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The Referral of a Lifetime: The Networking System That Produces Bottom-Line Results Every Day (The Ken Blanchard Series) Paperback – January 10, 2005
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From Publishers Weekly
Like Who Moved My Cheese?, this book is a management tome in the form of a simple, readable narrative. This first title in the Ken Blanchard Series weaves a handful of business principles into the story of a disheartened businesswoman, Susie McCumber, and her desperation to boost her career. Along the way she meets a spiritual and corporate mentor, David Highground, who spews various prescriptions that aren't all that shocking: business is about relationships; create a massive network; "Keep in touch, consistently, personally and systematically"; and so on. Templeton, CEO of San Diego-based training firm MasterTrack, engagingly uses fiction to espouse his own company's principles (a system named High Ground, natch). It's a basic story, occasionally trite, but it's slickly written and works beautifully as something that's easy to gobble down in one sitting.
Copyright 2003 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
“If you’re ready to boost your sales and have ’em rock to the top, read and use this book.”
—Mark Victor Hansen, coauthor of the #1 New York Times bestselling Chicken Soup for the Soul series
“Tim has done it again . . . this new edition of The Referral of a Lifetime is so full of wisdom and relationship truths. In a world where we’re buried in noise from email, social media, and technology, it is even more important to go back and focus on people, building trust and focusing on the individuals who will help us grow as we build meaningful connections. This book is even more of a necessity today and Tim nails it!”
—Thomas Gay, CEO, Refer.com
“The huge moneymaking power of a top-notch referral system is one of the last great untapped ‘secrets’ in business. Don't believe me? When was the last time a company you really liked asked you for a referral?
With this book Templeton has done us all a huge favor by turning on the lightbulb and showing us exactly how to cash in.
It’s a total game changer. Now it’s up to us to slap our forehead, wonder how much more money we could have been making—and then ‘sin no more!’”
—Richard Rossi, CEO, The National Academies
“If you’re looking for success and think something is missing, perhaps you’re really seeking a life of significance. By following the steps in Tim Templeton’s book, The Referral of a Lifetime, you’ll find the path to both success and significance. It’s an important book regardless of your age or stage in life; don’t miss it!”
—Phyllis Hennecy Hendry, President and CEO, Lead like Jesus
“As a financial services wholesaler with thirty-five years of experience, I witnessed the profound impact the first edition of The Referral of a Lifetime had on the thousands of financial advisors who adopted and executed Templeton’s referral strategies. This new edition is even more relevant and allows all those in our industry who implement its processes to take their game to the next level!”
—Lou Tumolo, author of Consigliere
“For anyone in sales—and who isn't?—the dreaded work is the continuous search for new business. Tim Templeton’s book, The Referral of a Lifetime, takes all the sweat, tears, and frustration out of that. Here you have a step-by-step system to create the dream—a continuous flow of referrals!
I found the five combinations to unlock those referrals a fantastic process to get the whole system going. I was reminded of the importance of online reviews and his very simple Relationship Development Program.
Normally I find the appendices of books to be somewhat useless, but Tim’s appendix is a treasure. There you have outlined a complete plan to implement the excellent system.
I would highly recommend this book to anyone, whether you are starting out or a more seasoned campaigner like me. It is a treasure trove of great, practical, and implementable strategies.”
—John Murphy, John Murphy International
“The principles taught in the first edition of The Referral of a Lifetime deeply impacted how I’ve approached relationships and business over the past two decades. Thank you, Tim, for teaching us how business should and can be transacted—how to do so with integrity and honesty and with the customer’s needs, desires, and hopes first and foremost.
This new edition includes and incorporates social media and social proof elements of building relationships and many additional nuggets of wisdom. Based on the significant updates in this revised and expanded edition, this book is now even more timely and essential for every businessperson. It’s for anyone in the marketplace who wants to find true success—and do so with the utmost integrity.”
—Kyle Robinson, CEO, www.BizSchoolofHardKnocks.com
“Experience the 10x difference The Referral of a Lifetime can make in your business while you serve others without selling.”
—Joe Foley, CEO, Disk.com
“The core methods of building a referral-based business will never change. They haven’t changed in thousands of years! But the way we execute these methods are ever-changing. That is why it was with great honor and excitement I sat down to review the revised The Referral of a Lifetime. I read the first edition years ago and used it successfully to train my entire sales organization. Now a bestselling author and owner of a marketing firm, I find Templeton’s methods are more important than ever! This revised and expanded edition takes what was already wonderful and makes it perfect—the perfect combination of the latest and best strategies with those that are timeless. I will be giving this book to all of my clients!”
—Everett O’Keefe, bestselling coauthor of Books to Bucks
“The Referral of a Lifetime is one of those rare books that you buy for the topic, because who doesn’t want more referrals? But this book is so much more. The Referral of a Lifetime is a combination of a compelling story and a powerful business building lesson. And hidden within this profit-boosting information is a strategy that can best be described as ‘life-enhancing.’ That’s right! This book will not only help you build your business; it will help your mindset as well. You will also enjoy the action steps, work sheets, and sample letters you can use in your business. And the best part is, you can read The Referral of a Lifetime in a couple of days!”
—Jim Palmer, The Dream Business Coach
“After reading the latest edition of The Referral of a Lifetime, you will never look at personal and professional relationships the same. You will go deep—really deep—and it will change you forever.”
—Tommy Spaulding, New York Times bestselling author of The Heart-Led Leader and It's Not Just Who You Know
“This new edition of The Referral of a Lifetime presents in a very readable parable the timeless principles of how people really should treat one another. The simple but profound techniques for building and maintaining relationships are priceless gems. Anyone who’s in business (pretty much all of us), should study and implement this book’s referral processes. It is a masterpiece written by a master teacher.”
—Craig Case, Senior Vice President, Zermatt Conference and Learning Center
“A good book is one that educates. A great book is one that inspires. The Referral of a Lifetime accomplishes both. It is a book that can change your life forever. It's an absolute game changer for those interested in tapping into their own authenticity and the power of relationships and referrals. It’s so essential that it’s now required reading for our 150 franchisees and their teams. We have adopted all of its principles and made this book’s referral system integral to our new franchisee training.”
—Joey Osborne, founder, TMA Franchise Systems
Top customer reviews
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Now this is NOT the multi-level marketing model where I get you to produce to my benefit with the only promise is that you get OTHER people to promise benefit to you. (Don't get me started down that road!)
The key here is reciprocity. I give business to you and you will want to give business to me. Templeton talks about building networks of friends and business relationships that will last a lifetime based on excellent customer relations, integrity and generosity. Too often I have seen people in business so desperate to make a living that the wreck havoc where ever they go. I wonder to myself, do they really know that this won't work forever and that their "scorched earth" business plan will ultimately backfire?
I make this book required reading for my serious coaching clients and it is in my top 3 books that I recommend to any business person for long term success.
I've purchased this book several times and gave it to folks who are new to sales or who just need to generate business. This book shows how to leverage your existing relationship. Read the book and then make the process your own. With email and social media--this just got so much easier.
It's a fast read--and you can take action immediately.