an approach to one of the most important aspects of building and keeping a strong base of business and personal relationships-something all of us need to adopt in our lives." -- Dwight Johnson, Executive Director, Mail Boxes Etc. Foundation
"Entertaining, engaging and informational, The Referral of a Lifetime is packed with great insights and direction on how to build a profitable, relational-based company and keep it that way." -- Fred Johnston, Director of Marketing, Personal Coaching Division, Franklin Covey
"Powerful testimony for the value of a lifetime relationship and what it means to your bottom line in business and in life. If you could read only one book that proposes a system about achieving customer retention and referrals, this is it." -- Brad Orr, CEO, John Burnham and Company --This text refers to an out of print or unavailable edition of this title.
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I've purchased this book several times and gave it to folks who are new to sales or who just need to generate business. This book shows how to leverage your existing relationship. Read the book and then make the process your own. With email and social media--this just got so much easier.
It's a fast read--and you can take action immediately.
Now this is NOT the multi-level marketing model where I get you to produce to my benefit with the only promise is that you get OTHER people to promise benefit to you. (Don't get me started down that road!)
The key here is reciprocity. I give business to you and you will want to give business to me. Templeton talks about building networks of friends and business relationships that will last a lifetime based on excellent customer relations, integrity and generosity. Too often I have seen people in business so desperate to make a living that the wreck havoc where ever they go. I wonder to myself, do they really know that this won't work forever and that their "scorched earth" business plan will ultimately backfire?
I make this book required reading for my serious coaching clients and it is in my top 3 books that I recommend to any business person for long term success.