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Repositioning Asia: From Bubble to Sustainable Economy Hardcover – August 16, 2000

5.0 out of 5 stars 2 customer reviews

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Editorial Reviews

From the Inside Flap

Repositioning Asia from Bubble to Sustainable Economy Repositioning Asia: From Bubble to Sustainable Economy brings together two leading strategists with a unique vision for the future of Asia. Drawing on their extensive experience of marketing strategy, Philip Kotler and Hermawan Kartajaya outline a blueprint for the sustained success of the region. From national to corporate level, Repositioning Asia provides guidelines for sustainable growth in an increasingly turbulent global environment. Filled with fascinating case studies and thought-provoking business models, Repositioning Asia is a vital book for the region as it confronts the exciting challenges of the New Economy. This important book will provide inspiration for policy makers and executives seeking to lay the foundations of a new Asia. "The timing of this book is both auspicious and brave. It writes of history in the making and, simultaneously, attempts to influence the outcome. For all the people of Asia, and many of us elsewhere, the book offers hope for the future. It is a 'must-read' for policy makers, executives, and other decision makers for its penetrating analysis of the important Asian economies and how their incipient recovery can be sustained." Dr. Johny K. Johansson McDonough School of Business Georgetown University

From the Back Cover

Repositioning Asia From Bubble to Sustainable Economy "Hermawan Kartajaya is to Asian Marketing what Philip Kotler is to Global Marketing. The authors have combined their expertise and insight to write a book that cuts through the confusion and misinformation about Asia to provide an invaluable guide to local and global companies who want to succeed in this key world region. If you can read only two books about Asia, read this book twice." Professor Warren J. Keegan Director, Institute for Global Business Strategy Pace University "I highly recommend Repositioning Asia. It is an engaging, lucid and important contribution to the understanding of the transformation of Asia's economies and enterprises. The authors' prescriptions will gain even greater significance in the emerging global cyber-era." Howard V. Perlmutter Emeritus Professor of Social Architecture and Management The Wharton School, University of Pennsylvania "Repositioning Asia is a welcome contribution. Drawing on a wealth of research, it effectively combines strategic marketing expertise with local market knowledge.. For Asian companies and MNCs alike, it highlights winning formulas to underpin sustainability in the future." Dr. Laurie Wood Chairman, The Chartered Institute of Marketing "New Asia will be very different from the New America. Here lies the real value of this book: it offers a real world view of the local dynamics at work to build the New Asia. The insights offered by the authors should allow you to become a partner in the recovery of Asia." Jesper Koll Chief Economist, Merrill Lynch (Japan) "A deep analysis of Asia's diversified markets from a unique perspetive. This book is a blueprint for Asia 2000 and beyond." Dr. Michio Torii Honorary Advisor, Asia-Pacific Marketing Federation Founder, Suntory Group of Japan

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Product Details

  • Hardcover: 250 pages
  • Publisher: Wiley; 1 edition (August 16, 2000)
  • Language: English
  • ISBN-10: 0471846651
  • ISBN-13: 978-0471846659
  • Product Dimensions: 6.3 x 1 x 9.4 inches
  • Shipping Weight: 1.3 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #6,219,051 in Books (See Top 100 in Books)

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Top Customer Reviews

By T SANTOSO on November 11, 2000
Format: Hardcover
This book will give you the right perspective about ASIA and what really happen during the crisis (Mid-97-99), which at one point devaluate the currency to 600% (imagine hard currency's value melt down to less than 17% of its former value).
Highly illustrated with ASIAN company's case studies. This book is divided into : Background (understanding the Asia Crisis), Transforming the Nations, and Revitalizing the Companies. A series of -prescriptions- to the crisis for any companies operating in the region.
Kotler needs no introduction. Hermawan Kertajaya is the highest paid strategy and marketing speaker in Indonesia, His ability to explain difficult concepts to churn able materials is a gem. He has written many books in Indonesia, and he has a massive -raving fans- ( for i am one).
For the companies who has the slightest interest in Asia, this book is not to be missed.
I believe CHAPTER 6 (page 163-200), A winning Business Strategy Model, THE SUSTAINABLE MARKETING ENTERPRISE MODEL is one of the FINEST MODEL for COMPANIES to follow. For anyone interested in MANAGEMENT at all, this is reason enough to read the book.
For anybody interested in MARKETING, THE 9 CORE ELEMENTS (p.180 to p.186) alone worth the price of the books, THIS IS A REAL GEM!!! It divide Strategy (Segmentation, Targeting, Positioning) to win the Mind Share, and Tactic (Differentiation, Marketing Mix, and Selling) to win Market Share, and VALUE ( Brand, Service and Process) to win Heart Share. This is NOT ONLY for ASIAN COMPANIES, but work universally for any companies. The idea is so simple yet so correct and powerful.
If i m forced to make a critic, the book is written a bit too-dry-for-my-taste style, too academic, so to speak, but that does not lessen the value in the slightest. Get a copy.
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Format: Hardcover
Repositioning Asia - From Bubble to Sustainable Economy
Know the right elements and trigger self-renewal. Integrate these critical factors and your organization will continue to win the heart, mind and value share of the customer. This is the central thrust of this book from these leading marketing gurus' - information hard learnt from the Asian economic crisis.
This text makes a systematic analysis of firstly the process through which organizations develop from new enterprises to solid performers, through to the need for renewal. It outlines the ways in which organizations must trigger their own crisis for renewal before the changing environment does it for them. Following this are the tools to attain and become a sustainable marketing enterprise.
From the initial environmental Outlook, through to the Business Architecture that needs to be built, to the Scorecard for ensuring success, a framework that incorporates planning, cultural and system design is developed. It is a framework to win the heart, mind, and value share of all customers. The external customer, the internal customer (employee) and the investing customer (the shareholder) are all recognized in this comprehensive strategic framework.
This book takes a strategic view of the myriad of factors required for organizations to survive and thrive in today's fast-paced global environment. No longer can organizations fail in their strategic planning, the Asian crisis has shown us all the weakness of a purely piecemeal tactical approach. Organizations must take a holistic approach, an integrative strategic approach, to developing a sustainable advantage. This book is a key text in my own strategic planning, integrating the works of many top authors and consultants into a comprehensive framework for business success.
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