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Reinventing You: Define Your Brand, Imagine Your Future Hardcover – April 9, 2013
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"First time author Dorie Clark has hit the ball out of the park with her new book, Reinventing You...this book is a great reminder of how we can be anyone we want to be if we are willing to put in the work." - Forbes.com
From the Author
Q&A with Dorie Clark, author of Reinventing You
What sparked your interest in professional reinvention?
My interest in reinvention started because I've changed careers a number of times. I went to graduate school for theology, and then became a journalist, a presidential campaign spokesperson, a nonprofit executive director, and finally a marketing strategy consultant. I realized each time, you need to explain that transition in a way that makes sense to other people and demonstrates that you'll be able to do the job successfully. This book is a way to share what I've learned through my own experience, and through advising many talented professionals about rebranding themselves.
Why would people need to reinvent themselves professionally?
There are a lot of reasons. These days, you can't count on a lifetime job with one company - or, in many cases, even a lifetime career. Too many industries are going through convulsive changes. The people who could benefit most from this book would be individuals looking to change their careers, people who want to move up in their company and know they need to shape how they're viewed by others, and folks who may have been laid off or are looking for a new job in their industry. I also think that younger job-seekers, who are at an earlier stage in personal brand-building, might find this helpful as they're starting out.
What if I'm not really comfortable with the idea of 'personal branding'?
Some people are turned off by the implication that people can be 'branded' the way cereal or detergent is. They may feel branding equates to phoniness or inauthenticity. But that's exactly the opposite of how I view it. Personal branding isn't about packaging something in a fake way that results in a sale (or a job offer). Your reputation lasts for a long time, and needs to be treated with respect. You won't get very far if you try to be something you're not. Rather, your personal brand is about figuring out who you really are and what you do best, and then living that brand out. It's the essence of authenticity.
You argue that it's essential for people to understand the unique talent or perspective they can bring. Why is that important?
I like to say that you'll never win if you're playing someone else's game. When you're transitioning into a new company, new job, or new career, you may be judged by other people's standards. Your colleagues may have 20 years of experience, while you have three months. You're going to lose unless you find a way to show you have unique skills and expertise (perhaps because of your previous professional background) that they simply don't have - and explain why that's a valuable contribution.
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Top customer reviews
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Well-written, easy style, and a practical outlook will help you with this important process. It will be well worth your time. I'm about to go back through it again to make sure I didn't miss anything.
Dorie Clark smooths the journey by providing an invaluable road map for success, including "an invitation to ask what you want out of life." What I love most about "Reinventing You" are the insightful and practical tips, and actual processes that work. This down-to-earth guide is essential in helping us define and drive what's next, and what matters most, in our lives and careers.
A few years back, tech investor Chris Sacca gave a commencement speaking at the U of Minnesota stating, "Your GPA only matters to people who have no other reason to find you interesting." The vast, vast majority of twenty-somethings entering the workforce just let themselves be a number; but this book teaches how to take control of how you're perceived and shape an exciting story about who you are and what makes you such an amazing person to hire/invest in/network with/etc.
Executives or professionals would get the most from it but it can be helpful to others as well, including jobhunters who are not sure how to present themselves in the best possible light. The real life stories are interesting and well chosen, Clark's writing style is engaging and the tips are straightforward and inspiring. I only wish this book had been around 20 years ago!