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Online Reputation Management For Dummies Paperback – October 9, 2012

4.6 out of 5 stars 19 customer reviews

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Editorial Reviews

About the Author

Lori Randall Stradtman (Watkinsville, GA) specializes in creating social media campaigns for brands. Lori was a keynote speaker at Blogworld NYC May 2011, and she is a regular contributor to Social Media Examiner, BlogWorld, and Smart Brief. She regularly contributes as a guest lecturer at The University of Georgia in for both Public Relations and Master of Internet Technology. Lori holds professional associations with the PRSA and IABC and is in high demand for keynote speaking engagements.
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Product Details

  • Paperback: 384 pages
  • Publisher: For Dummies; 1 edition (October 9, 2012)
  • Language: English
  • ISBN-10: 1118338596
  • ISBN-13: 978-1118338599
  • Product Dimensions: 7.4 x 0.8 x 9.3 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #1,107,147 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Kindle Edition
There is so much information in this book about managing your reputation, and how corporations, politicians, and small business can use the tools online to monitor and correct their reputation. We all need to be meticulous and understand that there are people saying stuff about us. Lets manage what is out there about our business. The author covers everything from hiring a virtual assistant to using online tools to see what others are saying about you. This book cover information about websites, Facebook, Twitter, Pinterest and the list goes on and on. I'll have this in my library for a while
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Format: Paperback
I am just starting out with my own brand. I know that social media and online marketing is important but beyond getting my website up and Facebooking to my friends, I've had no idea where to go next. It's highly competitive out there and extremely confusing. I've found it overwhelming to sift through all of the information I have found online.

I had a friend introduce me to Online Reputation Management For Dummies. I knew I qualified for the book. The real question was could it help me? I received my copy a couple of weeks ago and haven't had a chance to read it cover to cover. I have started it and found it so helpful that I have to put it down, before I finish whatever chapter I am on. I am that eager to begin implementing the concepts from the book.

What I didn't expect; it has become a workbook for me. Like a good friend holding my hand saying "ok this is what it is like out there and here is what you can do". The knowledge and concepts are organized and presented in such a way it is easy to understand and follow. I've not finished the book and have reaped tremendous benefits and education. I would definitely recommend this book.
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Format: Paperback
It is hard to believe this book is just coming out now, when the blogosphere and facebook craze has been in full effect forever now, and businesses are stuck in the mud without some sort of effective internet presence. I have been waiting for this book to come out for a while now. She breaks down how to manage yourself online very clearly, and if you follow these guidelines and tips it is easy to see how they work--I had been doing some things on my facebook page that were hindering my business growth and didn't even realize it-reading this makes it seem obvious. If you have have a blog or webpage, it will show you how to reach a wider audience, and quickly. There is a science to everything, and this is the book for the science of social networking and managing your business and reputation online. This should be standard reading for anyone putting themselves out there online, for anyone in business school...and maybe even anyone with a facebook page.
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Format: Kindle Edition
Anyone serious about their online identity or online reputation management, take note! Author Lori Randall Stradtman has given you exactly what you need in "Online Reputation Management for Dummies." The more I study this book, the more I'm amazed over how clearly she shows me how to [easily] manage a wide scope of Internet issues I'd always avoided lest I boggle my brain or burn far too many online hours--including guarding against personal and social media identity theft, online crisis management, and laying stake to your brand online...plus resources and tools for monitoring your social influence. I now see my mistake! Buying this book was a savvy investment because ALL my online projects can benefit from learning and practicing the skills it imparts (plus embracing the author's Internet philosophy)! Entrepreneurs, authors, lifestyle coaches...anyone who cares about their online name and presence should definitely consider benefiting from Lori Stradtman's considerable expertise.
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Format: Paperback
This is a very well-written, easy-to-read presentation of detailed and profound information for anyone who has any presence in the digital world. Before reading this book, I would have told you I was just a casual user of social media and email. Now, I realize that I am my own brand, whether I like it or not, and that it is not only my responsibility to monitor what information may be known/shared/spread about me online, but I have the unique opportunity to apply some savvy to ensure that how I'm represented online matches and agrees with who I am in real life. I also learned valuable tips for how to be proactive to protect my identity and personal information. That said, information shared in this book was clearly well-researched and provides a cautionary tale for the younger generation who, having come of age using this technology, still lacks the maturity to realize the far-reaching impact of their online presence/antics. Wisdom must still be applied to knowledge in order to properly use tools, especially technology! Consider this a "must-have handbook" and get one into the hands of every teenager you know!
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Format: Kindle Edition Verified Purchase
I bought two copies of this book - one for me and one for a friend who is active in social media. Facebook, Twitter, and all the others used to be just fun, then they became important to us professionally, and now that we are "hooked," they are potentially damaging, too. As Lori says, your identity is being bought and sold, and it can be damaged, tarnished, or even hijacked. I have no intention of giving up being online. It's integral to my professional life and my social life. So I'm using this book as a guideline for how to protect my reputation and my personal information. It's easy to read and provides complete instructions. Oh, and there are some really good stories, too.
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