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The Responsible Company: What We've Learned From Patagonia's First 40 Years Paperback – Deckle Edge, May 25, 2012
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“If you have any doubt at all that doing right by the natural world is good for the bottom line, please, stop right now, wherever you are, find a seat, put the smartphone on mute, and read this freaking book. Yvon and Vincent aren’t here to bum you out about a planet turning to desert, or to shame you into anything. They affirm that the ingenuity and hard work required to clean up our offices and industries will be the most rewarding (and profitable) work we do.”--Brad Wieners, Executive Editor, Bloomberg BusinessWeek
From the Back Cover
Patagonia, Inc. is a Ventura, California-based outdoor clothing company, founded in 1973 by Yvon Chouinard, with current annual sales of over $500 million. Its reason for being: build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
Top Customer Reviews
I recommend this book especially to people who do not read business books, whose inclination might be toward literary essays or novels. It's a great read and you will know so much more about the realities of the business world, and the often agonizing decisions Patagonia had to make to get to where it is now: a company trying to earn the
right to call itself responsible.
Patagonia is teaching us how to run a business and be profitable while staying truth to our core values and commitment to save the world.
Similar to what Atul Gawande did with his The Checklist Manifesto: How to Get Things Right Patagonia gives us actual steps to move onward leading a green change in both, our companies and personal lives.
This is how a company should be lead.
The book inspires and its an eye opener.
Its an absolutely must.
What if we were to step back and assess the impact our decisions make on the lives of others and our planet? Would we change our ways? After reading this book (and Surfing) I know I will. I hope you will too.
As a business owner, I feel that we can make conscious and sustainable choices that still improve our overall bottom line, and the bottom line for the planet.
I realize that when businesses win, the environment often loses. That being said, the book encourages us to take a look at all aspects of our business and create a path toward reducing impact and making your business more sustainable in steps. I think this is an important concept and allows for a thoughtful starting point for all businesses. Some choices will be strictly financial to reduce packaging and waste. Others will be need to be driven by larger goals of sustainability.
to run their businesses today and into the future.
He shows us how Patagonia creates innovative products, does minimal or no harm
to the environment, creates meaningful jobs, earns the trust of its workers and the
community, and builds a strong bottom line.
It is simple, makes sense, and is being adopted by big companies who recognize
Most Recent Customer Reviews
I really enjoyed this book! It has shaped my mind on how to be environmentally conscious and be more thoughtful into the clothes I chose to represent. Read morePublished 1 month ago by MVP (pj) 23
As I was forced to read this book for a class I had low expectations. I was very surprised on how much I learned from such a short read. Read morePublished 3 months ago
Well told story of Patagonia's evolution as a company which is now recognized as a leader in corporate responsibility. Read morePublished 8 months ago by Crystal Guthrie
Superb. The ideas in this inspiring read are fundamentally grounded and transcend business. We are what we do. Read morePublished 9 months ago by inthecorn
All business majors at my college are required to read this, and if you have never read this and are in business, I highly recommend reading it.Published 10 months ago by Jonathan J. Gervais