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Relationship Selling Paperback – September 1, 1990
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From the Author
Selling should be an act of friendship and a relationship should be treated as a Asset. That's the basic idea behind this book. Selling should not be mostly about persuasion but rather about helping others at a profit. This is the original edition of Relationship Selling, later revisions include the 8 competencies required in order to practice relationship selling.
About the Author
Jim Cathcart CSP CPAE is arguably the most award winning professional speaker in the world. He's been inducted into the Sales & Marketing Hall of Fame, Professional Speakers Hall of Fame, written 18 books, been president of the National Speakers Association, received the Golden Gavel Award and much more.
Top customer reviews
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I love books that the writer gets to the point and makes it stand out. Jim did a great job. There are numerous ideas that you can really take and implement in the selling process.
If you are in sales and want a book that can make some difference in your process, give this one a shot.
The author has distilled the process so smartly and concisely that every page is filled with accessible and meaningful insight and tangible takeaways. One of the very best books on the general sales process and specifically the consultative relationship. This book will make you proud to be in sales.