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Restaurant Success by the Numbers: A Money-Guy's Guide to Opening the Next Hot Spot Paperback – June 1, 2007
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As definitive a perfectly planned guide as ever written . . . as essential to a restaurant's success as food.
-Food Industry News
"A must-read, not only for those thinking about opening a restaurant, but for those already in the business as well. Combining his financial and analytical expertise with his clear, casual writing style, Roger shows how to balance entrepreneurial spirit with sound business judgment. If only I'd had this book before opening my own restaurant, I would have saved myself tons of time, money, and headache!"
-Mary Canales, owner, Ici Ice Cream
From the Publisher
* A one-stop guide to opening a restaurant from a successful accountant-turned-restaurateur.
* Includes real-life stories from the author's experiences opening four different restaurants, as well as from thriving restaurateurs around the country.
* Walks readers through all logistics of opening a restaurant: creating a concept, choosing a location, designing a menu, establishing an ambiance, staffing, and turning a profit.
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Years into the restaurant business and being General Manager of a group of 5 restaurants I still come back for reference.
I'd say that "by the numbers" is a bit exaggerated, the financial info contemplated in the book is not that thorough, it is more an anecdotal take on the business.
He gives you the good, bad and the ugly. He doesn't try to sway you toward opening a restaurant, nor does he advise against it. He just tells you many of the pitfalls of poor planning and poor management that could cost you tons of money in the short and long-term.
I highly recommend this book if you are even thinking of opening a restaurant of any concept!
Written by a CPA who also started a restaurant, Roger Fields gives tips on how to organize your business and how to avoid pitfalls that most startups fall into.
You know, the parts that are not glamorized nowadays on TV and in the movies. The actual business of running the restaurant.
I'm a library guy, but they did not have it at my local branch and so I ended up ordering it; it actually travels with me and I refresh as necessary. It is slowly becoming battered enough to donate to the library.
Like any book, it's not perfect. The case studies are pretty much filler - I got a lot more out of the author's personal anecdotes than I did the cases. Other than that, I love, love, love this book and highly recommend it.