- Series: For Dummies (Lifestyles Paperback)
- Paperback: 384 pages
- Publisher: For Dummies; 1st edition (June 15, 2001)
- Language: English
- ISBN-10: 076455381X
- ISBN-13: 978-0764553813
- Product Dimensions: 7.4 x 0.8 x 9.3 inches
- Shipping Weight: 9.9 ounces (View shipping rates and policies)
- Average Customer Review: 4.3 out of 5 stars See all reviews (33 customer reviews)
- Amazon Best Sellers Rank: #466,625 in Books (See Top 100 in Books)
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Retail Business Kit For Dummies (For Dummies (Lifestyles Paperback)) Paperback – June 15, 2001
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From the Back Cover
"Packed with proven strategies from our industry's best sales trainer."
Includes step-by-step instructions to take you from start-up to success story
"This must-have guide brings Rick's knowledge of the retail industry to life."
Dying to open up a retail business but scared to even start? Relax! Let retail marketing guru Rick Segel show you the way. From expert advice on branding, marketing, and merchandising your goods and services to savvy strategies for creating eye-catching displays, this essential guide will put you in business in no time at all!
all this on the CD-ROM
Sample financial reports and legal forms
Business forms that you can customize and print out
Employment forms and work schedules
Checklists for running fantastic sales and promotions
Sample coupons, store membership cards, gift certificates, and more!
Discover how to:
Pick a location and select merchandise
Write an effective business plan
Define your customer base
Write press releases and ads
Handle permits, taxes, and legal issues
Use e-retailing effectively
About the Author
Rick Segel is a nationally recognized retail expert who lectures regularly to retail industry giants like McDonald's, Shell Oil, and Dunkin' Donuts.
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Top Customer Reviews
This book is a great tool for a would-be entrepreneur thinking about starting their first retail business. It covers all the basics needed to plan, set up and manage a retail business, from writing the business plan to making the business a reality. The author makes good use of case studies which illustrate some of the retail successes and failures that he has observed. Another feature I found particularly useful are the tips on all aspects of retailing that could take years of trial and error to learn on your own. Last but not least the CD contains a wealth of useful forms and checklists.
Some areas that I would like to see developed in future editions are:
* Visual merchandising and store layout - more on principles and examples of floor plans
* Software suggestions - small business retail POS systems, planogram and merchandising design software
* Sample budgets and project plans
* Links to online sources of information - where to find designers, software, sales staff etc
To summarize, an excellent book on retail basics and if Rick Segel writes an "Advanced Retailing for Dummies" book, I will be the first customer.
I am happy to say that it has been VERY VERY VERY helpful - i think the DUMMIES in the title really means that you are a DUMMY if you do not buy this book.
Heartily recommended to all budding entrepenuers!