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Reinventing You, With a New Preface: Define Your Brand, Imagine Your Future by [Dorie Clark]

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Reinventing You, With a New Preface: Define Your Brand, Imagine Your Future Kindle Edition

4.3 out of 5 stars 484 ratings

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Editorial Reviews

From the Author

Q&A with Dorie Clark, author of Reinventing You

What sparked your interest in professional reinvention? 
My interest in reinvention started because I've changed careers a number of times. I went to graduate school for theology, and then became a journalist, a presidential campaign spokesperson, a nonprofit executive director, and finally a marketing strategy consultant. I realized each time, you need to explain that transition in a way that makes sense to other people and demonstrates that you'll be able to do the job successfully. This book is a way to share what I've learned through my own experience, and through advising many talented professionals about rebranding themselves.

Why would people need to reinvent themselves professionally? 
There are a lot of reasons. These days, you can't count on a lifetime job with one company - or, in many cases, even a lifetime career. Too many industries are going through convulsive changes. The people who could benefit most from this book would be individuals looking to change their careers, people who want to move up in their company and know they need to shape how they're viewed by others, and folks who may have been laid off or are looking for a new job in their industry. I also think that younger job-seekers, who are at an earlier stage in personal brand-building, might find this helpful as they're starting out. 

What if I'm not really comfortable with the idea of 'personal branding'?
Some people are turned off by the implication that people can be 'branded' the way cereal or detergent is. They may feel branding equates to phoniness or inauthenticity. But that's exactly the opposite of how I view it. Personal branding isn't about packaging something in a fake way that results in a sale (or a job offer). Your reputation lasts for a long time, and needs to be treated with respect. You won't get very far if you try to be something you're not. Rather, your personal brand is about figuring out who you really are and what you do best, and then living that brand out. It's the essence of authenticity. 

You argue that it's essential for people to understand the unique talent or perspective they can bring. Why is that important? 
I like to say that you'll never win if you're playing someone else's game. When you're transitioning into a new company, new job, or new career, you may be judged by other people's standards. Your colleagues may have 20 years of experience, while you have three months. You're going to lose unless you find a way to show you have unique skills and expertise (perhaps because of your previous professional background) that they simply don't have - and explain why that's a valuable contribution. 
--This text refers to an alternate kindle_edition edition.


"Reinventing You is a must-read for anyone who wants to expand their career horizons and become more authentic--in work and in life."

-- "Chip Conley, New York Times bestselling author of Emotional Equations: Simple Truths for Creating Happiness + Success"

"As the corporate ladder morphs into a corporate lattice, where there is no single climb toward career success but rather a multiplicity of ways to grow, personal branding becomes your calling card. Reinventing You presents effective ways to help you develop your brand proposition."

-- "Cathy Benko, author of The Corporate Lattice: Achieving High Performance in the Changing World of Work"

"At a time when social media have made it more important than ever to manage your reputation wisely, Dorie Clark has put together an essential--and eminently readable--guide to doing just that."

-- "Bo Burlington, author of Small Giants: Companies That Choose to Be Great Instead of Big "

"Be need this book! The good news is that you will love it and can make it the foundation of the next steps of your career and your life."

-- "Les Schlesinger, president of Babson College and coauthor of Just Start: Take Action, Embrace Uncertainty, Create the Future"

"Clark proposes a systematic approach to developing your personal brand."

-- "Huffington Post"

"Dorie Clark has important advice for people navigating the turbulent waters of jobs and careers. We're all in the same fix together--but today everyone's a free agent, promoting and selling themselves. This book explains why that's necessary and how to do it effectively."

-- "Robert Reich, former US secretary of labor"

"During my twenty-nine years as CEO, some of my very best hires were people who had reinvented themselves. In this terrific book, Dorie Clark shows how reinvention can be achieved systematically. You will learn how to define the value you bring, as well as how to cultivate and communicate that value to others."

-- "Gary Hirshberg, cofounder and chairman of Stonyfield Farm, Inc."

"In an increasingly non-linear world, everyone has to reinvent themselves at least once in a major way. Dorie Clark's advice is both brilliant and thorough for those seeking to combine meaning and success today's disrupted world."

-- "Forbes"

"Insightful and practical, Reinventing You is a modern-day guide to self-discovery in pursuit of career satisfaction and success. Full of illuminating case studies and anecdotes, the book provides valuable advice for anyone just starting out in the workforce, as well as for those in mid-career seeking to build or enhance their reputations or to change direction."

-- "Amy C. Edmondson, Novartis Professor of Leadership and Management at Harvard Business School, author of Teaming: How Organizations Learn, Innovate, and Compete in the Knowledge Economy"

"Necessity may still be the mother of invention, but today's relentlessly changing world necessitates reinvention, sometimes sequential reinvention. I can think of no better guide through that daunting process than Dorie Clark's wonderfully readable and informative book."

-- "Robert Cialdini, author of Influence: The Psychology of Persuasion"

"The days of reliable, lifelong careers--complete with pension and gold watch--are over. With Dorie Clark's clear, practical, step-by-step approach to reinvention, the reader comes to see this fact not as daunting, but rife with opportunity and possibility."

-- "Meg Cadoux Hirshberg, author of For Better or For Work: A Survival Guide for Entrepreneurs and Their Families" --This text refers to the audioCD edition.

Product details

  • ASIN ‏ : ‎ B06XCQPX3R
  • Publisher ‏ : ‎ Harvard Business Review Press; Reprint edition (September 12, 2017)
  • Publication date ‏ : ‎ September 12, 2017
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 880 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 240 pages
  • Customer Reviews:
    4.3 out of 5 stars 484 ratings

About the author

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Dorie Clark is the Wall Street Journal bestselling author of The Long Game, Entrepreneurial You, Reinventing You, and Stand Out, which was named the #1 Leadership Book of the Year by Inc. magazine.

She helps individuals and companies get their best ideas heard in a crowded, noisy world. She has been named one of the Top 50 business thinkers in the world by Thinkers50 and was honored as the #1 Communication Coach in the world by the Marshall Goldsmith Leading Global Coaches Awards .

A keynote speaker who teaches executive education for Duke University’s Fuqua School of Business and Columbia Business School, Clark has been described by the New York Times as an “expert at self-reinvention and helping others make changes in their lives.” She is a frequent contributor to the Harvard Business Review, and you can download her free Long Game strategic thinking self-assessment at

Customer reviews

4.3 out of 5 stars
4.3 out of 5
484 global ratings

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Reviewed in the United States 🇺🇸 on August 11, 2013
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Reviewed in the United States 🇺🇸 on November 1, 2013
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Reviewed in the United States 🇺🇸 on June 6, 2013
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Nuno Reis
3.0 out of 5 stars Burnout is more likely to be the end result
Reviewed in the United Kingdom 🇬🇧 on November 14, 2022
Bruce Pentreath
4.0 out of 5 stars Great advice for reinventing yourself
Reviewed in the United Kingdom 🇬🇧 on March 28, 2015
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2.0 out of 5 stars Not the best ethical tips to have
Reviewed in Germany 🇩🇪 on December 15, 2022
4.0 out of 5 stars Rebranding
Reviewed in Canada 🇨🇦 on August 22, 2017
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2.0 out of 5 stars Same old same old
Reviewed in Italy 🇮🇹 on September 19, 2013
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