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Return to the Little Kingdom: How Apple and Steve Jobs Changed the World Hardcover – October 29, 2009
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One of the best books about Apple ever written. Andy Hertzfeld, author of "Revolution in the Valley" and co-creator of The Mac
A masterpiece of the real life business Businesspersons, government policy makers, and lay readers of all sorts will find great value in this readable book. Thomas J. Peters, co-author of "In Search of Excellence"
Praise for "The Little Kingdom"
?One of the best books about Apple ever written. Andy Hertzfeld, author of "Revolution in the Valley" and co-creator of The Mac
?A masterpiece of the real life business?Businesspersons, government policy makers, and lay readers of all sorts will find great value in this readable book.? ?Thomas J. Peters, co-author of "In Search of Excellence"
About the Author
Top Customer Reviews
The shipping experience of the reseller ClearanceBookSale was terrible. I purchased the book 19July and was billed immediately and was told the next day it had shipped. It must have gone via the moon as over three weeks past before it arrived. I wouldn't order from ClearanceBookSale if you are in a hurry, as I was also told when I contacted them to track the shipment.
A must read for fans of business books or pop culture or tech history or just interesting books in general!
As mentioned the book itself is a revised version of Michael Moritz's highly acclaimed 1984 book "The Little Kingdom: The Private Story of Apple Computer", the original book was fantastic and based on the title and description, I could not wait to get Moritz's insights into the way Apple evolved from the early years, learning more on Apple after Steve Jobs left and how the company learned from those experiences to re-establish itself as the premier technology company I know and love. Unfortunately the book is really just a reprint of the original with an additional 20 page epilogue about the period from 1984-today. If you are looking to learn about today's Apple and how it re-established its brand you'll be extremely disappointed.
The book itself is insightful about the infancy of Apple Computer and provides interesting insights into the key players of its success in the early days. At times it jumps around between scenes past and present in a manner that is not necessarily fluid and a bit difficult to follow. It does a good job discussing how a company goes from a start-up in a garage to an industry leader, as well as how the sheer strength of Steve Jobs' personality helped push the company further than anyone ever imagined.
All in all the book was interesting, but having read a number of books on the beginnings of Apple Computer I was much more interested in the rebuilding years and how the company reinvented itself, which to me is a far more compelling and insightful story, and I was really disappointed.
It's not that it adds a lot to the Apple Revolution, so no need to read both. Now, there are (very) interesting lessons, the best for me was probably in the Epilogue: "In 1984, faced with the challenge of managing a fast growing company in an increasingly competitive business, the board of directors were faced with the most important task that confronts any board: selecting a person to run the company. [...] Only in retrospect have I come to understand the immense risk associated with hiring an outsider. [...] It is not an accident that most of the great companies of yesterday and today have, during their heydays, been run or controlled by the people who gave them life. [...] The founder, acting with an owner's instincts, will have the confidence, authority and skills to lead. [...] Experience is of little use in a young, fast-growing company in a new business that has a different pulse and unfamiliar rhythm. Experience is the safe choice, but often the wrong one."
Moritz gave also some details about employee shares. Here are the things I learnt: Both Jobs and Wozniak initially had 8'320'000 shares which they paid $2'654.48 so a price per share of $0.00032 in March 1977.Read more ›
Most Recent Customer Reviews
Learnt a few things about the early days of Apple.
The Apple I wasn't much of a hit at the Homebrew Computer Club. Read more
It came in perfect condition! Brand new and it even smelled like it came right out I of the factory.Published on April 28, 2014 by Mira Vazquez
This book was decent. What I didnt realize when i first read it was that it was a re-release of a book written around thirty years ago. Read morePublished on January 6, 2013 by Brooklyn Joe
Makes you understand that not everything is planned. There's a lot of serendipity, luck and the right connections involved to get anywhere when you're building something from... Read morePublished on December 26, 2012 by Kindle Customer
Can someone please shed light on the pricing? How is it possible that Kindle electronic version of this book costs more than the paperback? Read morePublished on May 30, 2011 by Chris
The book is so full of disjointed events that I can't even get through it. It read as if everything is random. Read morePublished on April 7, 2010 by Travel Reader