Reporters Are Looking for YOU!: Get the Publicity You Need to Build Your Business Paperback – February 9, 2012
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"I love your tips! Some of them I already know and practice, so they're great confirmations. Some I've forgotten, so they're great reminders. And some I had never thought of, so they're really helpful. All in all, excellent content and value".
Author "42 Rules for a Web Presence That Wins"
From the Author
- ISBN-10 : 1466345004
- Item Weight : 4.8 ounces
- Paperback : 90 pages
- ISBN-13 : 978-1466345003
- Publisher : CreateSpace Independent Publishing Platform (February 9, 2012)
- Dimensions : 6 x 0.21 x 9 inches
- Language: : English
- Customer Reviews:
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Here is another one; "Cancer It's a Good Thing I Got It!" Google that one and just look at the results Dan Janal's ideas have created for me. Hey we are not done yet. That is the benefit of implementing just a few of the ideas you will find in his book. We will be implementing even more in the next few months.
Content from the news media gets a much higher listing on the search engines. The news media are looking for new content each and every day. You can become the go to expert in your field when you follow Dan's advice.
Reporters are looking for YOU! - Will pay back on your investment so many times... well it is just silly. But please understand, you have to take the time and energy to implement the tips that you choose out of this book. It won't happen on its own; you have to follow his advice. If you do you will be amazed at your results. I know I am.
Cancer - It's a Good Thing I Got It !: The Life Story of a Very Lucky Man
If you want to become the go to guy or gal in your field, this book might be the answer for you. Lots of advice on how to handle reporter requests for quotes.
Here's one spoiler - "Tell them exactly what you want them to say." Do it by email, phone, whatever method it takes. Just remember, reporters are busy people, normally they will print the quote the way you gave it to them, so make sure you tell them the way you want it quoted.
Here's another tip. Don't over think it. The first request I had for an interview in a national magazine, I spent an hour and a half answering three questions the author sent me. Janal suggests spending ten minutes tops. The journalist is a busy person. So are you. Answer the questions most important to getting your message out there, and then stop. That way you get quoted the way you want.
Also has some good info on working ProfNet. I wish there had been more on this, including some info on their rates.
Anyway, there's a lot of info here that can help you develop your platform as the expert you want to be.
Good return on my investment for the hour it took to read this book.
Lisa Earle McLeod