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Retention Fundraising: The New Art and Science of Keeping Your Donors for Life Paperback – September 1, 2014
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About the Author
The Wall Street Journal described him as "an assassin of all things right-wing." The American Association of Political Consultants placed him in their Hall of Fame, and the Direct Marketing Association gave him their Lifetime Achievement Award.
Roger Craver is, in fact, a disruptor and challenger of the status quo. A pioneer in direct response fundraising in the 60's, telemarketing in the '70s, online information services in the '80s, multi-channel fundraising and communication in the '90s, and donor-designed strategies today, he brings an experienced and critical eye to the greatest problem faced by today's nonprofits: donor retention.
Roger, who today edits the daily Agitator, helped launch some of the household names in the nonprofit advocacy sector: Common Cause, Greenpeace, the National Organization for Women, World Wildlife Fund, Habitat for Humanity, and Amnesty International. He helped revitalize and grow older organizations--the ACLU, the NAACP, Sierra Club, Wilderness Society, League of Women Voters, Heifer Project International, and Planned Parenthood.
Roger has conducted capital and annual fundraising campaigns, advocacy and membership drives in the U.S., Canada and throughout Europe.
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Top customer reviews
Quite a bit of the material in this book was not new to me. However, it was a very good reminder of some best practices, and reinforcement of what I've been saying and doing. I definitely appreciated the discussion of measuring what you're doing and what works and what doesn't work.
Overall, I definitely recommend this book to all fundraising professionals, and really, any nonprofit professional. It's a great read that's easy to follow. I haven't reviewed the online tools Mr. Craver has put together, but I'm definitely intrigued by them!
The negatives: The book is really short and most of it feels like a build up to one or two chapters that come right at the end. I kept waiting for the book to get to the meat of the study it references but it only does a bit. Most of the book is general advice. It's good advice but much of it we already know. We know retention is important, and that is why we are reading the book. I hoped it would have more specifics but they came few and far between. The specifics it does offer are very useful but much of the book is build up or generalities. The Retention Fundraising website is an ad for the book and anything it suggests you find at DonorVoice (the organization that did the big study) is marketing for their fee services.
Most recent customer reviews
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