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Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing Hardcover – March 7, 2012
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"This book is fascinating. I could not put it down and have written notes throughout!"
"Mr. Schaefer's new book, "Return on Influence," is a highly readable primer on this brave new world of influence marketing."
"Social Media Examiner gives this brilliant and extraordinary book a full 5-star rating."
"In his easy-to-read manual, Schaefer fearlessly tackles the complexity and controversies of social media influence."
-- BookList Magazine
"Through timely and relevant anecdotes and an accessible writing style, (Schaefer) guides both veteran social media users and laypeople through the world of social influence. VERDICT: HIGHLY RECOMMENDED for anyone interested in the sociological as well as the practical impacts of social media and marketing."
- The Library Journal
From the Author
How do you become powerful on the Internet -- a world that rebels against rules, leaders and hierarchy? Seems impossible! And yet people are certainly becoming influential on the web every day. Trying to understand these dynamics and the vast differences between influence in the "real" world versus the online world led me on a fascinating journey where not all is as it appears to be! Through "Return On Influence," I take you along on the ride. It's a fun book to read filled with interesting characters, amazing stories, and the inspirational new "Citizen Influencers" who have learned to harness the power of the web and establish their own voice despite all odds. You can do it too and this book teaches you how. Influence has been democratized. This is your time, no matter where you are, what you look like, or where you live. This is a book that teaches you how to find YOUR Return On Influence. Thanks for buying my book!
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Mark explains how with mathematical modeling & statistical inferences, the invisible influence has now become a number-Klout, visible & even used by top brands to promote their products & services.
The concept of Citizen Influencer gives every person a chance to become an Internet Celebrity & discover the power of one's own "Return on Influence" says Mark, while on the topic of democratization of influence. As he says, this new class of citizen influencers can use internet to ignite epidemic across a state, a country, even the world !
Excellent coverage of a very complicated subject. Thanks Mark !
The book takes you from understanding influence online and offline, to measuring the impacts of online action and authority. From there it shows you how social scoring works and where it is headed. The straight talk from Mark gives you an inside look on what top influencers think about social scoring and influence. The book brings it all together and should be in every library of people who want to grow their influence in the digital age and be social magnets.
Ross Quintana - SocialMagnets.net
In Return On Influence - The Revolutionary Power of Klout, Social Scoring and Influence Marketing, author Mark W. Schaefer examines influence on the web, this new social phenomenon and its impact on marketing. He also reviews innovative companies, like Klout, which measure social media influence.
This fascinating book explores how brands are identifying powerful bloggers, tweeters and YouTube celebrities to build brand buzz and increase sales. Schaefer shares the rise of the "citizen influencer" and how average joes have exploded on the social web with tens of thousands of listeners daily. With more than 50 interviews of industry thought leaders and several social influence marketing case studies, the book shows how to use the latest breakthroughs to meet your goals.
Using exclusive access, Schaefer provides an insider's look at Klout, the controversial social scoring company. He shares their process for assigning social scores to users' online activities and gives excellent advice for improving your own score and increasing personal power on the social web.
Return On Influence is an essential guide to digital marketing of the future that is low-cost, high-speed, and powerful. The book shows you how to reach the super connectors who ignite viral epidemics through word-of-mouth. It's a must-read for individuals and companies who crave influence and desire to increase word-of-mouth power on the social web. Fascinating look at the evolution of marketing.