Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Remember Those Great Volkswagen Ads?
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
From the Author
My love of the Volkswagen campaign is easily explained but why is it so popular with everyone else? David, John ODriscoll and I, first produced "Remember those great Volkswagen ads?" almost twenty years ago. Hardly a week has gone by without one of us receiving a request for a copy of it.
The creative revolution of the late fifties and early sixties produced many outstanding individual ads, even sets of ads, but this really was its first campaign, pre-dating Avis by three years or more.
The Art direction was unlike anything that had come before. It had a Bauhaus cleanliness about it. The square sharp Futura typeface was a perfect choice, it had the no-nonsense air of precision engineering. The simple, almost stark page layout visually undermined the pretentiousness of rival car ads. In Detroit size did matter, their cars already lengthy bodies were further elongated in fanciful air brushed illustrations that had a ritzy residence or besotted blonde thrown in for good measure.
The copy also represented a radical change. Humanity replaced pomposity. The headlines would frequently ask a question rather than make a claim. They were witty and disarmingly honest. The copy agreed the Beetle was no oil painting, but boy, did it work. This artful admission of a disadvantage made the cars advantages all the more believable. The ads were also an object lesson in single-mindedness. They set out to dramatise one truth about the product at a time, rather than parade an unwieldy list of them.
Perhaps the most impressive thing about Volkswagen is the fact that it is one of those rarest of advertising campaigns that actually becomes part of the appeal of the product itself. The Economist posters are another, more recent example. Ironically, Mr Abbott had a hand in that one too. --Alfredo Marcantonio --This text refers to an out of print or unavailable edition of this title.
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
So for lovers of GREAT press ads AND Volkswagens - this book is a "must have".