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Ton Dobbe

The Remarkable Effect: The Essential Book for Tech-Entrepreneurs-on-a-Mission Paperback – Illustrated, February 2, 2020

by Ton Dobbe (Author)

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Remarkable is more than just a word. It’s a vision.
It’s the art to create meaningful impact to prospects and customers.
Being remarkable is something that I believe every company can achieve.

The Remarkable Effect was written to help tech-entrepreneurs-on-a-mission shape the software business they’ve always aspired to run: Remarkable and Impactful.

In The Remarkable Effect Ton Dobbe reveals the ten traits that define a remarkable software company. Stacking them up behind each other will not only help you stand out in your category, but also create clear leverage of value; exponential value, not just incremental – hence ‘The Remarkable Effect.’

It might be, however, you aren’t the CEO (yet!) and are still selling products day to day with prospects, or maybe you are at the strategic helm of your company looking for solutions to uniquely position the value you have to offer, or potentially you are looking for fresh product strategy perspectives to keep you stay one step ahead.

If your goal is to further the business you own, run or work for, this book for you. It is not about processes and procedures – the 80% under the water. This book is about the 20% that will separate you from the rest.

The ideas and strategies in this book have been proven to be highly effective for start-ups, underdogs, established market leaders (who are often in danger of losing their edge), small companies, large companies and everything in between.

There’s an art and a science to being remarkable, and it hasn’t got anything to do with where you are on your journey.

So, are you ready to take the journey to unleash the remarkable effect inside your software business?

Print length

292 pages
Language

English
Publisher

The Choir Press
Publication date

February 2, 2020
Dimensions

6 x 0.61 x 9 inches
ISBN-10

1789630975
ISBN-13

978-1789630978
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Adam Grant
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Editorial Reviews

About the Author

Ton Dobbe is a strategic product marketing expert and recognized global influencer on marketing, Artificial Intelligence and Innovation. With over twenty-eight years of experience in enterprise business software, he advises, consults, and speaks with tech-entrepreneurs-on-a-mission (start-ups to Fortune 500) to deliver the change they seek to make in the world in the most remarkable and impactful way.

Product details

Publisher ‏ : ‎ The Choir Press; Illustrated edition (February 2, 2020)
Language ‏ : ‎ English
Paperback ‏ : ‎ 292 pages
ISBN-10 ‏ : ‎ 1789630975
ISBN-13 ‏ : ‎ 978-1789630978
Item Weight ‏ : ‎ 13.9 ounces
Dimensions ‏ : ‎ 6 x 0.61 x 9 inches

Best Sellers Rank: #1,502,823 in Books (See Top 100 in Books)
- #2,201 in Business & Organizational Learning
- #5,619 in Communication Skills
- #10,603 in Entrepreneurship (Books)

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20 ratings

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Ton Dobbe

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Ton Dobbe is a strategic product marketing expert and recognized global influencer on marketing, AI, and Innovation.

With over twenty-eight years of experience in enterprise business software, he advises, consults, and speaks with tech-entrepreneurs-on-a-mission (start-ups to Fortune 500) to deliver the change they seek to make in the world in the most remarkable and impactful way.

He hosts the weekly Value Inspiration podcast, with the sole purpose of sharing compelling stories of the value we can unlock when technology and people blend in the right way.

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Elena Agaragimova

Great read for tech entrepreneurs

Reviewed in the United States on November 24, 2021

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The book addresses quite a few points when it comes to building a software company - particularly challenges that arise when creating a product and things we often don't spend time figuring out because we are too busy executing. It definitely helps with being more proactive and taking a moment to really reflect on the product and impact - sure, we all start off with the vision of what we want, but pivoting and continuing to stay curious and innovative are essential parts of the rollercoaster of entrepreneurship. The book allows you to pause and reflect on your journey as an entrepreneur as well. Easy read, relatable, and with applicable action steps forward.

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Konrad

A solid framework for growing a modern software business

Reviewed in the United States on July 3, 2020

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Ton Dobbe takes you on a journey - quite literally - across his impressive repertoire of insights about running a successful (thus remarkable) software business. Think of 25+ years worth of insiders know-how, topped with the best quotes from his tech-preneurs-on-a-mission podcast. All together makes a mixture of product & marketing inspiration, crossed with business ops and execs strategies. It has two distinct layers - it's the very content of the book, and the story-telling narrative that creates flow. To get the most out of it, you have to reflect upon where your business ranks and think critically. I wouldn't name it a life-changing book though - but it's definitely inspiring and insightful, offering a solid growth framework for both start-ups and more established ventures.

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wlittle

Sell Outcome not product / service

Reviewed in the United States on April 21, 2020

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After a long career in the software selling business, our vision and ability to think out of the box gets clouded. The Remarkable Effect takes us back to the basics and 101 selling concepts. I have gleaned a refreshing new perspective on positioning value over hype.. Highly recommend

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Vinnie Mirchandani

Educational, and very enjoyable read - tough to make enterprise software enjoyable!

Reviewed in the United States on February 22, 2020

This is from a blog post I did reviewing the book

With seven books under the belt, a number of first-time authors ask me for advice about book-writing. I am honest with them. I tell them to me the most enjoyable part is the extensive research, interviews for case studies etc. Don't just opine - let your interviewees and facts speak for you. I also tell them how painful the multiple versioning and editing, the case study sign off process is. I warn them marketing requires lots of time and travel and is not cheap. That often scares off many of them.

When Ton Dobbe of Value Inspiration told me he was working on a book, The Remarkable Effect: The Essential Book for Tech-Entrepreneurs-on-a-Mission I knew he was disciplined enough to write one, even though he humbly says in the book,

"I never aspired to write a book. I never thought I actually could do it in the first place. It’s fascinating how you can surprise yourself by just starting and then committing."

He did not just write a book based on opinions, he did lots of research. In his case he did so through interviews on his weekly podcast - he just crossed the century mark. You can find them here.

Having participated in a couple of those podcasts, I know how much work he puts into them, and how he has mined them for the book. There are tens of emerging and established software companies in the book, and he invokes Seth Godin, Tiffani Bova, Tim Ferris, Geoffrey Moore and many others along the way as he describes the 10 traits of successful, sorry remarkable, software companies

While there are plenty of CRM, HCM and infrastructure software companies he describes, I was particularly interested in those that play in untapped verticals and geographies (I have writing about many of them in the Glo-Ver series here). His book includes Aerobotics from S. Africa focused on farming, Xeneta from Norway focused on container freight, Corti.ai from Denmark focused on surgeons, Fracta which helps water utilities with predictive maintenance around pipes, and many others.

I was especially impressed with his storytelling style. He is an avid surfer (and I hope he contributes on that topic to my Hobby/Passion series on New Florence) and he weaves the book around conversations during a trip he takes with the CEO of a FinTech company. That's a bonus - you will get a lesson in geography. The crow would fly in a straight line across his home on the Mediterranean to the stunning waves of the Atlantic Ocean, but Ton went from home in "Javea to Valencia, where I’d take the train to Barcelona, get on a Ryanair flight to Porto, where I’d pick up a rental car and drive to Nazare, which is about two hours away from the airport, right in between Porto and Lisbon."

After reading about so many software companies in the book, will that dissuade future software entrepreneurs? I hope not. I am quoted in the book saying:

"Cloud Business Software is twenty years old now. NetSuite was born in ’98, Salesforce was born in ’99. However, if you do a breakdown by global world region, by industry, by business process, only about 20% is filled. So, the vendor community hasn’t delivered enough. And on the other hand, the buyer community has been very slow to adopt it".

Entrepreneurs will definitely benefit from the community he is growing that he calls the Remarkable Effect Tribe.

One final bonus - the book will make you hungry. At various points of the journey he describes, he also shares Spanish and Portuguese meals he and his companion enjoy including jamon de bellota, salchichón, bolo de caco and pão de Deus. Better have some tapas ready!

Reviewed in the United States on May 24, 2022

Ton, my co-founder, and myself met in Valencia as his blueprint for Go-To-Market (GTM) is precisely what I have executed on for well over 2 decades. It was extremely valuable for my co-founder to read and discuss with an independent expert what I have been preaching and implementing. The big plus for me is that I have learned a lot from reading the book cover-to-cover as it has prompted me to pivot my thinking in several areas.

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Joel Martin

Buy the book, Grow your business!

Reviewed in Canada on August 29, 2020

Verified Purchase

When you can use insights to land 6 figure deals before you finish the book....

This is one of the best business/marketing books I have read in a while. Ton Dobbe crafts a story that creates thought provoking and actionable insights based on a journey of personal experiences gained as a world-class software marketing professional and fan of catching the next wave (literally).

As a software industry marketing professional, I am always looking for new ideas, approaches and insights that are practical, less theoretical this book hit the spot! Sure, I enjoy Seth Godin, Tim Ferris and similar authors for their curt and their to the point messaging and how to get things advise that moves markets, not just the needle, but I seldom find a book that I highlight passages as much as I have in The Remarkable Effect.

I will admit Ton's book was a complete surprise to me on how quickly it shot up my recommendation list. Unlike many academic books, which can be good to great in their own right, this one pulls from over two decades build, crafting, sharing, and engaging users, competitors, and executives yet lands clear messages around how you can his insights to boost your brand, message, and customer experience.

Ton’s general premise is that “Your ideal customers’ perception about your brand will be around the problem you solve or the aspiration you help them become, not the product category you use to do so.” The book drives this message home with insights on what Ton refers to as the ‘value lever’, the ‘viability lever’ and the ‘volume lever’ each mapping to different marketing and customer experience points.

While written from a software marketing lens, I beleive any marketing professional can leverage Ton’s insights and quickly apply them to their team, boardroom, and customer interactions.

Amazon Kunde

Excellent book for entrepeneurs in the tech industry

Reviewed in Germany on February 28, 2020

Verified Purchase

A remarkable book with many practical suggestions to establish exceptional attention in the software business.
Especially through the structure in 10 important traits and the strong focus on customer orientation, which is so important today, the author creates a high benefit for the readers.
The way in which the content is conveyed is extraordinary and makes a lot of fun reading. In addition, there are many links to interesting technology companies and views of experts as well as CEO‘s from the industry.
And as a side effect you learn a lot about big wave surfing in Nazare, Portugal.
A `must-read` for entrepeneurs, sales and marketing manager in the software business.

Ein bemerkenswertes Buch mit vielen praktischen Anregungen, um im Software Business außergewöhnliche Beachtung zu finden.
Insbesondere durch die gute Strukturierung in 10 wichtige Merkmale und den starken Fokus auf die heute so wichtige Kundenorientierung schafft der Autor einen hohen Nutzen für die Leser.
Die Art, wie der Inhalt vermittelt wird, ist außergewöhnlich und bereitet viel Spaß beim Lesen. Dazu gibt es viele Links zu interessanten Technologieunternehmen und Sichtweisen von Experten sowie CEO's aus der Branche.
Und als Nebeneffekt lernt man viel über Big Wave Surfen in Nazare, Portugal.
Ein `must-read`für alle Unternehmer, Vertriebs- und Marketingmanager in der Software Industrie.

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MarkusG

Valuable insights, practical examples ... if you are a tech CEO I recommend: read it.

Reviewed in Germany on March 8, 2020

Verified Purchase

Reading this book gave me valuable insights to take my own software business to the next level. As such, I recommend it to other tech CEOs and business software professionals.
The 10 important traits proved very useful and made me focus on the business ingredients that are essential to growing my business. I'm 100% convinced, the customer first attitude will lead organizations to remarkable success and sustainable growth.
The practical examples have been an impulse to me to reflect on our own business processes, re-think them and to adopt changes to make the remarkable.

Patrick Knapp

Great Book

Reviewed in Germany on June 12, 2020

Verified Purchase

When you want to create values for your customer, you should read this book!

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