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The Remarkable Effect: The Essential Book for Tech-Entrepreneurs-on-a-Mission Paperback – Illustrated, February 2, 2020
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Remarkable is more than just a word. It’s a vision.
It’s the art to create meaningful impact to prospects and customers.
Being remarkable is something that I believe every company can achieve.
The Remarkable Effect was written to help tech-entrepreneurs-on-a-mission shape the software business they’ve always aspired to run: Remarkable and Impactful.
In The Remarkable Effect Ton Dobbe reveals the ten traits that define a remarkable software company. Stacking them up behind each other will not only help you stand out in your category, but also create clear leverage of value; exponential value, not just incremental – hence ‘The Remarkable Effect.’
It might be, however, you aren’t the CEO (yet!) and are still selling products day to day with prospects, or maybe you are at the strategic helm of your company looking for solutions to uniquely position the value you have to offer, or potentially you are looking for fresh product strategy perspectives to keep you stay one step ahead.
If your goal is to further the business you own, run or work for, this book for you. It is not about processes and procedures – the 80% under the water. This book is about the 20% that will separate you from the rest.
The ideas and strategies in this book have been proven to be highly effective for start-ups, underdogs, established market leaders (who are often in danger of losing their edge), small companies, large companies and everything in between.
There’s an art and a science to being remarkable, and it hasn’t got anything to do with where you are on your journey.
So, are you ready to take the journey to unleash the remarkable effect inside your software business?
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About the Author
- Publisher : The Choir Press; Illustrated edition (February 2, 2020)
- Language : English
- Paperback : 292 pages
- ISBN-10 : 1789630975
- ISBN-13 : 978-1789630978
- Item Weight : 13.9 ounces
- Dimensions : 6 x 0.61 x 9 inches
- Best Sellers Rank: #1,502,823 in Books (See Top 100 in Books)
- Customer Reviews:
About the author
Top reviews from the United States
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With seven books under the belt, a number of first-time authors ask me for advice about book-writing. I am honest with them. I tell them to me the most enjoyable part is the extensive research, interviews for case studies etc. Don't just opine - let your interviewees and facts speak for you. I also tell them how painful the multiple versioning and editing, the case study sign off process is. I warn them marketing requires lots of time and travel and is not cheap. That often scares off many of them.
When Ton Dobbe of Value Inspiration told me he was working on a book, The Remarkable Effect: The Essential Book for Tech-Entrepreneurs-on-a-Mission I knew he was disciplined enough to write one, even though he humbly says in the book,
"I never aspired to write a book. I never thought I actually could do it in the first place. It’s fascinating how you can surprise yourself by just starting and then committing."
He did not just write a book based on opinions, he did lots of research. In his case he did so through interviews on his weekly podcast - he just crossed the century mark. You can find them here.
Having participated in a couple of those podcasts, I know how much work he puts into them, and how he has mined them for the book. There are tens of emerging and established software companies in the book, and he invokes Seth Godin, Tiffani Bova, Tim Ferris, Geoffrey Moore and many others along the way as he describes the 10 traits of successful, sorry remarkable, software companies
While there are plenty of CRM, HCM and infrastructure software companies he describes, I was particularly interested in those that play in untapped verticals and geographies (I have writing about many of them in the Glo-Ver series here). His book includes Aerobotics from S. Africa focused on farming, Xeneta from Norway focused on container freight, Corti.ai from Denmark focused on surgeons, Fracta which helps water utilities with predictive maintenance around pipes, and many others.
I was especially impressed with his storytelling style. He is an avid surfer (and I hope he contributes on that topic to my Hobby/Passion series on New Florence) and he weaves the book around conversations during a trip he takes with the CEO of a FinTech company. That's a bonus - you will get a lesson in geography. The crow would fly in a straight line across his home on the Mediterranean to the stunning waves of the Atlantic Ocean, but Ton went from home in "Javea to Valencia, where I’d take the train to Barcelona, get on a Ryanair flight to Porto, where I’d pick up a rental car and drive to Nazare, which is about two hours away from the airport, right in between Porto and Lisbon."
After reading about so many software companies in the book, will that dissuade future software entrepreneurs? I hope not. I am quoted in the book saying:
"Cloud Business Software is twenty years old now. NetSuite was born in ’98, Salesforce was born in ’99. However, if you do a breakdown by global world region, by industry, by business process, only about 20% is filled. So, the vendor community hasn’t delivered enough. And on the other hand, the buyer community has been very slow to adopt it".
Entrepreneurs will definitely benefit from the community he is growing that he calls the Remarkable Effect Tribe.
One final bonus - the book will make you hungry. At various points of the journey he describes, he also shares Spanish and Portuguese meals he and his companion enjoy including jamon de bellota, salchichón, bolo de caco and pão de Deus. Better have some tapas ready!
Top reviews from other countries
This is one of the best business/marketing books I have read in a while. Ton Dobbe crafts a story that creates thought provoking and actionable insights based on a journey of personal experiences gained as a world-class software marketing professional and fan of catching the next wave (literally).
As a software industry marketing professional, I am always looking for new ideas, approaches and insights that are practical, less theoretical this book hit the spot! Sure, I enjoy Seth Godin, Tim Ferris and similar authors for their curt and their to the point messaging and how to get things advise that moves markets, not just the needle, but I seldom find a book that I highlight passages as much as I have in The Remarkable Effect.
I will admit Ton's book was a complete surprise to me on how quickly it shot up my recommendation list. Unlike many academic books, which can be good to great in their own right, this one pulls from over two decades build, crafting, sharing, and engaging users, competitors, and executives yet lands clear messages around how you can his insights to boost your brand, message, and customer experience.
Ton’s general premise is that “Your ideal customers’ perception about your brand will be around the problem you solve or the aspiration you help them become, not the product category you use to do so.” The book drives this message home with insights on what Ton refers to as the ‘value lever’, the ‘viability lever’ and the ‘volume lever’ each mapping to different marketing and customer experience points.
While written from a software marketing lens, I beleive any marketing professional can leverage Ton’s insights and quickly apply them to their team, boardroom, and customer interactions.
Especially through the structure in 10 important traits and the strong focus on customer orientation, which is so important today, the author creates a high benefit for the readers.
The way in which the content is conveyed is extraordinary and makes a lot of fun reading. In addition, there are many links to interesting technology companies and views of experts as well as CEO‘s from the industry.
And as a side effect you learn a lot about big wave surfing in Nazare, Portugal.
A `must-read` for entrepeneurs, sales and marketing manager in the software business.
Ein bemerkenswertes Buch mit vielen praktischen Anregungen, um im Software Business außergewöhnliche Beachtung zu finden.
Insbesondere durch die gute Strukturierung in 10 wichtige Merkmale und den starken Fokus auf die heute so wichtige Kundenorientierung schafft der Autor einen hohen Nutzen für die Leser.
Die Art, wie der Inhalt vermittelt wird, ist außergewöhnlich und bereitet viel Spaß beim Lesen. Dazu gibt es viele Links zu interessanten Technologieunternehmen und Sichtweisen von Experten sowie CEO's aus der Branche.
Und als Nebeneffekt lernt man viel über Big Wave Surfen in Nazare, Portugal.
Ein `must-read`für alle Unternehmer, Vertriebs- und Marketingmanager in der Software Industrie.
The 10 important traits proved very useful and made me focus on the business ingredients that are essential to growing my business. I'm 100% convinced, the customer first attitude will lead organizations to remarkable success and sustainable growth.
The practical examples have been an impulse to me to reflect on our own business processes, re-think them and to adopt changes to make the remarkable.