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Daniel Diermeier

Reputation Rules: Strategies for Building Your Company s Most Valuable Asset Hardcover – Audiobook, May 12, 2011

by Daniel Diermeier (Author)

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Leverage your company’s most important asset!

In our lightning-fast digital age, a company can face humiliation and possibly even ruin within seconds of a negative tweet or blog post. Over the last year companies such as BP, Goldman Sachs, and Toyota have experienced serious blows to their images that could have had reduced impact if their leaders had implemented reputation management into their business strategy and culture.

There is no one in either the corporate or academic sphere with greater expertise in the area of corporate reputation than Dr. Daniel Diermeier. An award-winning professor at the Kellogg School of Management, Northwestern University, Dr. Diermeier has blazed a path in understanding the significance of reputation management and demonstrating how a company can create a program so powerful that it can help turn a potential public disgrace into a public image success story.

Reputation Rules is a landmark work bringing to light Dr. Diermeier’s groundbreaking insights in this critical area. He offers the frameworks, strategies, and processes for changing your company’s focus as quickly as the world is changing around you. He touches on all of the reputational issues that need to be managed from a strategic level, describing how to:

Overcome direct challenges from influential activist and political forces
Manage corporate scandals, including executive compensation
Use external, seemingly unrelated events to boost reputation
Build a reputation management process into everyday operations

In addition, Dr. Diermeier provides case studies of Shell’s confrontation with Greenpeace, Mercedes’s recovery from the Moose crisis, AIG’s executive bonus fallout, Wal-Mart’s reputation-building response to Hurricane Katrina, and numerous other scenarios illustrating what works and what doesn’t when it comes to reputation management.

Brimming with keen insights and lucid examples, Reputation Rules is a guidepost for your organization’s future―and a salve for crisis management.

Print length

320 pages
Language

English
Publisher

McGraw-Hill Education
Publication date

May 12, 2011
Dimensions

6.4 x 0.97 x 9.3 inches
ISBN-10

0071763740
ISBN-13

978-0071763745
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Editorial Reviews

From the Publisher

Daniel Diermeier , Ph.D., is the IBM Professor of Regulation and Competitive Practice and director of the Ford Motor Company Center for Global Citizenship at the Kellogg School of Management, Northwestern University. He has served as an advisor to leading companies, including Accenture, Cargill, Johnson & Johnson, Kraft, McDonald’s, and Shell. He is also a senior advisor to the FBI. In 2007, Dr. Diermeier won the Faculty Pioneer Award from the Aspen Institute, named the “Oscar of Business Schools” by the Financial Times.

About the Author

Daniel Diermeier , Ph.D., is the IBM Professor of Regulation and Competitive Practice and director of the Ford Motor Company Center for Global Citizenship at the Kellogg School of Management, Northwestern University. He has served as an advisor to leading companies, including Accenture, Cargill, Johnson & Johnson, Kraft, McDonald’s, and Shell. He is also a senior advisor to the FBI. In 2007, Dr. Diermeier won the Faculty Pioneer Award from the Aspen Institute, named the “Oscar of Business Schools” by the Financial Times.

Product details

Publisher ‏ : ‎ McGraw-Hill Education; 1st edition (May 12, 2011)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 320 pages
ISBN-10 ‏ : ‎ 0071763740
ISBN-13 ‏ : ‎ 978-0071763745
Item Weight ‏ : ‎ 1.32 pounds
Dimensions ‏ : ‎ 6.4 x 0.97 x 9.3 inches

Best Sellers Rank: #215,772 in Books (See Top 100 in Books)
- #154 in Public Relations (Books)
- #330 in Leadership Training
- #552 in Corporate Finance (Books)

Customer Reviews:
30 ratings

Customer reviews

5 star		62%
4 star		23%
3 star		9%
2 star 0% (0%)		0%
1 star		5%

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Top reviews from the United States

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William Moreau

Practical Applications of Maintaining and Earning Trust

Reviewed in the United States on September 4, 2011

Verified Purchase

While the case studies do typically come from large corporations the message is readily adaptable to small companies or the individual. Professor Diermeier is a leading authority on reputation management, and this work captures the important components of building and maintaining trust. The key components of trust are identified as well as clear examples of why these factors are important. Each chapter has a concise summarized list of the authors key points for the specific topic. For example "Most reputational challenges do not occur because of some external event, but rather are the consequences of an earlier business decision." This clearly stated concept not only applies to business, it can be easily extrapolated into personal level decision making resulting in reputational challenges. This reviewer found the book to be insightful and entertaining.

One person found this helpful

Helpful

Hans-Juergen Wilke

Make your business more successful - and yourself !

Reviewed in the United States on May 11, 2013

Verified Purchase

Easy truth, what you sell is not what you sell. You sell a concept, a perception, a set of ideas. You sell the concept of what is YOU ... your business, your product, your service.

Why struggle and push, what can flow easily if the world can see and feel what you are standing for. Daniel Diermeier comes directly to the point and teaches what is law of nature: water flows down hill. Why continue fighting? Great book for business and private life

For me a 28 out of 28. Enjoy it!

One person found this helpful

Helpful

Hunter K

and I had many great takeaways.

Reviewed in the United States on January 6, 2018

Verified Purchase

An extremely valuable book that all business professionals should read, especially those who own their own business. Key insights into crisis management are presented, and I had many great takeaways.

Helpful

Michael

You could probably find a review online that summarizes the necessary content and saves you lots of time.

Reviewed in the United States on December 12, 2016

Verified Purchase

Super repetitive book. Lots of wasted pages. Just read the summaries at the end of every chapter.

One person found this helpful

Helpful

Christopher Glines

The book is awesome.

Reviewed in the United States on April 17, 2014

Verified Purchase

It is very easy to read. It is a fun book to read as well. It is very easy to find.

Helpful

Amazon Customer

Good book with lots of examples

Reviewed in the United States on October 20, 2013

Verified Purchase

I was required to use this book for a MBA class and it was worth the read. There are a variety of good examples that follow the structure of the book and illustrate each concept.

Reviewed in the United States on August 10, 2014

Verified Purchase

Excellent and thought provoking.

Reviewed in the United States on February 27, 2014

Verified Purchase

the book contains what I was looking in a book about reputation. others are incomplete or complicated.
is simple and very practical.

Helpful

Top reviews from other countries

John Hopkins

Valuable Light Thrown upon Uncommon Considerations

Reviewed in the United Kingdom on October 26, 2011

Verified Purchase

Certainly, this is an interesting exposition of important considerations for a corporate body (or, indeed, for an individual) when reputation can be put at much hazard with sometimes important consequences.
As the Author notes, these considerations are usually neglected until the damage has been done and corrective action has become very difficult, even when possible.
I purchased and read the book with a particular recent case in mind, respecting a voluntary concern, and was glad to see a structured discussion of these aspects. This may assist my actions in discussions thereon.
Recommended.
John Hopkins.

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