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Reinventing Comics: The Evolution of an Art Form Paperback – July 25, 2000

by Scott McCloud (Author)

4.8 309 ratings

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In 1993, Scott McCloud tore down the wall between high and low culture with the acclaimed international hit Understanding Comics, a massive comic book that explored the inner workings of the worlds most misunderstood art form. Now, McCloud takes comics to the next level, charting twelve different revolutions in how comics are created, read, and perceived today, and how they're poised to conquer the new millennium.

Part One of this fascinating and in-depth book includes:

The life of comics as an art form and as literature
The battle for creators' rights
Reinventing the business of comics
The volatile and shifting public perceptions of comics
Sexual and ethnic representation on comics
Then in Part Two, McCloud paints a breathtaking picture of comics' digital revolutions, including:
- The intricacies of digital production
- The exploding world of online delivery
- The ultimate challenges of the infinite digital canvas

Editorial Reviews

Amazon.com Review

Scott McCloud's Reinventing Comics, the sequel to his groundbreaking work Understanding Comics, is a study of two revolutions: a failed one and a potential one. His 1993 book was not only a chronicle of the potential breakthrough of comics (which he redefined as "sequential art") into a legitimate art form but a sterling example itself of the medium's astonishing untapped potential. Now, seven years later, he chronicles the failure of the comic book industry to fulfill that promise, but also explores how the movement can be restarted, particularly by utilizing the resources of another spectacularly successful revolution, the Internet. In the first half of Reinventing Comics, an elegantly clean example of comic art in McCloud's trademark bold black-and-white style, the author outlines how hype, speculation, and artistic burnout led to the genre's decline. He then lays out 12 paths toward a new revolution of comics, including creators' rights, industry innovation, public perception, gender balance, and diversity of genre, which are then explored with such innovative intelligence that, as with his earlier work, the conclusions he comes to are fascinating for both artists and nonartists alike.

Three of his paths, however, are of particular interest to anyone who wants to know how the Internet will affect both our lives and the livelihoods of future artists. Understanding Comics, with its brilliant how-to guide on marrying image and language, has become an indispensable reference for many Web designers. Now McCloud returns the favor by focusing on how the digital revolution will influence production, delivery, and the art form of comics itself. Informative without being pedantic, controversial without being argumentative, and always entertaining, this is both a worthy sequel to the author's brilliant original and a work that opens up the potential for an entirely different direction for sequential art in the realm of cyberspace. --John Longenbaugh

From Library Journal

This is an exceptional book (in comic format) of ideas presented as a reader-friendly theoretical lectureDand it may just be the blueprint for the very future of the comics industry. McCloud, author of Understanding Comics, a classic exploration of how this unique art form actually works, now uses his impressive insight and admirable clarity to map out "12 revolutions," which, he believes, need to take place for comics to survive and finally be recognized as a legitimate art form. The topics progress from the oldest of comic-related arguments (seeking respect) to the use of computer technology to renew and expand its audience. These brilliantly presented discussions concern comics as literature, comics as art, creators' rights, industry innovation, and public perception, among other topics. McCloud's arguments are strong, factual (he recaps the evolution of the comics industry and the Internet to support his theories), and persuasive. He describes the comic as a "misunderstood, squandered idea...that seems increasingly obscure...[and] small...like an atom...waiting to be split." After reading this treatise, I agree. Strongly recommended for all public and academic libraries.DChris Ryan, New Milford, N.-- small...like an atom...waiting to be split." After reading this treatise, I agree. Strongly recommended for all public and academic libraries.DChris Ryan, New Milford, NJ
Copyright 2000 Reed Business Information, Inc.

Review

’Scott McCloud’s Reinventing Comics is a manifesto, and an audacious one, irritating as the grain of sand which may one day produce a pearl. It will provoke a lot of arguments, it will make a lot of people think, and it may ultimately change the world a little—which is, after all, what a manifesto is for.” — Neil Gaiman

“Scott McCloud has got to be just about the smartest guy in comics. Once again, he’s opened the floor to a debate that will no doubt go on for years—this time, with not just the definition of comics, but its very fate at stake.” — Frank Miller

“Anyone involved in interactive entertainment (games, web, etc.) should read this book. Scott McCloud has once again transcended the world of comics and tapped into much deeper issues of creativity entertainment and economics. This time he’s looking into the future rather than the past.” — Will Wright

“It may just be the blueprint for the very future of the comics industry.” — Library Journal

From the Back Cover

In 1993, Scott McCloud tore down the wall between high and low culture with the acclaimed international hit Understanding Comics, a massive comic book that explored the inner workings of the worlds most misunderstood art form. Now, McCloud takes comics to te next leavle, charting twelve different revolutions in how comics are created, read, and preceived today, and how they're poised to conquer the new millennium.

Part One of this fascinating and in-depth book includes:

The life of comics as an art form and as literture
The battle for creators' rights
Reinventing the business of comics
The volatile and shifting public percptions of comics
Sexual and ethnic representation on comics
Then in Part Two, McCloud paints a brethtaling picture of comics' digital revolutions, including:
- The intricacies of digital production
- The exploding world of online delivery
- The ultimate challenges of the infinite digital canvas

About the Author

Scott McCloud has been writing, drawing, and examining comics since 1984. Winner of the Eisner and Harvey awards, his works have been translated into more than sixteen languages. Frank Miller (Sin City, 300) called him "just about the smartest guy in comics." He lives with his family in southern California. His online comics and inventions can be found at scottmccloud.com.

Product details

ASIN ‏ : ‎ 0060953500
Publisher ‏ : ‎ William Morrow Paperbacks; First Edition (July 25, 2000)
Language ‏ : ‎ English
Paperback ‏ : ‎ 256 pages
ISBN-10 ‏ : ‎ 9780060953508
ISBN-13 ‏ : ‎ 978-0060953508
Item Weight ‏ : ‎ 2.31 pounds
Dimensions ‏ : ‎ 6.75 x 0.59 x 10.25 inches

Best Sellers Rank: #78,882 in Books (See Top 100 in Books)
- #36 in How to Create Comics
- #97 in Illustration and Graphic Design
- #108 in Educational & Nonfiction Graphic Novels

Customer Reviews:
4.8 309 ratings

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Scott McCloud has been writing, drawing, and examining comics since 1984. Winner of the Eisner and Harvey awards, his works have been translated into more than sixteen languages. Frank Miller (Sin City, 300) called him "just about the smartest guy in comics." He lives with his family in southern California. His online comics and inventions can be found at scottmccloud.com.

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Lockszmith
An important read for any comics fan, author and/or buisnessman
Reviewed in the United States on October 19, 2021
Verified Purchase
Following his absolutely perfect Understanding Comics from 1993, this 2000 book is a great What-If? book where Scott McCloud analyzes the zeitgeist of Comics in the US, and explores the industry's history as well as it's possible future.

Form the vantage point of 2000, it is surprising how far McCloud's understanding of the digital option is accurate, and although some of his predictions have bared fruit, it's also interesting to see the exploration of mediums that basically already passed.

I strongly feel that this is an important a book as his previous Understanding Comics, and would highly recommend this to Comics readers and probably insist (if I may be so bold) that comics artists, authors, businessmen and scholars make this a mandatory reading.

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4 people found this helpful

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Kaycee Kendall
most of the great ones have moved on
Reviewed in the United States on July 13, 2015
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Comics have always been an under-appreciated art form. Survival, in this day and age of mondo-entertainment, where nary a second is left to find a way to boredom, comics are a dying art. Face it, most of the great ones have moved on, and few there are, who are willing to take their place. Scott McCloud has figured a way out of this dilemma -his ideas on the reinvention of this particular wheel, are the most original that I have heard on the subject. It is obvious that his passion for comics is the only thing that exceeds his zeal. If you are in the world of comics, or have ever considered it, listen to this man -he knows which way is UP!

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6 people found this helpful

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J. K. Porcher
Scott McCloud is Brilliant and this Book is well researched and Laid Out for the Reader
Reviewed in the United States on May 9, 2014
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I have 3 of Scott McCloud's books related to comics and sequential art and they are all top notch quality. He really is good at breaking down ideas and connecting them to just about every aspect of human functions and human history. I enjoy reading comics here and there but after reading this book and the other two I have a new found appreciation for the medium as its helped me all around with my writing.

If you enjoy anything related to comics - comic books, graphic novels, comic strips... - then Mr McCloud is the teacher for you. I very very highly recommend his books.

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6 people found this helpful

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Roberto Clemente Nieves
A useful book.
Reviewed in the United States on May 3, 2021
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An informative book on the comic medium.

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One person found this helpful

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David K Manuel
Scott McCloud is so good at visual teaching!
Reviewed in the United States on February 17, 2017
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Another great book from Scott McCloud! If you are a consumer or creator of comics, then this is a book you will likely enjoy!

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essetesse
A great read for fans of comics and comix, solid arguments and deep thoughts throughout
Reviewed in the United States on May 12, 2013
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So I just read this book, after reading Understanding Comics many years ago. This book is equally well-done, in that the illustrations and text are very well put together and it tells an amazing story. However unfortunately it's not the uncompromising classic that his original book was... which is probably too much to expect from any book. UC was an amazing book, a perfect storm that crosses boundaries left and right. While UC had great value for just about any visual artist, designer, illustrator, animator, art historian, you name it, Reinventing Comics is more of a book for comic enthusiasts (particularly those who love fringe/indie comics).

The first part talks about the innovations in comics over the 30 years prior to the publication of RC in 2000. I really enjoyed the sprawling, well-constructed argument, but I feel if I hadn't read a ton of the comics he mentioned I wouldn't have gotten as much out of it as I did. If you have read Spiegelman, Clowes, ACME Novelty Library, Gaiman, as well as things like RAW and other indie comics, I would recommend this book. You will love the arguments and also get a lot of suggestions for great new books to try. However if you have only read Marvel stuff, or haven't read comics at all, I'm not sure how much you'll enjoy it.... you may not even follow the argument without understanding the supporting material. Perhaps this will *inspire* you to read these great works... or perhaps the book will fall flat.

Part II goes into the innovations of digital comics. Having been written 13 years ago, and with my own extensive background in digital media (and concomitant disdain for hype-y digital evangelists) I figured this would all be horribly out-of-date but I was pleasantly surprised to see that McCloud was spot-on. He even has a panel of a child holding what looks like a large iPad on her lap, tracing a shape with her finger, with a caption about the next generation. To be predicting the iPad in 2000 is pretty shocking, and that is the quality of the thought behind this book in general. This guy is so well thought-out, it's hard to believe at times. The end of Part II gives a vision for digital comics that manages to dodge the digital hype and get to the core of what spatialized narrative is all about. I was afraid his vision would be some of that hypertext interactive narrative hogwash that those of us in the media arts field have grown tired of... but McCloud is much more balanced, gets right to the historical core of the situation, and I feel accurate. Unfortunately we'll have to wait another 10-20 years to find out.

In short, a solid book. A nice quick read that will make you really respect and see deeper into comics. But if you are a noob, first read a bunch of great comics and graphic novels first (McCloud's reading list at the end is a great place to start). You will get tons more out of this book with that behind you.

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jsgphd
This book is info dense. Great Resource
Reviewed in the United States on December 5, 2017
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All three of scott's books are fantastic. This book is info dense. Great Resource

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Richard Caladine
Great but needs update
Reviewed in the United States on October 12, 2016
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This is an excellent work but published in 2000 before tablets and smart phones. Time for an updated edition please.

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PGM
Great book
Reviewed in Canada on January 9, 2021
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Recipient found it excellent

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Liv
Meh
Reviewed in France on September 26, 2021
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C'est l'une des œuvres de qualité inférieure provenant de Scott McCloud. Plus d'évangélisation syndicale, et moins de bandes dessinées.

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Piotr Golofit
Great book!
Reviewed in the United Kingdom on December 13, 2020
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Highly recommended!

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Cliente de Amazon
Indispensable
Reviewed in Mexico on July 24, 2017
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Un "must have" para cualquier fan de los cómics junto con los otros dos de Scott McCloud, Understanding Comics y Making Comics

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Amazon Customer
Great book! Well written, engaging and informative.
Reviewed in Australia on February 20, 2021
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Very useful for understanding the history of comics and new ways of writing comics now and into the future.

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