Written in a highly accessible (and often witty) style, this groundbreaking book addresses a number of generational issues. Deal provides a description of each issue, a summary of the relevant research results, a principle that can be applied to resolve (or at least mitigate) the issue, and practical advice for applying the principle in the workplace. Applying these principles will help everyone to work with, work for, attract, manage, retain, and develop leaders of all generations.
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Unless you are looking for statistics, this book does not add much to the working knowledge of the manager seeking advice regarding ways to effectively manage a multi-generational team. Because it came from CCL, I was doubly disappointed.
Unlike many other books written on generational differences in the workplace. Retiring the Generation Gap is an empirically based research study. Jennifer Deal (Center for Creative Leadership) analyzed the workplace perspectives of over 3,200 employees of varying ages. Research-based books are not always enjoyable to read but Jennifer Deal does a good job of making the quantitative analysis bearable and meaningful with practical advice for how employees of all ages can find common ground. Each chapter contains a description of the issue, a description of the research conducted, the principal conclusion of the research expressed as a principle, and the author's take on how to apply the principle to make cross-generational work life easier.
On the first page of the book the author states:
1. Fundamentally people want the same things, no matter what generation they are from. 2. You can work with (or manage) people from all generations effectively without becoming a contortionist, selling your soul on eBay, or pulling your hair out on a daily basis.
Finally, an empirical book with a positive focus that discusses the things that the generations have in common. The introduction also includes an important discussion on the dangers of making generalizations because as the author notes, there will always be individuals who do not fit a particular generalization.
The author divides and defines the generations as:
Silents (1925-1945) Early Boomers (1946-1954) Late Boomers (1955-1963) Early Xers (1964-1976) Late Xers (1977-1986)
The book presents ten principles but the author also discovered an underlying theme that informs each principle. The theme is that "most intergenerational conflict shares a common point of origin: the issue of clout--who has it, who wants it". The author concludes that fundamentally, generational conflict often stems from a particular group's notion that it gets to make the rules and that the other group has to follow those rules.
The ten principles are:
1. All generations have similar values; they just express them differently 2. Everyone wants respect; they just don't define it the same way 3. Trust matters 4. People want leaders who are credible and trustworthy 5. Organizational politics is a problem--no matter how old (or young) you are 6. No one really likes change 7. Loyalty depends on the context, not on the generation 8. It's as easy to retain a young person as an older one--if you do the right things. 9. Everyone wants to learn more than just about anything else 10. Almost everyone wants a coach
One of the important take aways from Retiring the Generation Gap is "you don't have to tie yourself into knots trying to accommodate each generation's individual whims, and you don't have to worry about learning a new set of whims when you next generation comes along. People from different generations are largely alike in what they think, believe, and want from their work life."
This ambitious book, based on a seven-year survey of more than 3,200 employees, examines how different generations view the workplace. Author Jennifer Deal handles the difficult task of presenting, distilling and interpreting the data according to age group and worker status. Her use of applicable real-life scenarios is effective in helping managers implement these findings, but the presentation of research data makes for weighty reading. We recommend this book to managers who have problems with intergenerational tensions at work, though Deal concludes that the generation gap is overrated and employees of all ages desire many of the same things.
This is an interesting view of the age-old questions on generational tendencies and gaps. I think a lot of the book is more about tolerace no matter what the age and less about the constant stereotyping that is so prevalent and therefore is a refreshing read. The only downside is how long it takes to run you to that conclusion.
I am taking classes for a Mater of Science in Human Resource Management. This helped me with an assignment for one of my classes. I am sure that this book will be very useful when I am hired to an HR department.