- MP3 CD
- Publisher: Brilliance Audio; Unabridged edition (January 20, 2015)
- Language: English
- ISBN-10: 1491585749
- ISBN-13: 978-1491585740
- Product Dimensions: 6.5 x 0.6 x 5.5 inches
- Shipping Weight: 2.4 ounces (View shipping rates and policies)
- Average Customer Review: 22 customer reviews
- Amazon Best Sellers Rank: #4,479,784 in Books (See Top 100 in Books)
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The Reputation Economy: How to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset MP3 CD – Audiobook, MP3 Audio, Unabridged
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About the Author
Michael Fertik is the CEO and founder of Reputation.com, the world leader in digital reputation and privacy management. Frequently recognized as the chief global champion of data privacy and reputation, he is a World Economic Forum Technology Pioneer, a member of the WEF’s Global Agenda Council on the Future of the Internet, a lecturer at Harvard Law School, and the inventor of multiple patents in the field of Internet technologies. A graduate of Harvard College and Harvard Law School, Michael lives in Palo Alto, California.
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The Reputation Economy is mostly a hands-on book geared toward helping the reader maximize their online reputation. Because you can't possibly imagine what the proprietary algorithms will and won't account for - though this book gives you the means to hazard a basic guess - you should probably find this more chilling than these two matter-of-fact fellows seem to.
Outside of college statistics classes and think tanks, people's abilities to use and interpret statistics falls dramatically. Consider discussions on political and sports programs. To name a non-controversial example: a baseball pitcher's won-loss record is part of the discussion about the effectiveness of the player even though a far better measure of his effectiveness is WHIP. If a pitcher doesn't get any run support from his team, he won't win the game. He has less control over whether he gets the win as opposed to whether he walks or strikes out an opposing batter. Win-loss records should barely rate a mention in a discussion about pitching but that isn't the case.
This new world of reputation scoring is a disaster waiting to happen. Humans' propensity for drawing incorrect or dubious conclusions from data in different forms has been responsible for every negative “ism” out there from racism, sexism or what have you. This tome tackles a whole new “ism” that doesn't yet have a name. Fertik spends much of the book explaining how the decline in the cost of computer data storage has made this scoring possible. Well and good but now we need to reflect on this topic. At minimum, the approach should be like a credit report. As you have a right to review your credit report once a year, you should have a right to review any reputation score. Too many people have been burned by inaccurate data on their FICO and its inevitable this pattern will be repeated with any kind of reputation scoring.
Good book indicative of where we are as a society on this issue but way too short on the reflection needed to avert tragedy before it happens.
I've seen multiple books describing the impact of a digital footprint, but what sets "Reputation Economy" apart are comprehensive and global outlook on the way online personalized data is used, insightful examples of the influence these changes can have on one's professional and personal life, security and legal holes in handling sensitive data. It very well describes the trends that most organizations are only starting to embrace now. The impact, the scale, and the reach of new technologies and trends creating the reputation economy are remarkable.
The reputation economy creates both winners and losers, and unless you embrace and are proactive about your digital footprint, it can work either for or against you.
In the book readers will find specific recommendations on how to become a discoverable and recognizable professional and have the reputation economy and machine algorithms work in your favor. It is a must read for anyone seeking to advance their career or improve their business strategies.
I often depend on others leaving honest reviews when I need to order a new item and wouldn’t want to be misled, so strive for the same in leaving a review. Did you find this review helpful?