- Series: SAGE Library in Business and Management
- Hardcover: 1192 pages
- Publisher: SAGE Publications Ltd; 1 edition (August 12, 2005)
- Language: English
- ISBN-10: 1412908663
- ISBN-13: 978-1412908665
- Product Dimensions: 6.4 x 3.1 x 9.6 inches
- Shipping Weight: 4.9 pounds
- Average Customer Review: Be the first to review this item
- Amazon Best Sellers Rank: #16,655,519 in Books (See Top 100 in Books)
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Relationship Marketing (SAGE Library in Business and Management) Hardcover – August 12, 2005
About the Author
Professor John Egan, is Head of the Department of Marketing at Regent’s University, London. He is Chair of the Academy of Marketing, the major UK academic marketing organisation, and Chair of the Learning Advisory Group, formally the Senate, of the Chartered Institute of Marketing. He is a Chartered Marketer, a Fellow of the Higher Education Academy and a Freeman of the Worshipful Company of Marketors.
Professor Egan has a long publishing career and is the Editor of The Marketing Review and on the editorial boards of the European Journal of Marketing, the Journal of Political Marketing and Marketing, Intelligence & Planning. He has authored books on Marketing Communications and Public Relations and his textbook ‘Relationship Marketing’ is now in its fourth edition and has been translated into Russian, Simple Chinese and Mandarin.
He entered academia in 1997 following a career in luxury retailing initially with American Department Stores and later with Mappin & Webb, Crown Silversmiths, and Garrard, Crown Goldsmiths. Prior to his appointment at Regent’s University Professor Egan was at London South Bank University where, in addition to his academic marketing responsibilities, he was Faculty Director of Marketing and External Communications responsible for all aspects of marketing in the Faculty.