Results On Internet (ROI): Secrets of Successful Business Websites Paperback – October 27, 2014
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Barry Krause, Founder & CEO, Suite, the LiveLab company
Former Chairman of Publicis
"Andrew's 18 years of experience, passion and expertise on designing, building and marketing the most important asset you have in a digital economy shows. This book reveals all you need to know if you want to succeed online. A must read!"
Jeff Bullas, blogger, author, strategist and speaker
Ranked #8 on Forbes "The World's Top 40 Social Marketing Talent"
"A must read for any marketer, business owner or student looking to know the step-by-step process for owning a successful website."
Molly Garris, VP Director, Digital Strategy
Leo Burnett and Arc Worldwide
"Andrew cares, he wants you to succeed. You can feel that throughout this book. Be ready to be helped."
"Clear, concise, and highly approachable, Return on Internet can help any business executive get more out of his or her next website."
Laurence Minsky, Associate Professor, Columbia College Chicago, and author of How to Succeed in Advertising When All You Have Is Talent Second Edition
From the Author
I've been building websites for over eighteen years. Intechnic, the Chicago-based agency that I founded in 1997, is responsible for thousands of successful websites. We are also known for pioneering a results-driven approach in web development - something we call "Results on Internet" or ROI, which also happens to be the title of this book.
Over the years, I became increasingly frustrated with industry methods used in building websites. I also realized that most business people don't understand what it takes to produce, manage and market a successful website. Through their lack of experience they directly contribute to these failures by hiring the wrong web developer, micromanaging their work or taking an insufficient leadership role on the project. Poor decisions are made, important steps are overlooked and mistakes are made along the way, all resulting in websites that underperform and will never realize their true potential.
You don't need to be a web developer to guarantee the successful outcome of your website project. You must be informed and educated. You should understand what works and what doesn't. This book was written to help you make the right choices, manage the website project correctly, and avoid costly mistakes.
Read this book, and let it guide you toward achieving your own Results on Internet.
- Item Weight : 1.41 pounds
- Paperback : 482 pages
- ISBN-10 : 1496933532
- ISBN-13 : 978-1496933539
- Publisher : AuthorHouse (October 27, 2014)
- Product Dimensions : 5.98 x 0.97 x 9.02 inches
- Language: : English
- Best Sellers Rank: #4,101,241 in Books (See Top 100 in Books)
- Customer Reviews: