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The Restaurant Manager's Handbook: How to Set Up, Operate, and Manage a Financially Successful Food Service Operation Hardcover – October 4, 2019
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The multiple award-winning Restaurant Manager s Handbook is the best-selling book on running a successful food service operation. The fifth completely revised edition of this book includes cutting-edge material that you need to run your restaurant in the modern age. This new edition includes case studies from professionals that cover topics such as restaurant branding, franchising, effective layout and remodeling, cost-effective menu planning, food sourcing options, food safety and IoT technology, smart phone apps to ease scheduling and communication hassles, digital marketing, recent trends in the restaurant business, managing online feedback, and innovative ways to promote your restaurant on the web. Hundreds of fun facts are sprinkled throughout this book to ensure that even the most mundane of topics will interest and engage every reader.
The fifth edition of the Restaurant Manager s Handbook is an invaluable asset to any existing restaurant owner or manager as well as anyone considering a career in restaurant management or ownership. All existing chapters have new and updated information focusing on the progress and implementation of technology. You will find many additional tips to help restaurant owners and managers learn to handle labor and operational expenses, rework menus, earn more from better bar management, and introduce up-scale wines and even local, organic menu items for profit.
Anyone in the food service industry will rely on this book for their everyday operations. Dozens of chapters cover the entire process of a restaurant start-up and ongoing management in an easy-to-understand way, pointing out methods to increase your chances of success and showing how to avoid the many mistakes arising from being uninformed and inexperienced that can doom a restaurateur s start-up.
You will have at your fingertips profitable menu planning, sample restaurant floor plans and diagrams, successful kitchen management, equipment layout and planning, food safety, Hazardous and Critical Control Point (HACCP) information, and successful beverage management. Learn how to set up computer systems to save time and money and get brand new IRS tip-reporting requirements, accounting and bookkeeping procedures, auditing, successful budgeting and profit planning development. You will be able to generate high profile public relations and publicity, initiate low cost internal marketing ideas, and you will finally learn how to master the use of social media to increase your outreach and sales. This all-inclusive handbook will give you everything you need to learn how to set up, operate, and manage a financially successful food service operation in the modern world.
- Print length1000 pages
- LanguageEnglish
- PublisherAtlantic Publishing Group Inc.
- Publication dateOctober 4, 2019
- Dimensions8.7 x 2.1 x 11.2 inches
- ISBN-101620232634
- ISBN-13978-1620232637
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Editorial Reviews
Review
New edition of a reference for professionals and newcomers to the field, provides step by step advice. 19 Chapters, CDROM. --Reference & Research Book News, Inc. Febuary 2003
The book focuses on how to setup, operate, and manage a financially successful foodservice operation. 600 pages, leatherette cover, CDROM. --Restaurant Business Magazine, November 15, 2002
About the Author
Product details
- Publisher : Atlantic Publishing Group Inc.; Revised 5th Edition (October 4, 2019)
- Language : English
- Hardcover : 1000 pages
- ISBN-10 : 1620232634
- ISBN-13 : 978-1620232637
- Item Weight : 5.61 pounds
- Dimensions : 8.7 x 2.1 x 11.2 inches
- Best Sellers Rank: #412,881 in Books (See Top 100 in Books)
- #121 in Restaurant & Food Industry (Books)
- #429 in Hospitality, Travel & Tourism (Books)
- #3,949 in Business Management (Books)
- Customer Reviews:
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About the author

Douglas R. Brown is a best selling author and publisher of computer software and books specific to the food service industry. His extensive background and years of service in the food service industry provides the practical insight into the business so desperately needed in the highly volatile food service industry.
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Keep it on your desk for constant reference.
The many valuable forms contained in this work are available on the companion CD-ROM.
There is no other publication as comprehensive as The Restaurant Manager's Handbook.
This book TRULY IS APPROPRIATELY TITLED."
[from the book of the introduction by Douglas R. Brown]
Reviewed in the United States on December 4, 2008
Keep it on your desk for constant reference.
The many valuable forms contained in this work are available on the companion CD-ROM.
There is no other publication as comprehensive as The Restaurant Manager's Handbook.
This book TRULY IS APPROPRIATELY TITLED."
[from the book of the introduction by Douglas R. Brown]
The book not only provides in depth and thourough explanations, it allows for quick reference on any given area of the business and much of the material can be applied to ANY business, not just restaurants. Unlike many "how to" books, Mr Brown has managed to make his volume easy and pleasurable to read without being droll, stodgy or just filling extra pages with unnecessary verbiage. His ability to stay current with the changing times in the industry, as well as see and plan for the future, makes his book a valuble investment for today and the years ahead.
Mr. Browns Restaurant Managers Handbook is a must read for those just starting up and a must have for those that want to continue to survive in this ever changing world of the culinary arts.
Ordering directly from his Atlantic Publishing Group is the way to go - it arrived quickly and in perfect condition.
Thanks, Doug.
Doug Brown is a very realist business man who can relate his experiences into your successes.
Every resturant owner should have this book!
Top reviews from other countries
Outros livros que valem a pena procurar e ter são: Raise The Bar do John Taffer e The Restaurant: From Concept to Operation do John Walker.
個人の経験だけをひけらかしたサービスエッセイ本よりははるかに良いです。
内容とは関係ありませんが、とにかく大きくて重い本なので、移動中などで読み進めるには、読む部分をコピーして持ち歩かなければなりません。









