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Reinventing Comics: The Evolution of an Art Form Paperback – July 25, 2000

by Scott McCloud (Author)
4.8 4.8 out of 5 stars 313 ratings
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In 1993, Scott McCloud tore down the wall between high and low culture with the acclaimed international hit Understanding Comics, a massive comic book that explored the inner workings of the worlds most misunderstood art form. Now, McCloud takes comics to the next level, charting twelve different revolutions in how comics are created, read, and perceived today, and how they're poised to conquer the new millennium.

Part One of this fascinating and in-depth book includes:

  • The life of comics as an art form and as literature
  • The battle for creators' rights
  • Reinventing the business of comics
  • The volatile and shifting public perceptions of comics
  • Sexual and ethnic representation on comics

    Then in Part Two, McCloud paints a breathtaking picture of comics' digital revolutions, including:

    • The intricacies of digital production
    • The exploding world of online delivery
    • The ultimate challenges of the infinite digital canvas

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  1. Print length
    256 pages
  2. Language
    English
  3. Publisher
    William Morrow Paperbacks
  4. Publication date
    July 25, 2000
  5. Dimensions
    6.75 x 0.59 x 10.25 inches
  6. ISBN-10
    9780060953508
  7. ISBN-13
    978-0060953508
  8. See all details
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Customer reviews

4.8 out of 5 stars
313 global ratings

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Customers say

Customers find the book useful and well-researched. They appreciate the visual content and illustrations, describing it as an informative read for comic fans. However, opinions differ on the readability - some find it informative and valuable, while others consider it boring.

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Knowledge levelVisual contentScott mccloudReadability
13 customers mention "Knowledge level"13 positive0 negative

Customers find the book useful and well-researched. They appreciate its informative content and well-constructed argument. The book provides a new perspective and is considered an informative resource.

"...perfect Understanding Comics from 1993, this 2000 book is a great What-If? book where Scott McCloud analyzes the zeitgeist of Comics in the US, and..." Read more

"Very insightful" Read more

"...He really is good at breaking down ideas and connecting them to just about every aspect of human functions and human history...." Read more

"...I really enjoyed the sprawling, well-constructed argument, but I feel if I hadn't read a ton of the comics he mentioned I wouldn't have gotten as..." Read more

5 customers mention "Visual content"5 positive0 negative

Customers appreciate the book's visual content. They find the illustrations and text well-organized, providing a new perspective on an underrated art form. The book is well-researched and presented in a clear way for readers.

"...This book is equally well-done, in that the illustrations and text are very well put together and it tells an amazing story...." Read more

"This book is great in it's exploration of the topic and giving us beautiful new perspective on one of the most under rated and overlooked art forms...." Read more

"...Leafing through it I found it had lots to share and great illustrations for the comic fan." Read more

"...McCloud is Brilliant and this Book is well researched and Laid Out for the Reader..." Read more

4 customers mention "Scott mccloud"4 positive0 negative

Customers appreciate the book. They find it well-researched and insightful, describing the author as brilliant and the best voice on comic design.

"Another great book from Scott McCloud! If you are a consumer or creator of comics, then this is a book you will likely enjoy!" Read more

"...horribly out-of-date but I was pleasantly surprised to see that McCloud was spot-on...." Read more

"The best voice on comic design." Read more

"Scott McCloud is Brilliant and this Book is well researched and Laid Out for the Reader..." Read more

7 customers mention "Readability"4 positive3 negative

Customers have mixed opinions about the book. Some find it informative and inspiring for comics fans, authors, and businesspeople, providing a deeper understanding of the medium. Others feel it's boring and not as engaging as the original book.

"An informative book on the comic medium." Read more

"...where nary a second is left to find a way to boredom, comics are a dying art...." Read more

"The history of comics in magnificent cartoons. Very inspiring." Read more

"An important read for any comics fan, author and/or buisnessman..." Read more

Top reviews from the United States

  • BryanYoon
    5.0 out of 5 stars An amazing book
    Reviewed in the United States on March 5, 2025
    Verified Purchase
    Very insightful
    Helpful
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  • Lockszmith
    5.0 out of 5 stars An important read for any comics fan, author and/or buisnessman
    Reviewed in the United States on October 19, 2021
    Verified Purchase
    Following his absolutely perfect Understanding Comics from 1993, this 2000 book is a great What-If? book where Scott McCloud analyzes the zeitgeist of Comics in the US, and explores the industry's history as well as it's possible future.

    Form the vantage point of 2000, it is surprising how far McCloud's understanding of the digital option is accurate, and although some of his predictions have bared fruit, it's also interesting to see the exploration of mediums that basically already passed.

    I strongly feel that this is an important a book as his previous Understanding Comics, and would highly recommend this to Comics readers and probably insist (if I may be so bold) that comics artists, authors, businessmen and scholars make this a mandatory reading.
    4 people found this helpful
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  • J. K. Porcher
    5.0 out of 5 stars Scott McCloud is Brilliant and this Book is well researched and Laid Out for the Reader
    Reviewed in the United States on May 9, 2014
    Verified Purchase
    I have 3 of Scott McCloud's books related to comics and sequential art and they are all top notch quality. He really is good at breaking down ideas and connecting them to just about every aspect of human functions and human history. I enjoy reading comics here and there but after reading this book and the other two I have a new found appreciation for the medium as its helped me all around with my writing.

    If you enjoy anything related to comics - comic books, graphic novels, comic strips... - then Mr McCloud is the teacher for you. I very very highly recommend his books.
    8 people found this helpful
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  • Kaycee Kendall
    5.0 out of 5 stars most of the great ones have moved on
    Reviewed in the United States on July 13, 2015
    Verified Purchase
    Comics have always been an under-appreciated art form. Survival, in this day and age of mondo-entertainment, where nary a second is left to find a way to boredom, comics are a dying art. Face it, most of the great ones have moved on, and few there are, who are willing to take their place. Scott McCloud has figured a way out of this dilemma -his ideas on the reinvention of this particular wheel, are the most original that I have heard on the subject. It is obvious that his passion for comics is the only thing that exceeds his zeal. If you are in the world of comics, or have ever considered it, listen to this man -he knows which way is UP!
    8 people found this helpful
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  • David K Manuel
    5.0 out of 5 stars Scott McCloud is so good at visual teaching!
    Reviewed in the United States on February 17, 2017
    Verified Purchase
    Another great book from Scott McCloud! If you are a consumer or creator of comics, then this is a book you will likely enjoy!
    3 people found this helpful
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  • essetesse
    4.0 out of 5 stars A great read for fans of comics and comix, solid arguments and deep thoughts throughout
    Reviewed in the United States on May 12, 2013
    Verified Purchase
    So I just read this book, after reading Understanding Comics many years ago. This book is equally well-done, in that the illustrations and text are very well put together and it tells an amazing story. However unfortunately it's not the uncompromising classic that his original book was... which is probably too much to expect from any book. UC was an amazing book, a perfect storm that crosses boundaries left and right. While UC had great value for just about any visual artist, designer, illustrator, animator, art historian, you name it, Reinventing Comics is more of a book for comic enthusiasts (particularly those who love fringe/indie comics).

    The first part talks about the innovations in comics over the 30 years prior to the publication of RC in 2000. I really enjoyed the sprawling, well-constructed argument, but I feel if I hadn't read a ton of the comics he mentioned I wouldn't have gotten as much out of it as I did. If you have read Spiegelman, Clowes, ACME Novelty Library, Gaiman, as well as things like RAW and other indie comics, I would recommend this book. You will love the arguments and also get a lot of suggestions for great new books to try. However if you have only read Marvel stuff, or haven't read comics at all, I'm not sure how much you'll enjoy it.... you may not even follow the argument without understanding the supporting material. Perhaps this will *inspire* you to read these great works... or perhaps the book will fall flat.

    Part II goes into the innovations of digital comics. Having been written 13 years ago, and with my own extensive background in digital media (and concomitant disdain for hype-y digital evangelists) I figured this would all be horribly out-of-date but I was pleasantly surprised to see that McCloud was spot-on. He even has a panel of a child holding what looks like a large iPad on her lap, tracing a shape with her finger, with a caption about the next generation. To be predicting the iPad in 2000 is pretty shocking, and that is the quality of the thought behind this book in general. This guy is so well thought-out, it's hard to believe at times. The end of Part II gives a vision for digital comics that manages to dodge the digital hype and get to the core of what spatialized narrative is all about. I was afraid his vision would be some of that hypertext interactive narrative hogwash that those of us in the media arts field have grown tired of... but McCloud is much more balanced, gets right to the historical core of the situation, and I feel accurate. Unfortunately we'll have to wait another 10-20 years to find out.

    In short, a solid book. A nice quick read that will make you really respect and see deeper into comics. But if you are a noob, first read a bunch of great comics and graphic novels first (McCloud's reading list at the end is a great place to start). You will get tons more out of this book with that behind you.
    25 people found this helpful
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  • Roberto Clemente Nieves
    5.0 out of 5 stars A useful book.
    Reviewed in the United States on May 3, 2021
    Verified Purchase
    An informative book on the comic medium.
    One person found this helpful
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  • jsgphd
    5.0 out of 5 stars This book is info dense. Great Resource
    Reviewed in the United States on December 5, 2017
    Verified Purchase
    All three of scott's books are fantastic. This book is info dense. Great Resource
    One person found this helpful
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Top reviews from other countries

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  • Olivia
    5.0 out of 5 stars A must have
    Reviewed in Canada on February 12, 2025
    Verified Purchase
    Scott's comic tutorial series is a classic and must be recommended to those around me interested in comics and animation. Really a lot of the rules and tutorials can be applied to storyboarding or just general art techniques.
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  • Liv
    2.0 out of 5 stars Meh
    Reviewed in France on September 26, 2021
    Verified Purchase
    C'est l'une des œuvres de qualité inférieure provenant de Scott McCloud. Plus d'évangélisation syndicale, et moins de bandes dessinées.
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  • Piotr Golofit
    5.0 out of 5 stars Great book!
    Reviewed in the United Kingdom on December 13, 2020
    Verified Purchase
    Highly recommended!
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  • Cliente de Amazon
    5.0 out of 5 stars Indispensable
    Reviewed in Mexico on July 24, 2017
    Verified Purchase
    Un "must have" para cualquier fan de los cómics junto con los otros dos de Scott McCloud, Understanding Comics y Making Comics
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  • Amazon Customer
    5.0 out of 5 stars Great book! Well written, engaging and informative.
    Reviewed in Australia on February 20, 2021
    Verified Purchase
    Very useful for understanding the history of comics and new ways of writing comics now and into the future.
    Report