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Research Methods for Business Students (5th Edition) 5th Edition

4.3 out of 5 stars 11 customer reviews
ISBN-13: 978-0273716860
ISBN-10: 0273716867
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Editorial Reviews

From the Back Cover

Through the course of five editions, Research Methods for Business Students has guided hundreds of thousands of student researchers to success in their research proposals, projects and dissertations.

So, if you're thinking ΠK

"How do I choose my topic?"

" I'm confused by all these different philosophies"

" I've got my data; what do I write first?"

ΠK then, open this book to read:

* Regular checklists and ЧProgressing your Research ProjectШ sections to give you step-by-step practical guidance on the process

* A glossary of clear definitions of over 400 research terms

* Cases and examples of student projects and academic research to show you how itЦs done

* Detailed chapters on choosing your topic, reviewing the literature,  understanding philosophies, research design, access and ethics, data collection and analysis, and writing and presenting

And, at www.pearsoned.co.uk/saunders, you can get online tutorials on research software, such as SPSS and NVivo. Plus, search the internet more efficiently and effectively with our Smarter Online Searching guide!

Start your project with confidence and complete it with success.

About the Author

Mark Saunders is Professor of Business Research Methods at School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of Gloucestershire.

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Product Details

  • Paperback: 656 pages
  • Publisher: Pearson; 5 edition (July 10, 2009)
  • Language: English
  • ISBN-10: 0273716867
  • ISBN-13: 978-0273716860
  • Product Dimensions: 7.7 x 1 x 10.5 inches
  • Shipping Weight: 2.7 pounds
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #103,326 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
Thanks, did receive the book. Indeed it is in good order.....
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Format: Paperback Verified Purchase
Business research is not for the faint of heart. This book provides helpful tips and is a great resource for seasoned professionals and beginners alike.
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Format: Paperback
Comprehensive, well laid-out and easy to read. Covers all the topics is reasonable depth. Provides good, real-world, examples by way of illustration.
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Format: Paperback
The book is easy to read and gives a good insight in research strategies. Very useful for dissertation at MBA and MsC.
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Format: Paperback Verified Purchase
The book is in great condition. I am currently undertaking a masters in project management programme and this book is a great guide
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By Luis F on September 9, 2010
Format: Paperback Verified Purchase
New book as stated. Regarding mail service, received book before all other books ordered through amazon. Impressed/Recommend
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