- Hardcover: 495 pages
- Publisher: Royer's Flower Shops (March 1998)
- Language: English
- ISBN-10: 0966459806
- ISBN-13: 978-0966459807
- Product Dimensions: 1.2 x 8.5 x 10.5 inches
- Shipping Weight: 2.7 pounds
- Average Customer Review: 3.3 out of 5 stars See all reviews (3 customer reviews)
- Amazon Best Sellers Rank: #3,074,802 in Books (See Top 100 in Books)
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Top Customer Reviews
Everyone thinks this industry is "so much fun" but it is extremely hard. There are a lot of issues involved regarding customer service, wire services, employees, marketing, holidays, priorities, processing, deliveries, etc., etc. Although this book was written in 1997, much of what he discusses still remains extremely accurate with the exception of some changes in technology regarding the order processes and accounting/bookwork. Other than that, this book is perfect for anyone wishing to enter this industry. There has to be a perfect blend, of talent, business sense, and organization to pull off owning, managing or even working in this industry; from the owner to the delivery driver.
As someone that has been in this industry over 20 years, there were things in this book that I had to laugh at in regards to my own mistakes. HOWEVER, there were things that I really took into consideration regarding my own management, hiring, design training and marketing that I found extremely helpful.
This book in not intended to help you make more money. It is to give you an opportunity to understand what the TRUE basics of this industry are like. The blood, sweat and tears that go into this industry. It is to help you learn from anothers mistakes and to "slap you with reality" in regards of the truth to the industry.