Relationship Fundraising: A Donor Based Approach to the Business of Raising Money 2nd Edition
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- Implement creative approaches to relationship-building fundraising
- Avoid common fundraising errors and pitfalls
- Apply the vital ingredients for fundraising success
- Build good relationships through marketing
- Achieve a greater understanding of their donors
- Communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more.
- Prepare for the challenges of twenty-first century fundraising
"Ken Burnett is one of the world's leading practitioners of the art of raising money by mail. Many of us in the fundraising field speak about "building relationships with donors," but Ken has systematically developed the techniques to bring this ideal down to earth. This classic book lays them out for all to see. Relationship Fundraising is one of a handful of truly
indispensable books that belong on every fundraiser's bookshelf." ―Mal Warwick, founder, Mal Warwick Associates; author, How to Write Successful Fundraising Letters and Ten Steps to Fundraising Success
"This is the book that sets the agenda for fundraising communications in the twenty-first century. Engaging, inspiring, and thought provoking, Relationship Fundraising is based on the unique twenty-five year experience of one of the world's most respected fundraisers." ―Bernard Ross, director, The Management Centre, London; author, Breakthrough Thinking for Nonprofit Organizations
- Publisher : Jossey-Bass; 2nd edition (June 15, 2002)
- Language : English
- Hardcover : 384 pages
- ISBN-10 : 0787960896
- ISBN-13 : 978-0787960896
- Item Weight : 1.32 pounds
- Dimensions : 5.9 x 1.4 x 9.1 inches
- Best Sellers Rank: #617,860 in Books (See Top 100 in Books)
- Customer Reviews:
About the authors
Top reviews from the United States
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The world has gotten competitive. And nonprofit fundraising exists in an environment where technology and aggressive marketing tactics are the norm in how to do business. This book points out that technology and aggressive marketing have the potential to undermine the trust and confidence that are so important to effective fundraising. Fundraisers who understand that fundraising is about "building relationships" will not be obsessed with fundraising techniques and formulas. Instead, they will merely practice the art of fundraising that is all about building relationships.
This book was first written in the early 1990s and made a substantial contribution to the UK fundraising community's library of tomes on how to practice fundraising. It presents a basic approach to fundraising that is time tested and works. Now, in the 21st century, the author has updated his book by incorporating his answers to questions he has received about the first edition, and by adding some new thoughts he has on the subject. The material covered in this book is important; everyone involved in fundraising for nonprofits should understand what is covered in this book and take that understanding with them when they do their work as fundraisers.
I would have liked the book better if there had been one more chapter included. The author is critical of technology and aggressive marketing tactics. But he doesn't provide his view as to how technology and marketing tactics should be used specifically. I think the book would benefit with a chapter that would cover some of these specifics. In my humble opinion, technology and marketing tactics are still very important and critical to fundraising success. It's just how they can be used so donors are trusting of nonprofits that could have been better explained.
This book was an easy read. Each chapter is followed by a summary called "action points." And I liked this feature. I also liked very much the summary of the book provided at page xxii of the book's Preface. At the end of the book is a lengthy bibliography. Many good books are included in that list, and the reader will probably want to search some of them out for further reading. 5 stars!
Rather than duplicate the other reviews that list the chapter details of this work, I simply want to encourage you to go ahead, risk the purchase of this and Ken's "The ZEN of Fundraising" The Zen of Fundraising: 89 Timeless Ideas to Strengthen and Develop Your Donor Relationships . If you have a heart and a brain, you will benefit significantly. And as you practice living with Ken's thoughts as a companion, the World will be a better place.
Yes, he's that good.
Pamela Brown Gignac is a 20 year fundraising and prospect research veteran in Canada and the UK and currently Vice President, JMG Solutions Inc, Ontario, Canada.
Top reviews from other countries
'Relationship Fundraising' should be at the top of that list.
This book should be the compulsory manuel used by fundraisers today. Everybody uses the terminology of 'relationship' fundraising, but very few are capable of putting it into practice.
This book makes clear the 'why' and simplifies the 'how' in an engaging, entertaining style that makes for compelling reading.