- Paperback: 136 pages
- Publisher: Tate Publishing & Enterprises (January 29, 2013)
- Language: English
- ISBN-10: 1622958209
- ISBN-13: 978-1622958207
- Product Dimensions: 5 x 0.3 x 7.5 inches
- Shipping Weight: 6.9 ounces
- Average Customer Review: 38 customer reviews
- Amazon Best Sellers Rank: #1,815,166 in Books (See Top 100 in Books)
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Return on Relationship Paperback – January 29, 2013
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In the connection economy, trust and relationships are the new currency. It's not a soft thing you do in your spare time, it's the heart and soul of your business.
--Seth Godin, Author of Tribes
Ted Rubin and Kathryn Rose see eye to eye with me on this. A company that intends to survive in the modern business environment needs to master the art of building relationships of value. This isn't touchy-feely. This is pure business survival.
--Chris Brogan, CEO, Human Business Works, co-author of The Impact Equation
This is a book where you can learn to cash in on social media. Ted Rubin and Kathryn Rose show you and every organization how to take it to the bank.
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I've seen how "converse and convert" works up close and personal in online communities for years. The problem is that it takes time. Lots and lots of time. And brands have to be able to risk and weather the storm by facing criticism when customers don't like you or your product. That's tough. And time-consuming. And while I LOVE Sweet Brown's "Ain't nobody got time for that!" Brands had better make time for it, or see their customer base leave and go somewhere where somebody will does have time for them.
Computers have isolated us in so many ways, but we still want touch. We still want to know that we are not alone, and that somebody out there is listening. Brands that are smart enough to read and absorb the message communicated in Return on Relationship, and take the time to create two-way conversation with their clients and customers, will flourish in this social economy. I have no doubt about it.
The topic is spot on and will become even more important in the future.
The only downside of this book is that Ted's ideas come across a lot better in audio/video. That's not a big issue, just watch some of his videos and consider them companions to this book.
My 3 favorite "thought leaders" in this space are Gary Vaynerchuk, James Altucher, and Ted Rubin. I unashamedly take their ideas and talk about them all day, every day, because it makes perfect sense to me. If you've just found Ted, you're well on your way.