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Repped: 30 Days to a Better Online Reputation Paperback – January 22, 2014

4.9 out of 5 stars 15 customer reviews

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Editorial Reviews

About the Author

Andy Beal is the world’s leading authority on online reputation management. Andy has spoken at dozens of conferences around the world, including the USA, Canada, England, Australia and New Zealand. A trusted source for reputation management advice, Andy has appeared on major TV networks, public radio, and is often quoted in print publications such as USA Today, Inc. Magazine, and The New York Times. His first book, Radically Transparent: Monitoring and Managing Reputations Online was the first complete guide to online reputation management.
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Product Details

  • Paperback: 194 pages
  • Publisher: CreateSpace Independent Publishing Platform; 1 edition (January 22, 2014)
  • Language: English
  • ISBN-10: 1493698060
  • ISBN-13: 978-1493698066
  • Product Dimensions: 5.5 x 0.4 x 8.5 inches
  • Shipping Weight: 11 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #1,165,678 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Kindle Edition Verified Purchase
I consider Andy Beal to be the "Godfather" of online reputation management (ORM). His talk at Search Engine Strategies in 2006 was what really got me interested in the subject. The book he co-authored with Dr. Judy Strass, "Radically Transparent: Monitoring and Managing Reputations Online" is one I consider to be *the* textbook for those who want to get started in the practice of ORM. When I saw Andy had a new book out, I definitely wanted to check it out.

"Repped: 30 Days to a Better Online Reputation" takes many of the concepts taught in Andy's earlier work, combines it with a lot of newer information and puts it all together into a step-by-step set of instructions that will help anyone wanting to improve their own or their business' online reputation. It takes readers through an A-Z process of:

* Understanding what an online reputation is
* How online reputation can affect individuals and businesses
* How to evaluate online reputation
* Steps to take to improve online reputation (if it's bad) or to solidify it (if it's good)
* How to weather an online reputation crisis.

This is a great guide for individuals or those who run small or medium-sized businesses. For those who are already ORM practitioners, "Repped" has a lot of great tips and ideas that will help you do your job better.
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Format: Paperback
Let me just tell you this: this book will set you up for life. Go google your name. What happens? Do you like what you see? Do online searches represent the authentic you? It’s important to your career and can affect both your professional and personal life. A solid online reputation will serve you everyday of your life.

Andy Beal’s book is an incredible, 30-day action plan that can help you build a better online reputation for yourself, your business, brand and/or organization. Every page seems to have practical advice that keeps me jumping back and forth between the book and my computer to put the principles into practice. This book covers everything from “what is online reputation management” to “finding your centers of influence” to “earning trusted reviews” and even “cleaning up the Google mess.” And that’s just the tip of the iceberg.
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Format: Kindle Edition Verified Purchase
Reputation management has become an essential aspect of doing business these days. One of my favorite lines from "Repped" is 'you only have one reputation.' It's surprisingly easy to ruin a company's reputation...and in some cases almost impossible to turn that around. And it usually happens in the blink of an eye - especially if you're not looking out for it.

Andy does an excellent job of explaining the best ways to create and maintain a good business (and personal) reputation. From information on building a good reputation, to researching your current online reputation, to damage control if necessary, to righting the wrong! Easy to read and digest, but long on useful advice, this handy guide is filled with extremely useful information and insights that cover virtually all aspects of online reputation.

I highly recommend this to anyone in business or who is marketing themselves in any way, especially social media.
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Format: Paperback
This is the day and age where we as a society post everything, but should we? There may be things you are posting now in high school or college that might come back to haunt you when looking for a job later in life, or when you are starting your career. This book goes into great detail as to why this is all important and why you need to take control of your reputation online NOW. If you are in need of help with Online Reputation Management, or even just trying to learn more, this book was written for you. Hands down one of the best resources on taking control of your reputation online that I have ever read. I highly recommend this book!
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Format: Paperback Verified Purchase
I have been teaching and consulting in Social Media for small business owners and sales professionals for over 7 years and I highly recommend this book. This is for all professionals that realize that your reputation online is as important as your reputation offline. This is for people that understand that if they can not find you online they are going to trust you less. The idea of intentional transparency that also supports you in being a better person as well as enhancing your business and career. This book is grounded in the reality of the years of Andy working directly with individuals, small businesses and large companies as well as clearly doing his best to walk his own talk. This is not a series of cheap tricks that are not sustainable but something you can integrate as part of your life for all ages. I do my best to use it fully, teach it and advise on it. Thanks Andy for writing it.
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Format: Paperback
This book does exactly what Andy set out to do with it: He walks you through exactly how to think about, and exactly what to do, in order to both improve your existing online reputation, as well as manage it day to day, including in crises.

The parts I found most valuable were:
* "Why I'm Anti Pronoun" in the "Keeping the Search Engine Spiders Happy" chapter as a technique to help improve your search engine listings by making one small change in how you talk about yourself online.
* His example in the Tools section of the "Create Amazing Content" chapter gave me several ideas of easy-to-make tools/web pages online both to improve my reputation as well as my marketing efforts.
* The "Better Press Relations" chapter is one of the most concise and practical pieces I've ever seen written on how to get started and maintain your public relations efforts online. It often seem nebulous and complicated, but Andy makes it very easy to understand and implement in a very powerful way.
* "Identifying Your Detractors" was incredibly eye opening for me in seeing the seven types of people who can negatively affect your brand, their interests, and why and how they hold power.

And, finally, the step-by-step, practical advice on what to do in those various worst case scenarios are so clearly outlined in "The First Steps When Your Reputation is Under Attack," "When You Mess Up, Fess Up," and "A Reputation Attack Without Merit" that it's worth thousands of times more than the cost of the book. Even if you end up hiring someone, internally or as a consultant, to improve your reputation, you need to know this stuff.
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