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Relationship Marketing for Solopreneurs: How to Build Rewarding Connections in Work and Life Paperback – February 17, 2011
About the Author
Top Customer Reviews
This book is full of ideas to help you focus on your long-term relationship with your customers. But, all of the tips are broken up in small sections that make them easy to digest and implement.
If you use the even just some of the ideas in this book and exercise a little patience, you really can't go wrong.
As you read you will often find yourself nodding along in agreement. What makes it truly brilliant is the easy to implement, practical tools and tips. Yes you may know a lot these things intuitively, this book puts them together and walks you through a realistic plan of action.
Being a finance person, I always look at the value a book brings. This book pays for itself in no time flat.
Consider Relationship Marketing the "white hat" guide for building sustainable working partnerships. That is, shortcuts will get you burned so you better use the tried and tested techniques that have been used successfully for years. They write, "don't take advantage of a customer's lack of knowledge", and "admit mistakes" while also stressing to be "true to yourself" and "fair to yourself on pricing".
This back and forth "help yourself while helping your partners " serves as their core belief that zero-sum games are out and mutually-beneficial relationships are the only way Solopreneurs can sustainably grow in a Social Media-driven world.
Larry and Jim's book makes you stop and contemplate, almost philosophize your networking efforts. Relationship Marketing is delivered in common sense 3-page chapters, or "keys", such as, "Encourage Others", "Ask Questions", and "Be a Team Player".
Just because it's common sense doesn't mean Solopreneurs necessarily apply them. A few chapters I was reading and thinking, "of course...everyone does that" and then realized I was doing the complete opposite, no doubt taking a shortcut. I found their tips to be a great wake up call to leverage the support of others by forming substantial working bonds with them.
They sprinkle personal anecdotes and quotes that are less instructive than suggestive. This is one of those books that I could see as an audio version that I could play during rush hour traffic to calm me down while reminding me the basic rules of relationship building for Solopreneurs.
This book offers Larry and Jim's keen insight and experience. I recommend keeping it close at hand and using the insights in your daily operations one step at a time.
Being a Solopreneur is a great blessing that has it's overwhelming moments. Relationship Marketing for Solopreneurs makes the overwhelming moments productive and brings you through them stronger.
Relationship Marketing for Soloprenuers is a took I am grateful to have in my business belt. Larry and Jim have outdone themselves in the terms of the practicality they deliver to their world with this publications.