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Rengen: The Rise of the Cultural Consumer - and What It Means to Your Business Hardcover – June 28, 2007
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About the Author
Patricia Martin (Chicgo. IL) is president of LitLamp Communications Group and one of the nation's formost authorities on the rising marketplace created by the convergence of art, entertainment, education, and business. Her clients include Discovery Channel, BankNorth, Unisys, MCI, Sun Microsystems, the Art Institute of Chicago, and the New York Philharmonic. In 1994, she partnered with the Microsoft Corporation to build the blueprint for what is now the Gates Library Foundation.
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Having just seen the film Lucy, Martin’s observations on cultural change fired a few neurons. The film’s statement that people reproduce in safe surroundings and strive for self-reliance in dangerous settings provided a context for musing on how the human race might evolve, given the chance. (Are we racing toward transformation, transcendence or extinction?) Martin embraces the hope that the digital highway will speed us to new heights of collaboration and creativity Two years of research on trends that don’t always get reported give her words weight.
If you are striving to understand the world your children are wired for, this is a good book to add to your library.
For this book to be exceptional for me the author could have spent more time focused on the details of her research and less time trying to craft witty prose.
I believe that the information in this book would have been an exceptional long article or two part expose. I do recommend the book however as there are a few great insights that marketers may find useful.
And, I'm thrilled to know that the ren gen is evolving, our culture and society needs it. I hope the author will write more detailed info on the future.