Top positive review
Wonderful Discussion of True Customer-Focused Business Model
on April 26, 2010
This is an excellent book that lays out the often difficult steps that are required of businesses that want to embark on the journey to being customer-focused. Prof. Gulati makes it clear that significant work is needed to both identify the needs of customers and, more importantly, aligning the entire enterprise with the customers' needs. This is probably one of the best books that I have read on this subject.