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The Responsible Company: What We've Learned From Patagonia's First 40 Years Paperback – Deckle Edge, May 25, 2012
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“If you have any doubt at all that doing right by the natural world is good for the bottom line, please, stop right now, wherever you are, find a seat, put the smartphone on mute, and read this freaking book. Yvon and Vincent aren’t here to bum you out about a planet turning to desert, or to shame you into anything. They affirm that the ingenuity and hard work required to clean up our offices and industries will be the most rewarding (and profitable) work we do.”--Brad Wieners, Executive Editor, Bloomberg BusinessWeek
From the Back Cover
Patagonia, Inc. is a Ventura, California-based outdoor clothing company, founded in 1973 by Yvon Chouinard, with current annual sales of over $500 million. Its reason for being: build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
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Patagonia is teaching us how to run a business and be profitable while staying truth to our core values and commitment to save the world.
Similar to what Atul Gawande did with his The Checklist Manifesto: How to Get Things Right Patagonia gives us actual steps to move onward leading a green change in both, our companies and personal lives.
This is how a company should be lead.
The book inspires and its an eye opener.
Its an absolutely must.
to run their businesses today and into the future.
He shows us how Patagonia creates innovative products, does minimal or no harm
to the environment, creates meaningful jobs, earns the trust of its workers and the
community, and builds a strong bottom line.
It is simple, makes sense, and is being adopted by big companies who recognize