From the Back Cover
Through the course of five editions, Research Methods for Business Students has guided hundreds of thousands of student researchers to success in their research proposals, projects and dissertations.
So, if you're thinking ΠK
"How do I choose my topic?"
" I'm confused by all these different philosophies"
" I've got my data; what do I write first?"
ΠK then, open this book to read:
* Regular checklists and Π§Progressing your Research ProjectΠ¨ sections to give you step-by-step practical guidance on the process
* A glossary of clear definitions of over 400 research terms
* Cases and examples of student projects and academic research to show you how itΠ¦s done
* Detailed chapters on choosing your topic, reviewing the literature, understanding philosophies, research design, access and ethics, data collection and analysis, and writing and presenting
And, at www.pearsoned.co.uk/saunders, you can get online tutorials on research software, such as SPSS and NVivo. Plus, search the internet more efficiently and effectively with our Smarter Online Searching guide!
Start your project with confidence and complete it with success.
About the Author
Mark Saunders is Professor of Business Research Methods at School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of Gloucestershire.