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CD Release Party Strategies: Insider Secrets for Independent Bands, Musicians, and Songwriters--How to Have a Major Label Event on a Shoestring Budget Audio CD – September, 2004
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The Amazon Book Review
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About the Author
David Hooper is the founder of Kathode Ray Music, an artist development organization specializing in promotion and marketing of independent msuicians and bands. He is known for combining traditional music business and direct marketing knowledge with guerrilla techniques necessary for independent bands to compete.
Top customer reviews
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In addition, David interviews the head of a CD manufacturing plant, and I found that VERY informative as now not only can you avoid the mistakes of releasing the CD, you can avoid the mistakes of manufacturing the CD.
Not that he left out any details, but David then spends some time at the end of the CD answering questions from his musician clients. This was awesome as many of them were questions that I might have asked.
I highly recommend this to anyone recording a CD. The money you spend on it will easily be made back in CD sales.
Today, the new opportunities available for artists are vast and varied, but you need know what they are and you need to have a plan. That's what makes this new 2 CD Set such a great tool. It takes you through a step by step process that allows you as an artist or band to see and really understand each step along the way of what needs to be done & why! Everything from understanding the need for mechandise at live shows to performing at Alternative venues. What makes David Hooper's CD stand out though is his understanding of the ENTIRE process from starting a career to maintaining it. The most insightful part I felt, was his understanding of why people attend live music events in the first place. Most music business educators don't get this at all. If you're an Artist, Band or Musician who wants a career in the new Music Business, this is a great start!
Music Business Registry
On disc 1 of "CD Release Party Strategies," his latest resource, David goes over an in-depth checklist of important things to consider when planning your event -- the choice of venue, what's involved in offering food and beverages, choosing a date, and a ton of details I had never even imagined before listening to this.
On disc 2, things kick into high gear as David interviews Tony van Veen, Vice President of Sales and Marketing for Disc Makers. Tony shares a lifetime of great advice on how to package your CD and use it to draw attention to yourself, make money and build a music career.
David concludes the second CD with an exhaustive list of Release Party questions and answers. You'd be hard pressed to find a question that isn't answered on this two-CD set. Great advice. Soak it up!
-Bob Baker, author, "Guerrilla Music Marketing Handbook"
The bonus CD included serves primarily to promote Discmakers, and secondarily has some interesting anecdotes. Still, I felt manipulated. What he proves with this CD is that he is a master of promotion, who can make people pay a lot to get a little, and then thank him for it. I can't help wondering if he even wrote the positive customer reviews himself. Being a master at promoting is not the same thing as having a top quality product, and I suppose that is the most useful lesson I got out of this cd.
Most recent customer reviews
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