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Repped: 30 Days to a Better Online Reputation Paperback – January 22, 2014
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Top Customer Reviews
"Repped: 30 Days to a Better Online Reputation" takes many of the concepts taught in Andy's earlier work, combines it with a lot of newer information and puts it all together into a step-by-step set of instructions that will help anyone wanting to improve their own or their business' online reputation. It takes readers through an A-Z process of:
* Understanding what an online reputation is
* How online reputation can affect individuals and businesses
* How to evaluate online reputation
* Steps to take to improve online reputation (if it's bad) or to solidify it (if it's good)
* How to weather an online reputation crisis.
This is a great guide for individuals or those who run small or medium-sized businesses. For those who are already ORM practitioners, "Repped" has a lot of great tips and ideas that will help you do your job better.
Andy Beal’s book is an incredible, 30-day action plan that can help you build a better online reputation for yourself, your business, brand and/or organization. Every page seems to have practical advice that keeps me jumping back and forth between the book and my computer to put the principles into practice. This book covers everything from “what is online reputation management” to “finding your centers of influence” to “earning trusted reviews” and even “cleaning up the Google mess.” And that’s just the tip of the iceberg.
Andy does an excellent job of explaining the best ways to create and maintain a good business (and personal) reputation. From information on building a good reputation, to researching your current online reputation, to damage control if necessary, to righting the wrong! Easy to read and digest, but long on useful advice, this handy guide is filled with extremely useful information and insights that cover virtually all aspects of online reputation.
I highly recommend this to anyone in business or who is marketing themselves in any way, especially social media.
The parts I found most valuable were:
* "Why I'm Anti Pronoun" in the "Keeping the Search Engine Spiders Happy" chapter as a technique to help improve your search engine listings by making one small change in how you talk about yourself online.
* His example in the Tools section of the "Create Amazing Content" chapter gave me several ideas of easy-to-make tools/web pages online both to improve my reputation as well as my marketing efforts.
* The "Better Press Relations" chapter is one of the most concise and practical pieces I've ever seen written on how to get started and maintain your public relations efforts online. It often seem nebulous and complicated, but Andy makes it very easy to understand and implement in a very powerful way.
* "Identifying Your Detractors" was incredibly eye opening for me in seeing the seven types of people who can negatively affect your brand, their interests, and why and how they hold power.
And, finally, the step-by-step, practical advice on what to do in those various worst case scenarios are so clearly outlined in "The First Steps When Your Reputation is Under Attack," "When You Mess Up, Fess Up," and "A Reputation Attack Without Merit" that it's worth thousands of times more than the cost of the book. Even if you end up hiring someone, internally or as a consultant, to improve your reputation, you need to know this stuff.Read more ›
Most Recent Customer Reviews
Andy does an awesome job describing how to build and manage your online reputation.... Really a great book.... Everyone should read it!Published 15 months ago by Jeffrey Saville
Great read. I would suggest every business owner read this book.Published 19 months ago by Malcom Chakery
If you are alive, you need to read Repped. Seriously. You don't have to be a marketer, a business owner, or even an employee to benefit from this book. Read morePublished on April 9, 2014 by Jenny Halasz
Andy Beal’s new book Repped is a practical, easy-to-understand guide on how to build a better online reputation in thirty days. Read morePublished on April 9, 2014 by cksyme
As a small business owner, I found this book to be very helpful and easy to read. The author turns a potentially overwhelming subject into a manageable process. Read morePublished on April 7, 2014 by JPJones
While the author says in the book that a natural review profile should have some 4's, some 3's, some 2's and the odd 1, I'm afraid I couldn't do that and have to rate this book a... Read morePublished on February 21, 2014 by Simon Heseltine
I just finished Andy Beal's quick book, Repped, reading the Kindle version. In a very short amount of time, Andy goes through all managing reputation through search, through social... Read morePublished on February 18, 2014 by Amanda S