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Dorie Clark

Reinventing You: Define Your Brand, Imagine Your Future Hardcover – April 9, 2013

by Dorie Clark (Author)

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A step-by-step guide to reinventing you

Are you where you want to be professionally?

Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally. Consider this book your road map for the next phase of your career journey.

In Reinventing You, branding expert Dorie Clark provides a step-by-step guide to help you assess your unique strengths, develop a compelling personal brand, and ensure that others recognize the powerful contribution you can make.

Mixing personal stories with engaging interviews and examples from well-known personalities—Mark Zuckerberg, Al Gore, Tim Ferriss, Seth Godin, and others—Reinventing You shows how to think big about your professional goals, take control of your career, build a reputation that opens doors for you, and finally live the life you want.

Print length

240 pages
Language

English
Publisher

Harvard Business Review Press
Publication date

April 9, 2013
Dimensions

6 x 1 x 8.75 inches
ISBN-10

9781422144138
ISBN-13

978-1422144138
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Editorial Reviews

Review

"First time author Dorie Clark has hit the ball out of the park with her new book, Reinventing You...this book is a great reminder of how we can be anyone we want to be if we are willing to put in the work." - Forbes.com

"[A]n invaluable read no matter what stage you're at in your career...What I liked most about this book is that she offers more than just ivy tower thinking. Clark provides a realistic and easy-to-implement system for building your brand." - NextAvenue.org's "The Best New Books for Your Career"

From the Author

Q&A with Dorie Clark, author of Reinventing You

What sparked your interest in professional reinvention?
My interest in reinvention started because I've changed careers a number of times. I went to graduate school for theology, and then became a journalist, a presidential campaign spokesperson, a nonprofit executive director, and finally a marketing strategy consultant. I realized each time, you need to explain that transition in a way that makes sense to other people and demonstrates that you'll be able to do the job successfully. This book is a way to share what I've learned through my own experience, and through advising many talented professionals about rebranding themselves.

Why would people need to reinvent themselves professionally?
There are a lot of reasons. These days, you can't count on a lifetime job with one company - or, in many cases, even a lifetime career. Too many industries are going through convulsive changes. The people who could benefit most from this book would be individuals looking to change their careers, people who want to move up in their company and know they need to shape how they're viewed by others, and folks who may have been laid off or are looking for a new job in their industry. I also think that younger job-seekers, who are at an earlier stage in personal brand-building, might find this helpful as they're starting out.

What if I'm not really comfortable with the idea of 'personal branding'?
Some people are turned off by the implication that people can be 'branded' the way cereal or detergent is. They may feel branding equates to phoniness or inauthenticity. But that's exactly the opposite of how I view it. Personal branding isn't about packaging something in a fake way that results in a sale (or a job offer). Your reputation lasts for a long time, and needs to be treated with respect. You won't get very far if you try to be something you're not. Rather, your personal brand is about figuring out who you really are and what you do best, and then living that brand out. It's the essence of authenticity.

You argue that it's essential for people to understand the unique talent or perspective they can bring. Why is that important?
I like to say that you'll never win if you're playing someone else's game. When you're transitioning into a new company, new job, or new career, you may be judged by other people's standards. Your colleagues may have 20 years of experience, while you have three months. You're going to lose unless you find a way to show you have unique skills and expertise (perhaps because of your previous professional background) that they simply don't have - and explain why that's a valuable contribution.

ASIN : 1422144135
Publisher : Harvard Business Review Press; 41649th edition (April 9, 2013)
Language : English
Hardcover : 240 pages
ISBN-10 : 9781422144138
ISBN-13 : 978-1422144138
Item Weight : 12.5 ounces
Dimensions : 6 x 1 x 8.75 inches

Best Sellers Rank: #346,686 in Books (See Top 100 in Books)
- #1,857 in Job Hunting & Career Guides
- #2,351 in Business Motivation & Self-Improvement (Books)
- #2,420 in Motivational Management & Leadership

Customer Reviews:
358 ratings

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Top reviews from the United States

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Christian Knutson, P.E., PMP

Perfect Guide to Helping A Professional Make a Career Shift

Reviewed in the United States on October 3, 2015

Verified Purchase

For any professional who is contemplating, involved in, or not seeing the desired results from a career shift: read this book. I'll also suggest any officer retiring from the military put their hands on a copy of this book to understand the various facets that are involved in redefining who you are, why you want to do what you want to do, and how best to put this into the world. Dorie does a superb job of stepping us through a process to discover, structure, and then share ourselves with the world. Having retired from the military in the past year and making the transition from that persona to a leadership coach and strategy consultant, the book has provided me with several actionable steps to explore -- items that were not already in my action plan! Onward and good luck!

41 people found this helpful

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Kshinsing

How to lose your sense of self

Reviewed in the United States on October 4, 2017

Verified Purchase

Bought the book based on many positive ratings and the content description. I may be missing something and the author is probably well intentioned, but I found the content of this book so banal that I read very little of it. The author’s approach has a very strong focus on researching other’s view of oneself and building an entire strategy around this feedback, following the adage of your brand is what others say when you’ve left the room. You need to find out what that is and are supposed to make sure it is what you want it to be. Most moderately and / or very successful professionals have a pretty good idea where they stand between perception and reality. And even for graduates it is perhaps not the most healthy approach to worry excessively about other people’s opinions. I have read a biography of Ogilvy which dealt with marketing, advertising and of course the subject himself. It was far more stimulating and instructive on branding than this peculiarly unsophisticated guide to get ‘likes’.

25 people found this helpful

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Ripton Whyte

A few gems, but not earth shattering

Reviewed in the United States on May 7, 2017

Verified Purchase

Good book to help you navigate your reinvention. Got some good tips to help standout from the crowd. Worth the purchase

23 people found this helpful

Helpful

Amazon Customer

Good food for thought if you want to change your professional career

Reviewed in the United States on September 10, 2018

Verified Purchase

A very good material to think over if you dream or have to change your professional career. Part of the change is building your new professional brand as all the people who know you, know your past experience. So you need to somehow build consistent message who you are now professionally and build the story around it. I assisted many people n career transitions and saw their struggles and concerns about the change. This book gives good insights about elements you need to consider during career changes. You can build a good plan based on the insights and tools from the book. I didn't like some of the recommendations as I do not think you always need to write a blog or get speaking engagements in your new professional life. But if you treat it as suggestions and possibilities that can support you in reinventing your brand you can find treasures in the book. What I enjoyed about the book is that you can apply many things right away. I finished reading full of energy to reflect on my personal brand. If you dream to change your career, read that book first!

2 people found this helpful

Helpful

Douglas N. Burdett

What do you want in your career? Here's how to get it!

Reviewed in the United States on June 10, 2015

Verified Purchase

The book has been out for a couple of years now and it's just as relevant as when it first published. Maybe even more so.

One of my favorite concepts from the book is that in today's world, reinventing you isn't optional. In other words, you can either reinvent yourself proactively and have a lot of control over the trajectory of your career, or you can wait for it to happen to you and let the chips fall where they may.

Let me ask you a question - if you're my age, are you doing the same job (or even profession) as when you first entered the work force? And let's say you just entered the workforce - how much do you want to bet that your career is going to take a lot of twists and turns?

In Reinventing You, Dorie Clark helps you think about how you'd like to be seen in the world and then shows you how to develop a strategy to accomplish that. When I was 26 I decided I didn't want to continue my career as an Army officer. I ultimately got out of the army and went back to school and everything turned out fine. But during that career transition I learned the hard way a lot of the lessons that are in this book. I wish I'd had this book then.

15 people found this helpful

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Kara

For a very specific audience

Reviewed in the United States on November 1, 2013

Verified Purchase

This book is written for: people well-established in their careers looking to change roles or fields altogether, people who know what their dream job is, young people starting out who want to make sure they get to the top

This book is not written for: people for whom work is "just a job," people who have no idea what they want to do with their lives, people who perform at a mediocre level

Feel free to call that snobby--it is what it is, and you need to know that upfront. I don't think it's snobby; I think it just has a specific audience. If you're not that audience, this book isn't going to be able to do much for you.

One of this book's one star reviews says, "The book speaks only to the multi-degree'd and fully funded reinvention- not the 'lost my job at 45 with a few months savings and one degree to my name' - I would hope if I had degrees from Harvard and Stanford and was a CFO, I'd be savvy enough to figure out what's next without Dorie Clark. But no, I made the mistake of thinking she'd address the real issue of the middle-waged and middle-aged needing to carve a niche in the new employment market of unpaid internships." The reviewer has a point (one I don't wholly disagree with) which is why I'm posting it here. If that is what you want out of this book, you will be disappointed.

This book is also not written for: people who have studied branding. This is a primer, not an in-depth, next level discourse.

Now, ALL OF THAT SAID, I loved it. I absolutely loved it. I devoured it on a plane ride and finished it feeling inspired. I'm going to lend this to everyone I mentor (I generally mentor people just starting out who haven't yet gotten to the place they want to be yet). I'm going to use twitter more effectively. I'm going to ask HR for a 360 evaluation. Hell, my new big goal for 2014 is to get myself a speaking engagement. I finished this book ready to go.

I would highly recommend it to any ambitious folks out there. Dorie Clark is kind of my new hero.

23 people found this helpful

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Top reviews from other countries

Bruce Pentreath

Great advice for reinventing yourself

Reviewed in the United Kingdom on March 27, 2015

Verified Purchase

This book has a well thought out, and easy to follow approach with great actions/suggestions on how to get yourself moving in another direction/brand.

One person found this helpful

cellomerl

Rebranding

Reviewed in Canada on August 22, 2017

Verified Purchase

Sometimes the principle of rebranding oneself might feel a bit calculating. It sounds a bit like smarmy corporate-speak. This unfortunate association is actually acknowledged in this book. Perhaps "reinvention" is a more accurate and appealing term. But in no way should anyone feel that they are set on a specific, singular path for life; regardless of the sunk cost of your formal education or past career, follow your passions and use your unique abilities to find happiness. Jump right in. Set an example. Learn every day, and share your learning. This book is a nice guide to the concrete actions that anyone can take to effect a self-reinvention.

Same old same old

Reviewed in Italy on September 19, 2013

Verified Purchase

I have to admit I wasn't so much interested in reinventing or re-branding, rather I am in a find next job in the same industry phase, but I still wanted to give it a shot to see whether I could get some useful insight.
I'm afraid I couldn't find any. If you are experienced, perhaps with an MBA, and several business books under your belt I doubt you will learn anything new here (that's my case). Still, if you are more interested in actual reinvention and really have no idea how to go about doing it, you will find this useful as a good re-branding 101.
Lastly, I can't avoid pointing out that the book is (as usual) extremely US-centric (no surprise here as most Americans are not aware/interested of the world beyond their shores), and as a consequences you will find plenty of examples from US political campaigns that in my view are useless in real (business) life. But having lived in the US myself, I know that this is quite common among American authors.

7 people found this helpful

JulzB

Starting Your Career, or Making a Huge Career Change? This is Your Guide

Reviewed in Canada on January 15, 2016

Verified Purchase

If you're about to graduate from University or make a big career change this is your guide to landing your dream job.

Packed with step by step advice on everything from conducting informational interviews to combing your online presence for 'smoking guns' that could cause you to not get your dream job, to building the narrative around the new version of YOU, this is a career change bible.

From an entrepreneurial perspective, if you are about to start a business, there is a value in following some of the advice, but it's really not an entrepreneurs book. It's best suited for an employee looking to make a career change. For example, if you're currently a lawyer but you really want to become a restaurant manager, or if you are a management consultant but you want to become a talent agent, your current brand and reputation isn't what you need to make a leap. It's not like you can announce to the world you are now x and have everyone wipe their memory of what you were known for before. This book guides you through what to do to make that big change.

If you're feeling unsure of how to get where you want to go in your career, this book could be the exact guide you need.

Sudhanshu Kumar

A must read book

Reviewed in India on November 20, 2013

Verified Purchase

A book which can make you think about REINVENTING YOURSELF.
I enjoyed reading this book as I'm in the process of changing fields. Especially useful as I'm looking to change from a social work to a business profession. This book is certainly more useful if you are looking to change TO a business field, rather than the other way around. The suggestions are helpful, and the case studies are interesting. I would highly recommend it.

4 people found this helpful

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