- Hardcover: 240 pages
- Publisher: McGraw-Hill Education; 1 edition (March 7, 2012)
- Language: English
- ISBN-10: 0071791094
- ISBN-13: 978-0071791090
- Product Dimensions: 6.3 x 0.9 x 9.2 inches
- Shipping Weight: 1.1 pounds (View shipping rates and policies)
- Average Customer Review: 77 customer reviews
- Amazon Best Sellers Rank: #1,083,540 in Books (See Top 100 in Books)
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Other Sellers on Amazon
+ $3.99 shipping
+ $3.99 shipping
+ $3.00 shipping
Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing Hardcover – March 7, 2012
|New from||Used from|
Frequently bought together
Customers who bought this item also bought
"This book is fascinating. I could not put it down and have written notes throughout!"
"Mr. Schaefer's new book, "Return on Influence," is a highly readable primer on this brave new world of influence marketing."
"Social Media Examiner gives this brilliant and extraordinary book a full 5-star rating."
"In his easy-to-read manual, Schaefer fearlessly tackles the complexity and controversies of social media influence."
-- BookList Magazine
"Through timely and relevant anecdotes and an accessible writing style, (Schaefer) guides both veteran social media users and laypeople through the world of social influence. VERDICT: HIGHLY RECOMMENDED for anyone interested in the sociological as well as the practical impacts of social media and marketing."
- The Library Journal
From the Author
How do you become powerful on the Internet -- a world that rebels against rules, leaders and hierarchy? Seems impossible! And yet people are certainly becoming influential on the web every day. Trying to understand these dynamics and the vast differences between influence in the "real" world versus the online world led me on a fascinating journey where not all is as it appears to be! Through "Return On Influence," I take you along on the ride. It's a fun book to read filled with interesting characters, amazing stories, and the inspirational new "Citizen Influencers" who have learned to harness the power of the web and establish their own voice despite all odds. You can do it too and this book teaches you how. Influence has been democratized. This is your time, no matter where you are, what you look like, or where you live. This is a book that teaches you how to find YOUR Return On Influence. Thanks for buying my book!
If you buy a new print edition of this book (or purchased one in the past), you can buy the Kindle edition for only $2.99 (Save 81%). Print edition purchase must be sold by Amazon. Learn more.
For thousands of qualifying books, your past, present, and future print-edition purchases now lets you buy the Kindle edition for $2.99 or less. (Textbooks available for $9.99 or less.)
Try the Kindle edition and experience these great reading features:
Showing 1-6 of 77 reviews
There was a problem filtering reviews right now. Please try again later.
Social scoring not only signifies a person's ability to influence others into taking a specific action, but represents a number that companies can leverage to find success with product roll-outs, customer service issues and a whole host of business ventures that rely on positive word of mouth.
Mark Schaefer in Return On Influence has set out to help us understand this brave new world in social scoring and uses three main pillars to get us there:
One, explain the history of influence on the web or how anyone with passion and a story can become what he terms "Citizen Influencers".
Two, describe what makes people influential on the web; which he does by relying heavily on Robert Cialdini's research found in his seminal work Influence. Schaefer's thoughts on perceived authority, consistency and commitment, and social proof and reciprocity are useful in making sense of where and how influence on the social web comes from.
And finally, he outlines the effects Klout and companies like it; that aim to quantify this influence, mean for the future of influence marketing.
Schaefer not only tells the story of influence on the web and highlights what makes someone influential on it, but at the same time offers great tips on using those same tactics so the reader can attempt to do the same.
When it comes to Klout what I thought might be a simple "praise-fest" ended up a well-measured examination of its history, its good and bad consequences for the social web and even useful tips on increasing your own Klout score.
Closing with his and other thought leader's views on the future of social scoring added impact to the overall narrative and like his earlier book The Tao of Twitter Schaefer has written a well-timed guide of the social web.
This book will no doubt be useful to newbies and pro's in many diverse and impactful ways and I highly recommend it.
The book takes you from understanding influence online and offline, to measuring the impacts of online action and authority. From there it shows you how social scoring works and where it is headed. The straight talk from Mark gives you an inside look on what top influencers think about social scoring and influence. The book brings it all together and should be in every library of people who want to grow their influence in the digital age and be social magnets.
Ross Quintana - SocialMagnets.net
Whether you're an online content producer, purveyor, or curator, or in any of the many related Social Media fields, this book is a must read.
Learn how new companies such as Klout, Kred and others are building vast data repositories from our social channels and assigning each of us scores based on our Social Media network & interactions. IN turn, this information is sold to large corporations who may use this data to propagate their brand message, sell to us, and if your score is high enough, even offer us perks.
#Influence Marketing in this form may be a new and a cost-effective method for small business to promote their brands...
Return on Influence is a strong addition to any business library!
Mark's book helps us understand what "influence" really means and how it can affect change in the marketplace. He explains the mighty power of"social proof" and how it works for us both as consumers and as marketers, with lots of great examples for us to learn from.
Mark explains how with mathematical modeling & statistical inferences, the invisible influence has now become a number-Klout, visible & even used by top brands to promote their products & services.
The concept of Citizen Influencer gives every person a chance to become an Internet Celebrity & discover the power of one's own "Return on Influence" says Mark, while on the topic of democratization of influence. As he says, this new class of citizen influencers can use internet to ignite epidemic across a state, a country, even the world !
Excellent coverage of a very complicated subject. Thanks Mark !