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Reinventing You: Define Your Brand, Imagine Your Future Hardcover – April 9, 2013
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"First time author Dorie Clark has hit the ball out of the park with her new book, Reinventing You...this book is a great reminder of how we can be anyone we want to be if we are willing to put in the work." - Forbes.com
Clark proposes a systematic approach to developing your personal brand.” The Huffington Post
"In an increasingly non-linear world, everyone has to reinvent themselves at least once in a major way. Dorie Clark's advice is both brilliant and thorough for those seeking to combine meaning and success today's disrupted world." Peter Sims, author of Little Bets: How Breakthrough Ideas Emerge from Small Discoveries and co-author of the bestselling True North: Discover Your Authentic Self
First time author, Dorie Clark has hit the ball out of the park with her new book, Reinventing You. So much so, that I couldn’t help but send off several e-mails to friends who are a bit lost these days suggesting that they immediately download this book. Actually this book is a great reminder of how we can be anyone we want to be if we are willing to put in the work to make it so.” Forbes.com
it’s a relevant book for anyone interested in personal branding success.” Personal Branding Blog (personalbrandingblog.com)
a valuable guide for anyone seeking to move up in an organization or for charting an entirely new direction.” Fort Worth Star-Telegram
If you are in the process of reinventing yourself or feel you need to do something to make yourself stand out, this book is a vital guide well worth picking up and following.” Small Business Trends (smallbiztrends.com)
Reinventing You will help you map your path and arrive to a newly-defined you with the skills and image to make your new career a success.” 800 CEO READ
ADVANCE PRAISE for Reinventing You:
Len Schlesinger, President, Babson College; former Vice Chairman and COO, Limited Brands; coauthor, Just Start: Take Action, Embrace Uncertainty, Create the Future
Be forewarned . . . you need this book! The good news is that you will love it and can make it the foundation of the next steps of your career and your life.”
Bo Burlingham, author, Small Giants: Companies That Choose to Be Great Instead of Big; Editor at Large, Inc. magazine
At a time when social media have made it more important than ever to manage your reputation wisely, Dorie Clark has put together an essentialand eminently readableguide to doing just that.”
Gary Hirshberg, cofounder and Chairman, Stonyfield Farm, Inc.
During my twenty-nine years as CEO, some of my very best hires were people who had reinvented themselves. In this terrific book, Dorie Clark shows how reinvention can be achieved systematically. You will learn how to define the value you bring, as well as how to cultivate and communicate that value to others.”
Robert Reich, former US Secretary of Labor
Dorie Clark has important advice for people navigating the turbulent waters of jobs and careers. We’re all in the same fix togetherbut today everyone’s a free agent, promoting and selling themselves. This book explains why that’s necessary and how to do it effectively.”
Amy C. Edmondson, Novartis Professor of Leadership and Management, Harvard Business School; author, Teaming: How Organizations Learn, Innovate, and Compete in the Knowledge Economy
Insightful and practical, Reinventing You is a modern-day guide to self-discovery in pursuit of career satisfaction and success. Full of illuminating case studies and anecdotes, the book provides valuable advice for anyone just starting out in the workforce, as well as for those in mid-career seeking to build or enhance their reputations or to change direction.”
Cathy Benko, Vice Chairman, Deloitte LLP; best-selling author, The Corporate Lattice: Achieving High Performance in the Changing World of Work
As the corporate ladder morphs into a corporate lattice, where there is no single climb toward career success but rather a multiplicity of ways to grow, personal branding becomes your calling card. Reinventing You presents effective ways to help you develop your brand proposition.”
Meg Cadoux Hirshberg, author, For Better or For Work: A Survival Guide for Entrepreneurs and Their Families
The days of reliable, lifelong careerscomplete with pension and gold watchare over. With Dorie Clark’s clear, practical, step-by-step approach to reinvention, the reader comes to see this fact not as daunting, but rife with opportunity and possibility. Enriched with riveting examples from the worlds of business, politics, and nonprofits, this indispensable guide will help you take control of and shape your professional life.”
Robert Cialdini, author, Influence: The Psychology of Persuasion
Necessity may still be the mother of invention, but today’s relentlessly changing world necessitates reinvention, sometimes sequential reinvention. I can think of no better guide through that daunting process than Dorie Clark’s wonderfully readable and informative book.”
Chip Conley, author, Emotional Equations: Simple Truths for Creating Happiness + Success; founder, Joie de Vivre Hospitality, Inc.
Reinventing You is a must-read for anyone who wants to expand their career horizons and become more authenticin work and in life.”
David Galenson, Professor of Economics, University of Chicago
"If you are looking for a new job, or even thinking of looking for one, read Reinventing You. Dorie Clark's career advice is intelligent and practical, and her book is not only useful but also enjoyable to read."
From the Author
Q&A with Dorie Clark, author of Reinventing You
What sparked your interest in professional reinvention?
My interest in reinvention started because I've changed careers a number of times. I went to graduate school for theology, and then became a journalist, a presidential campaign spokesperson, a nonprofit executive director, and finally a marketing strategy consultant. I realized each time, you need to explain that transition in a way that makes sense to other people and demonstrates that you'll be able to do the job successfully. This book is a way to share what I've learned through my own experience, and through advising many talented professionals about rebranding themselves.
Why would people need to reinvent themselves professionally?
There are a lot of reasons. These days, you can't count on a lifetime job with one company - or, in many cases, even a lifetime career. Too many industries are going through convulsive changes. The people who could benefit most from this book would be individuals looking to change their careers, people who want to move up in their company and know they need to shape how they're viewed by others, and folks who may have been laid off or are looking for a new job in their industry. I also think that younger job-seekers, who are at an earlier stage in personal brand-building, might find this helpful as they're starting out.
What if I'm not really comfortable with the idea of 'personal branding'?
Some people are turned off by the implication that people can be 'branded' the way cereal or detergent is. They may feel branding equates to phoniness or inauthenticity. But that's exactly the opposite of how I view it. Personal branding isn't about packaging something in a fake way that results in a sale (or a job offer). Your reputation lasts for a long time, and needs to be treated with respect. You won't get very far if you try to be something you're not. Rather, your personal brand is about figuring out who you really are and what you do best, and then living that brand out. It's the essence of authenticity.
You argue that it's essential for people to understand the unique talent or perspective they can bring. Why is that important?
I like to say that you'll never win if you're playing someone else's game. When you're transitioning into a new company, new job, or new career, you may be judged by other people's standards. Your colleagues may have 20 years of experience, while you have three months. You're going to lose unless you find a way to show you have unique skills and expertise (perhaps because of your previous professional background) that they simply don't have - and explain why that's a valuable contribution.
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One of my favorite concepts from the book is that in today's world, reinventing you isn't optional. In other words, you can either reinvent yourself proactively and have a lot of control over the trajectory of your career, or you can wait for it to happen to you and let the chips fall where they may.
Let me ask you a question - if you're my age, are you doing the same job (or even profession) as when you first entered the work force? And let's say you just entered the workforce - how much do you want to bet that your career is going to take a lot of twists and turns?
In "Reinventing You", Dorie Clark helps you think about how you'd like to be seen in the world and then shows you how to develop a strategy to accomplish that. When I was 26 I decided I didn't want to continue my career as an Army officer. I ultimately got out of the army and went back to school and everything turned out fine. But during that career transition I learned the hard way a lot of the lessons that are in this book. I wish I'd had this book then.
To listen to an interview I did with Dorie Clark about "Reinventing You", visit MarketingBookPodcast.com
Don't worry, Dorie Clark does hold your hand. Everything you need exists within the pages of this book. You really don't need any background. You just need to believe in yourself; and, if you're not quite ready to believe in yourself just yet, that you can believe that following Dorie's advice will allow you to fake it 'til you make. Just going through the motions will engender confidence as you see things starting to turn in your direction.
Success begets success.
Because Reinventing You works if you work it -- and if you put the time and energy in and actually do the practical work the book suggests, you don't need to be "already rich" or "already Ivy league" or "already the 1%" to find this book amazingly useful. Some reviewers accuse this book of being maybe too elite; however, I know Dorie personally and there's nothing further from the truth. She's down-to-earth and wants everyone to succeed.
In fact, people who have already been trained in the 360-degree feedback process might not get as much out of Dorie's book as someone who is new to all of this. And yes, Dorie does an amazing job of motivating, surely, but this isn't a motivational book, it's a work book and you really must do the work!
Do you have a mentor? Get one? Do you know how the people around you perceive you? "Ask, the here's how," writes Dorie in her book. And her advice is not just research analysis, either. She once scheduled a call with me and my business partner; and, when we took the call, she picked our brains about what we did, how we used social media, and about our innovations in communications.
And I guarantee she picked many, many, brains. I believe that Reinventing You is a synthesis of both her personal experience reinventing her own life mashed up with the experiences of all the people she interviewed for this book. If you are willing to accuse this book of just being a book by an elite for the elite, you've just got cold feet.
This book requests that you work through some personal demons, address some personal flaws, and expose yourself to a little critique. It suggests you expose yourself through your writing, through your teaching, and through public speaking -- don't they say that Glossophobia, the fear of public speaking, is our number one fear? Above death?
Don't worry, even I am dragging my heels when it comes to doing the homework required to extract all the self-improvement juice from this book, but I am unwilling to blame the book, it's all me.
I recommend this book highly and have been recommending Reinventing You to all my friends.
In fact, I recently spent one of my Audible credits on the gift of this book to my friend Aimee, someone who is preparing for the third act of her professional life -- and she's freaked out.
And, she needn't be: she's amazing, brilliant, passionate, and now owns the audiobook of Dorie's invaluable book.
In this book, she offers practical tools to help ANYONE position themselves for success, helping others to understand who you are and the value you provide.
While offering deep wisdom on brand building strategies and tactics, the book remains very much accessible to lay people who don't have the time to dive full-in. Throughout the book, I found myself consistently thinking of friends who might benefit: a recently unemployed newspaper veteran, a church staffer transitioning to the non-profit world, a young professional looking to stand-out in her office, etc. Though comprehensive, it was surprisingly concrete and down to earth and gave lots of actionable advice.
If you're looking for practical tools to stand-out in the digital age, I'd highly recommend it.