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Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing Hardcover – March 7, 2012

4.6 out of 5 stars 91 ratings

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  • Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing
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Editorial Reviews

Review

"This book is fascinating. I could not put it down and have written notes throughout!" 
-- Gayle King, CBS News


"Mr. Schaefer's new book, "Return on Influence," is a highly readable primer on this brave new world of influence marketing."
-- Wall Street Journal


"Social Media Examiner gives this brilliant and extraordinary book a full 5-star rating."
-- Social Media Examiner


"In his easy-to-read manual, Schaefer fearlessly tackles the complexity and controversies of social media influence."
-- BookList Magazine

"Through timely and relevant anecdotes and an accessible writing style, (Schaefer) guides both veteran social media users and laypeople through the world of social influence.  VERDICT:  HIGHLY RECOMMENDED for anyone interested in the sociological as well as the practical impacts of social media and marketing."
- The Library Journal

From the Publisher

Mark Schaefer is the director of Schaefer Marketing Solutions, and has 28 years of global sales and marketing experience and advanced degrees in business and applied behavioral sciences. He is an award-winning business writer, university lecturer, and innovator, receiving seven international patents for new product ideas with Fortune 100 companies. He serves as an adjunct professor of marketing at Rutgers University.


Product details

  • Item Weight : 1.08 pounds
  • Hardcover : 240 pages
  • ISBN-10 : 0071791094
  • ISBN-13 : 978-0071791090
  • Dimensions : 6.3 x 0.9 x 9.2 inches
  • Publisher : McGraw-Hill Education; 1st edition (March 7, 2012)
  • Language: : English
  • Customer Reviews:
    4.6 out of 5 stars 91 ratings

Customer reviews

4.6 out of 5 stars
4.6 out of 5
91 global ratings
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Top reviews from the United States

Reviewed in the United States on October 16, 2018
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Reviewed in the United States on September 3, 2012
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Reviewed in the United States on February 14, 2013
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Reviewed in the United States on July 19, 2012
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Top reviews from other countries

Ross Boardman
5.0 out of 5 stars A breath of fresh air.
Reviewed in the United Kingdom on June 1, 2014
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Tonyd
5.0 out of 5 stars A must read for anyone with an interest in Social Media
Reviewed in the United Kingdom on March 29, 2012
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Amazon Customer
4.0 out of 5 stars Learn how to grow your influence, fast!
Reviewed in the United Kingdom on October 8, 2013
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Amazon Customer
5.0 out of 5 stars Serious Social Media Marketers Should Read This Book
Reviewed in the United Kingdom on May 29, 2012
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david mitchell
4.0 out of 5 stars Good, could probably be a bit shorter,
Reviewed in the United Kingdom on May 16, 2015
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