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Reverse Innovation: Create Far From Home, Win Everywhere Hardcover – April 10, 2012
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Whether you are an executive of a global company or you are simply interested in innovation among cultural differences, creativity, and diversity, this is a lovely and persuasive read.” Business Insider
In Reverse Innovation: Create Far from Home, Win Everywhere, Vijay Govindarajan and Chris Trimble make a compelling argument for companies to not just widen their lens, but shift it to a completely different context that of developing economies.” strategy+business magazine
This lovely, persuasive work couples the focused repetition of a good textbook with the lively style of an entertaining article.” Directorship (South Africa)
Highly recommended... released this year to a chorus of approval from global business leaders this book explains the way in which the flow of innovation has changed... Reverse Innovation shows senior managers how to make innovation in emerging markets happen, and how these innovations can unlock business opportunities on a global scale - using real-life case studies to illustrate the theories.” Business Executive
The book presents its ideas clearly, with about half devoted to the general concepts and the other half to case examples of companies such as GE, Procter & Gamble and PepsiCo, which are leading the way in reverse innovation. If your company can benefit from reverse innovation or might suffer from itthe book is well worth reading.” Globe & Mail
a book that offers provocative insights into the quickly changing dynamics of the global economy.” The book is rich with examples ” The Wall Street Journal
In Reverse Innovation, [the authors] argue that western businesses must similarly learn new tricks from their emerging markets. It is an idea that they have been championing for years and which has become increasingly fashionable.” The Financial Times
The book, an extension of a 2009 Harvard Business Review article that Govindarajan and Trimble co-authored with General Electric CEO Jeff Immelt, reads like a how-to guide for executives looking to innovate beyond the U.S. and Europe...It's a useful and even inspiring read for any executive who cares about the future of business innovation.” Fortune.com
Reverse Innovation is a must read for anyone seeking to participate in emerging markets, be they CEOs of multinationals, leaders of NGOs, or government policy makers.” Stanford Social Innovation Review
This accessible new book...provides a clear evaluation of the issues faced and expert advice on how to implement a reverse innovation strategy.” Developing Leaders
Govindarajan [and Trimble] writes about how reverse innovation is rapidly changing the way companies think and how that’s affecting the way they look at markets.” Fortune (India)
This insightful book makes a compelling case for the developing world supplying the strongest emerging market of the new century.” Publishers Weekly
This is a fascinating book for anyone interested in how concepts of innovation need to change in order to succeed, and an even more important book for those who can actually take part on the level the authors advise.” 800 CEO READ
A well-researched and thoughtful book.” The Irish Times
This book shows how, counter-intuitively, there are many circumstances when business models and products developed in emerging markets can provide new opportunities in rich economies also.” Forbes.ru
ADVANCE PRAISE for Reverse Innovation:
Jeffrey R. Immelt, Chairman of the Board and Chief Executive Officer, General Electric
Govindarajan and Trimble offer a framework for the next phase of globalization.”
Robert A. McDonald, Chairman of the Board, President and Chief Executive Officer, The Procter & Gamble Co.
Reverse Innovation is a playbook for leaders who want to unlock growth in emerging markets.”
William D. Green, Chairman, Accenture
Innovation knows no geographic boundaries. This book is a defining work on how we invest and engage the future.”
Omar Ishrak, Chief Executive Officer, Medtronic, Inc.
"Unique and important work, hard-hitting examples, detailed and actionable steps, and clear explanations.”
Ajay Banga, President and Chief Executive Officer, MasterCard
As the world’s economic center of gravity continues to shiftand as new consumers continue to emergeit’s clear that the logic and business practices that drove yesterday’s success won’t drive tomorrow’s.”
Peter F. Volanakis, Former Chief Operating Officer, Corning Technologies
I wish I had this book ten years ago."
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There are common (and meaningful) themes in all four of these authors' books on innovation, yet each book brings its own special gift to the reader. Having read a number of books that take highly superficial approaches to innovation, I appreciate that Govindarajan and Trimble get at root causes of problems and then--equally important--put forth strong practical frameworks for comprehensive and systemic solutions.
"Gifts" in this book are the excellent questions for reflection at the end of each chapter and the valuable stories about reverse innovation, which are rich with examples and meaningful takeaways. Still other gifts are the appendixes in this book and those in The Other Side of Innovation. By the time I got to the end of each of these books, I was so filled with new information that I was tempted to stop at the Appendixes. However, I'm thankful that I resisted the urge, and I encourage other readers to fight that temptation as well. There are many pearls of wisdom summarized in Appendix A (which has toolkits for practical application) and in Appendix B (which provides details about research and also contains provocative questions).
This book is a must read for anyone who wants to understand the challenges inherent in the next wave of doing business globally. I highly recommend it!
The book primarily originated from the Harvard Business Review's October, 2009, article, "How GE is disrupting itself", and also covers the many insights and ideas that authors had pen down on HBR's blog platform on the same topic. The most influencing among them were the posts on $300 house project that has generated a great deal of debate in academic circles and international press. It is important to mention here that the reverse innovation idea presented in the article considered by Harvard Business Review among the most influencing management ideas of the millennium [...]
This book inform the readers that to be successful in emerging markets multinational companies need a shift in their thinking and an escape from all previous knowledge. Emerging markets customer cannot be approached and served the same way as of the developed markets. The main reason for this is the huge income gap between both markets. Contrary to developed markets, the main customers in emerging markets are the people who either belong to the bottom of the pyramid, lower middle class or upper middle class. To capture these markets companies should innovate their products in a way that best serve the local need and also competitive when it comes to price. The knowledge gained through such innovation can be used to introduce the neoteric products in the developed markets. If the companies wants to enjoy the fruit of growth opportunities in emerging markets and also want to sustain their own progress, this book present the strategy for it.
The book has two sections. The first part covers the theoretical concepts and second consists of case studies. In my humble view, this is the second section of the book that sets it apart from all other books on emerging markets. The deep seated challenges that arise from lose institutional infrastructure have been vividly detailed with the note that the luck only favors the courageous and brave.
In short, this is a worth reading book for all those who are associated with business profession specially a must read for C-class executives, entrepreneurs, corporate managers and academic researchers. Emerging markets offer a wealth of areas for the research, this book points out this glorious fact. Apart from all this is a beautiful addition to one's personal business book library.
FBE- UAE University, UAE.