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Retail Truths: The Unconventional Wisdom of Retailing by [Averwater, Chip]

Retail Truths: The Unconventional Wisdom of Retailing Kindle Edition

4.3 out of 5 stars 31 customer reviews

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Length: 399 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews


"Retail Truths should become a dog-eared companion to anyone who hopes to succeed in retail. It's packed with honest, straight-up assessments of successful retailing--from selling to profits, from hiring and training to operating multiple stores. This is a book you'll be reading and adapting to your business for years."
-Music Inc Magazine

About the Author

Chip Averwater is an author, a business and management enthusiast, and retired chairman of Amro Music Stores in Memphis, one of the largest musical instrument retailers in the US.

His book Retail Truths: The Unconventional Wisdom of Retailing (March 2012) is a collection of more than 400 street-smart lessons on retailing that he gathered from his experience in business as well as from his mentors and retailer friends.

His book Great Managers Are Always Nice (April 2018) contends that there is never a reason for a manager to be less than nice and that nice always gets better results. Fictional manager Mike Mitchell demonstrates nice management in the most common and most challenging situations managers face.

Chip has been a featured speaker on management and retailing in the US, Great Britain, Germany, Australia, and China. (He is an avid traveler and sometimes agrees to speak internationally for travel expenses and the opportunity to meet the people.)

He and his wife live in Lakeland, TN, outside of Memphis. 

Learn more about Chip and his books at

Product details

  • File Size: 906 KB
  • Print Length: 399 pages
  • Page Numbers Source ISBN: 0983979073
  • Simultaneous Device Usage: Unlimited
  • Publisher: ABB Press; 1 edition (January 27, 2012)
  • Publication Date: January 27, 2012
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B0077RJCW6
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #389,886 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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April 7, 2013
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