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The Relationship Roadmap: The Professional Guide for Strategically Building & Maintaining your Business Contacts (The ConnXN Factor) Paperback – December 8, 2014
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About the Author
Peter Beaumont has spent many years helping companies such as Cadbury’s, Philip Morris and Coca-Cola succeed and expand through excellent customer relationship management. Professional Background: He started his career with Cadbury-Schweppes in the UK in a sales position having obtained a Business Management Degree at East Hertfordshire University. He also obtained a Post Graduate Degree in Marketing while being employed with blue chip consumer good companies in various marketing positions. Peter moved to Bahrain with Philip Morris as Area Marketing Director for the Middle East to pioneer new markets and consolidate market leadership. He re-joined Coca-Cola as Region Marketing Manager to pioneer the re-entry of Coca-Cola into the Middle East, after its absence of 22 years. In 1993 he moved to Vienna to head up a new Division of The McDonald’s Group and help McDonald’s (Coca-Cola’s No. 1 customer) to build their operations in the Middle East, Africa, and India and throughout Central Europe. Appointed a Vice President, he travelled extensively throughout Central Europe, including Russia, Poland, Hungary, Czech Rep., Romania and Eurasia. In 2004 Peter became General Manager of the Munich office for Creata, a premium sales promotion company. Looking after Germany, Austria and Central Europe, McDonald’s, Kellogg’s and Coca-Cola were amongst the impressive client list. In May 2008, he moved to Creata’s Chicago office and was appointed Vice President for Global Business Development. In 2011, he was promoted to Senior Vice President responsible for Client Services, Strategic Planning & Communications to spearhead new management initiatives. In 2012, he formed and started his own management consultancy company named ConnXN, which specializes in helping companies to measure, quantify, and leverage their relationships, thereby increasing their revenue and profit opportunities. Personal Background: Born in the UK, Peter played semi-professional soccer as well as county schoolboy cricket and rugby for Hertfordshire. He is the proud father of a 30-year-old son with his own business in Amsterdam. Re-married, he has a 14-year-old daughter and 11-year-old son with his American wife Shelley and they currently reside in Minnesota. He works out, follows all sports, especially soccer and golf and has a Wii. He took up golf 15 years ago and is now has 10.7 handicap, of which he is very proud. He is competitive about everything!
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Top customer reviews
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Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever. So it is about time to change your approach to meaningful business relationships. You need to be able to leverage these relationships and go beyond a transactional customer behaviour. With his book Peter Beaumont achieves this superbly and the provided tools are easy to understand, to reproduce and to use.
This book covers a strategic approach you can use to make real world improvements to your customers' experiences and / or business relationships, whatever your business does and whoever you are. For managers, leaders and those starting a new business. Strategic does not need to be complicated or cost a fortune. Get it today – it will change the way you do business!
As a business mentor, I am strongly recommending Peter's book to my clients.
I bought a copy of this book as relationships are so important in business and I thought it may give me some guidance. Wow did it do that! I have bought another 9 copies to give to the my husband, heads of my company and to the local political leaders as I feel it is almost a manditory read if you are in business. Looking forward to the next book from this author!