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Reinvent: A Leader's Playbook for Serial Success Hardcover – January 29, 2013
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From the Inside Flap
Fred Hassan is not an accidental leader. Throughout his stellar career he has had transformational impact on every one of the large, complex and innovation-driven companies that he has ledamong them, most recently, Schering-Plough.
Turnarounds and transformations do not occur without culture changeand changing culture starts by changing attitudes and behaviors. The linkage between attitude, culture, execution and driven performance has been validated by the author's own experience as a unit head, division president, CEO of three global public companies, and most recently as chairman of what began as a challenged global company.
The insights, ideas, and strategies are illustrated by the author's own experiences, underpinned by his deep belief that in every aspiring and committed individual, in every team and in every company, the potential exists to deliver performance beyond what is commonly viewed as achievable. The ability to power up this potential is what creates extraordinary change. A favorite mantra is "It's in our power to do more with what we have. It's in our power to fulfill our own potential. It's not where we take our aspirationsit's where our aspirations take us."
Productive cultures fuel better strategies, better executions, and better governance, and provide the competitive edge in innovation. This then leads to sustained performance that can change broken companies into dynamic machines.
Fred Hassan celebrates his wins, but they are inseparable from the wins of the people he leads, from advances in products that allow people to enjoy a better quality of life, and from developing leaders who may one day write their own playbook to inspire yet another generation of talented managers.
From the Back Cover
Praise for reinvent
"I have had the honor of working with many of the world's greatest leaders. I rank Fred Hassan as one of the top five. Fred has helped more organizations reinvent themselves than anyone I have met! Reinvent is Fred's gift to you! Please apply what you learn in this book to reinvent your own life and the lives of the people around you."
Marshall Goldsmith, recognized among world's top 50 influential leadership thinkers (Harvard Business Review)
"Fred Hassan shares his practical playbook for change leadership by demonstrating how attitude, behavior and culture can lead to transformation, excellence in execution and sustained high performance. The book is full of good common sense and real-world examples of leadership."
Alex Gorsky, Chairman and CEO, Johnson & Johnson
"Company success depends on strong leadership. Fred's recipe for success: select top talent, help them develop expertise, lead by example."
P. Roy Vagelos, M.D., Retired Chairman and CEO, Merck & Co., Inc.
"Fred Hassan blends his triumphant first-hand experience with the wisdom of a first-class mind to share an engaging, accessible, manual of essential leadership lessons. Having seen peer CEOs hang on his every word in private top leadership forums for many years, I have begged Fred Hassan to go public with this compelling gift of knowledge for a long time. I will certainly be using it at our top executive forums and leadership programs campus!"
Professor Jeffrey Sonnenfeld, Senior Associate Dean, Yale School of Management
"Fred Hassan passes on his vast and winning know-how that will help you power up your people to drive breakthrough results. He's done it and so can you. There's nothing like learning from the master."
David Novak, Chairman and CEO, Yum! Brands, Inc.
"In Reinvent, Fred Hassan shares a winning philosophy that builds on the crucial role of people to power up an organization's potential. Hassan delivers a proven actionable change leadership playbook to evolve and reinvent leadership effectiveness supported by evidence from his exceptional track record as an effective and value-creating CEO, with an exceptional reputation from his peers and shareholders alike."
Andrew N. Liveris, Chairman and CEO, The Dow Chemical Company
Top customer reviews
Good Executives can be justly proud of having accomplished a turnaround once in their careers. What is extraordinary about this man is he has done it many times- not by being isolated in the executive suite but by working side by side with his colleagues. I first met Fred at Sandoz - ( one of the legacy companies that later formed Novartis) and watched him transform the culture at this medium sized company into a top performing company in the industry.
The Industry needs future leaders who learn by doing . They should follow closely what steps Fred took to become a leader everyone would respect and follow. A must read for middle management who want to take the next step up!