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Dorie Clark

Reinventing You, With a New Preface: Define Your Brand, Imagine Your Future Kindle Edition

by Dorie Clark (Author) Format: Kindle Edition

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Are you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, Reinventing You, now in paperback with a new preface, provides a step-by-step guide to help you assess your unique strengths, develop a compelling personal brand, and ensure that others recognize the powerful contribution you can make. Branding expert Dorie Clark mixes personal stories with engaging interviews and examples from Mark Zuckerberg, Al Gore, Tim Ferriss, Seth Godin, and others to show you how to think big about your professional goals, take control of your career, and finally live the life you want.

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240 pages
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English
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Publisher

Harvard Business Review Press
Publication date

September 12, 2017
File size

880 KB
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Editorial Reviews

From the Author

Q&A with Dorie Clark, author of Reinventing You

What sparked your interest in professional reinvention?
My interest in reinvention started because I've changed careers a number of times. I went to graduate school for theology, and then became a journalist, a presidential campaign spokesperson, a nonprofit executive director, and finally a marketing strategy consultant. I realized each time, you need to explain that transition in a way that makes sense to other people and demonstrates that you'll be able to do the job successfully. This book is a way to share what I've learned through my own experience, and through advising many talented professionals about rebranding themselves.

Why would people need to reinvent themselves professionally?
There are a lot of reasons. These days, you can't count on a lifetime job with one company - or, in many cases, even a lifetime career. Too many industries are going through convulsive changes. The people who could benefit most from this book would be individuals looking to change their careers, people who want to move up in their company and know they need to shape how they're viewed by others, and folks who may have been laid off or are looking for a new job in their industry. I also think that younger job-seekers, who are at an earlier stage in personal brand-building, might find this helpful as they're starting out.

What if I'm not really comfortable with the idea of 'personal branding'?
Some people are turned off by the implication that people can be 'branded' the way cereal or detergent is. They may feel branding equates to phoniness or inauthenticity. But that's exactly the opposite of how I view it. Personal branding isn't about packaging something in a fake way that results in a sale (or a job offer). Your reputation lasts for a long time, and needs to be treated with respect. You won't get very far if you try to be something you're not. Rather, your personal brand is about figuring out who you really are and what you do best, and then living that brand out. It's the essence of authenticity.

You argue that it's essential for people to understand the unique talent or perspective they can bring. Why is that important?
I like to say that you'll never win if you're playing someone else's game. When you're transitioning into a new company, new job, or new career, you may be judged by other people's standards. Your colleagues may have 20 years of experience, while you have three months. You're going to lose unless you find a way to show you have unique skills and expertise (perhaps because of your previous professional background) that they simply don't have - and explain why that's a valuable contribution. --This text refers to an alternate kindle_edition edition.

Review

"Reinventing You is a must-read for anyone who wants to expand their career horizons and become more authentic--in work and in life."

-- "Chip Conley, New York Times bestselling author of Emotional Equations: Simple Truths for Creating Happiness + Success"

"As the corporate ladder morphs into a corporate lattice, where there is no single climb toward career success but rather a multiplicity of ways to grow, personal branding becomes your calling card. Reinventing You presents effective ways to help you develop your brand proposition."

-- "Cathy Benko, author of The Corporate Lattice: Achieving High Performance in the Changing World of Work"

"At a time when social media have made it more important than ever to manage your reputation wisely, Dorie Clark has put together an essential--and eminently readable--guide to doing just that."

-- "Bo Burlington, author of Small Giants: Companies That Choose to Be Great Instead of Big "

"Be forewarned...you need this book! The good news is that you will love it and can make it the foundation of the next steps of your career and your life."

-- "Les Schlesinger, president of Babson College and coauthor of Just Start: Take Action, Embrace Uncertainty, Create the Future"

"Clark proposes a systematic approach to developing your personal brand."

-- "Huffington Post"

"Dorie Clark has important advice for people navigating the turbulent waters of jobs and careers. We're all in the same fix together--but today everyone's a free agent, promoting and selling themselves. This book explains why that's necessary and how to do it effectively."

-- "Robert Reich, former US secretary of labor"

"During my twenty-nine years as CEO, some of my very best hires were people who had reinvented themselves. In this terrific book, Dorie Clark shows how reinvention can be achieved systematically. You will learn how to define the value you bring, as well as how to cultivate and communicate that value to others."

-- "Gary Hirshberg, cofounder and chairman of Stonyfield Farm, Inc."

"In an increasingly non-linear world, everyone has to reinvent themselves at least once in a major way. Dorie Clark's advice is both brilliant and thorough for those seeking to combine meaning and success today's disrupted world."

-- "Forbes"

"Insightful and practical, Reinventing You is a modern-day guide to self-discovery in pursuit of career satisfaction and success. Full of illuminating case studies and anecdotes, the book provides valuable advice for anyone just starting out in the workforce, as well as for those in mid-career seeking to build or enhance their reputations or to change direction."

-- "Amy C. Edmondson, Novartis Professor of Leadership and Management at Harvard Business School, author of Teaming: How Organizations Learn, Innovate, and Compete in the Knowledge Economy"

"Necessity may still be the mother of invention, but today's relentlessly changing world necessitates reinvention, sometimes sequential reinvention. I can think of no better guide through that daunting process than Dorie Clark's wonderfully readable and informative book."

-- "Robert Cialdini, author of Influence: The Psychology of Persuasion"

"The days of reliable, lifelong careers--complete with pension and gold watch--are over. With Dorie Clark's clear, practical, step-by-step approach to reinvention, the reader comes to see this fact not as daunting, but rife with opportunity and possibility."

-- "Meg Cadoux Hirshberg, author of For Better or For Work: A Survival Guide for Entrepreneurs and Their Families" --This text refers to the audioCD edition.

Product details

ASIN ‏ : ‎ B06XCQPX3R
Publisher ‏ : ‎ Harvard Business Review Press; Reprint edition (September 12, 2017)
Publication date ‏ : ‎ September 12, 2017
Language ‏ : ‎ English
File size ‏ : ‎ 880 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 240 pages

Best Sellers Rank: #310,235 in Kindle Store (See Top 100 in Kindle Store)
- #205 in Career Guides
- #394 in Motivational Business Management
- #658 in Personal Success in Business

Customer Reviews:
484 ratings

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Dorie Clark

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Dorie Clark is the Wall Street Journal bestselling author of The Long Game, Entrepreneurial You, Reinventing You, and Stand Out, which was named the #1 Leadership Book of the Year by Inc. magazine.

She helps individuals and companies get their best ideas heard in a crowded, noisy world. She has been named one of the Top 50 business thinkers in the world by Thinkers50 and was honored as the #1 Communication Coach in the world by the Marshall Goldsmith Leading Global Coaches Awards .

A keynote speaker who teaches executive education for Duke University’s Fuqua School of Business and Columbia Business School, Clark has been described by the New York Times as an “expert at self-reinvention and helping others make changes in their lives.” She is a frequent contributor to the Harvard Business Review, and you can download her free Long Game strategic thinking self-assessment at dorieclark.com/thelonggame.

Customer reviews

4.3 out of 5

484 global ratings

5 star		64%
4 star		16%
3 star		11%
2 star		6%
1 star		3%

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Top reviews from the United States

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Chris Abraham

A practical guide to true-to-your-heart success -- but you need to do the work

Reviewed in the United States 🇺🇸 on August 11, 2013

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I own both the Audible book and the Kindle edition; however, this book is a personal-branding textbook, so I will need to get a print edition. Why? There are so many tasks! If I follow the steps outlined by Dorie Clark, success will be mine! Or, if not immediate, stellar, success, I will surely know myself, my friends, my mentors, my protégés, and my colleagues a hell of a lot better -- and they will know me better. I will need the print edition so I can hunker down with a pencil, colored pens, a yellow highlighter, and a yellow legal pad and do my best impression of the brilliant student I once was.

Don't worry, Dorie Clark does hold your hand. Everything you need exists within the pages of this book. You really don't need any background. You just need to believe in yourself; and, if you're not quite ready to believe in yourself just yet, that you can believe that following Dorie's advice will allow you to fake it 'til you make. Just going through the motions will engender confidence as you see things starting to turn in your direction.

Success begets success.

Because Reinventing You works if you work it -- and if you put the time and energy in and actually do the practical work the book suggests, you don't need to be "already rich" or "already Ivy league" or "already the 1%" to find this book amazingly useful. Some reviewers accuse this book of being maybe too elite; however, I know Dorie personally and there's nothing further from the truth. She's down-to-earth and wants everyone to succeed.

In fact, people who have already been trained in the 360-degree feedback process might not get as much out of Dorie's book as someone who is new to all of this. And yes, Dorie does an amazing job of motivating, surely, but this isn't a motivational book, it's a work book and you really must do the work!

Do you have a mentor? Get one? Do you know how the people around you perceive you? "Ask, the here's how," writes Dorie in her book. And her advice is not just research analysis, either. She once scheduled a call with me and my business partner; and, when we took the call, she picked our brains about what we did, how we used social media, and about our innovations in communications.

And I guarantee she picked many, many, brains. I believe that Reinventing You is a synthesis of both her personal experience reinventing her own life mashed up with the experiences of all the people she interviewed for this book. If you are willing to accuse this book of just being a book by an elite for the elite, you've just got cold feet.

This book requests that you work through some personal demons, address some personal flaws, and expose yourself to a little critique. It suggests you expose yourself through your writing, through your teaching, and through public speaking -- don't they say that Glossophobia, the fear of public speaking, is our number one fear? Above death?

Don't worry, even I am dragging my heels when it comes to doing the homework required to extract all the self-improvement juice from this book, but I am unwilling to blame the book, it's all me.

I recommend this book highly and have been recommending Reinventing You to all my friends.

In fact, I recently spent one of my Audible credits on the gift of this book to my friend Aimee, someone who is preparing for the third act of her professional life -- and she's freaked out.

And, she needn't be: she's amazing, brilliant, passionate, and now owns the audiobook of Dorie's invaluable book.

10 people found this helpful

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Kara

For a very specific audience

Reviewed in the United States 🇺🇸 on November 1, 2013

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This book is written for: people well-established in their careers looking to change roles or fields altogether, people who know what their dream job is, young people starting out who want to make sure they get to the top

This book is not written for: people for whom work is "just a job," people who have no idea what they want to do with their lives, people who perform at a mediocre level

Feel free to call that snobby--it is what it is, and you need to know that upfront. I don't think it's snobby; I think it just has a specific audience. If you're not that audience, this book isn't going to be able to do much for you.

One of this book's one star reviews says, "The book speaks only to the multi-degree'd and fully funded reinvention- not the 'lost my job at 45 with a few months savings and one degree to my name' - I would hope if I had degrees from Harvard and Stanford and was a CFO, I'd be savvy enough to figure out what's next without Dorie Clark. But no, I made the mistake of thinking she'd address the real issue of the middle-waged and middle-aged needing to carve a niche in the new employment market of unpaid internships." The reviewer has a point (one I don't wholly disagree with) which is why I'm posting it here. If that is what you want out of this book, you will be disappointed.

This book is also not written for: people who have studied branding. This is a primer, not an in-depth, next level discourse.

Now, ALL OF THAT SAID, I loved it. I absolutely loved it. I devoured it on a plane ride and finished it feeling inspired. I'm going to lend this to everyone I mentor (I generally mentor people just starting out who haven't yet gotten to the place they want to be yet). I'm going to use twitter more effectively. I'm going to ask HR for a 360 evaluation. Hell, my new big goal for 2014 is to get myself a speaking engagement. I finished this book ready to go.

I would highly recommend it to any ambitious folks out there. Dorie Clark is kind of my new hero.

29 people found this helpful

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Paul Deaton

Dorie Clark has a Voice Worth Hearing

Reviewed in the United States 🇺🇸 on June 6, 2013

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Reinventing You: Define Your Brand, Imagine Your Future by Dorie Clark is worth a read for its useful nuggets of advice and for the perspective she spent years developing and refining. Many of us in the baby boom generation need to be reinventing ourselves to deal with a changing retirement picture and the related need to work long into retirement, both for our economic viability and for social enrichment. Read her book for an insightful perspective that can be useful not only to boomers.

I met Dorie Clark at a political workshop in Cedar Rapids, Iowa a few years ago, and found her personal anecdotes about fundraising to be useful and spot on. She was not afraid to tell us to do the hard work, and if one followed her advice, superior results could be attained. I felt similarly when she wrote in Reinventing You about the 360 interview, something that in some businesses has become a stale and mechanical process driven by professional human resource managers. She breathed new life into this long-standing process. While what Clark proposes is often hard work, based on my past experience with her advice, I would be willing to try it and hopeful for positive results after reading Reinventing You.

Some of what Clark writes is time-tested advice on things like highlighting our differences for competitive advantage and the role of volunteerism during transition. She adds a layer regarding social media which is important to consider. There was plenty of sound new advice in the book on topics that were already familiar.

I found the book engaging and a quick read, offering pragmatic advice as I transition into what's next. You might too.

7 people found this helpful

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Top reviews from other countries

Nuno Reis

Burnout is more likely to be the end result

Reviewed in the United Kingdom 🇬🇧 on November 14, 2022

Verified Purchase

Good points, but in general a book on "how to kill yourself by TRYING to do 100 different things and increase your chances of success."

Be very cautious on those Summary sections "Try This".

2017 techniques may no longer work in 2022 as easily as suggested.

Others are completely out of touch to most people.

Bruce Pentreath

Great advice for reinventing yourself

Reviewed in the United Kingdom 🇬🇧 on March 28, 2015

Verified Purchase

This book has a well thought out, and easy to follow approach with great actions/suggestions on how to get yourself moving in another direction/brand.

2 people found this helpful

Mahmoud

Not the best ethical tips to have

Reviewed in Germany 🇩🇪 on December 15, 2022

Verified Purchase

I bought this book with the hope for practical tips I can follow. But as I proceeded with the reading, I stumbled upon many ethically-problematic tips like doing charity for the sake of connections, lying about knowing someone to get to talk with someone, lobbying, and others.
If one wants an honest career shift/boost without cutting corners, this book will make them uncomfortable and will lose their trust.

cellomerl

Rebranding

Reviewed in Canada 🇨🇦 on August 22, 2017

Verified Purchase

Sometimes the principle of rebranding oneself might feel a bit calculating. It sounds a bit like smarmy corporate-speak. This unfortunate association is actually acknowledged in this book. Perhaps "reinvention" is a more accurate and appealing term. But in no way should anyone feel that they are set on a specific, singular path for life; regardless of the sunk cost of your formal education or past career, follow your passions and use your unique abilities to find happiness. Jump right in. Set an example. Learn every day, and share your learning. This book is a nice guide to the concrete actions that anyone can take to effect a self-reinvention.

2 people found this helpful

MF

Same old same old

Reviewed in Italy 🇮🇹 on September 19, 2013

Verified Purchase

I have to admit I wasn't so much interested in reinventing or re-branding, rather I am in a find next job in the same industry phase, but I still wanted to give it a shot to see whether I could get some useful insight.
I'm afraid I couldn't find any. If you are experienced, perhaps with an MBA, and several business books under your belt I doubt you will learn anything new here (that's my case). Still, if you are more interested in actual reinvention and really have no idea how to go about doing it, you will find this useful as a good re-branding 101.
Lastly, I can't avoid pointing out that the book is (as usual) extremely US-centric (no surprise here as most Americans are not aware/interested of the world beyond their shores), and as a consequences you will find plenty of examples from US political campaigns that in my view are useless in real (business) life. But having lived in the US myself, I know that this is quite common among American authors.

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