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Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI 1st Edition

by Eric Lamarre (Author), Kate Smaje (Author), Rodney Zemmel (Author)
4.5 4.5 out of 5 stars 294 ratings
See all formats and editions
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In Rewired, the world's most influential management consulting firm, McKinsey & Company, delivers a road-tested, how-to manual their own consultants use to help companies build the capabilities to outcompete in the age of digital and AI.

Many companies are stuck with digital transformations that are not moving the needle. There are no quick fixes but there is a playbook. The answer is in rewiring your business so hundreds, thousands, of teams can harness technology to continuously create great customer experiences, lower unit costs, and generate value. It's the capabilities of the organization that win the race.

McKinsey Digital's top leaders Eric Lamarre, Kate Smaje and Rodney W. Zemmel provide proven how-to details on what it takes in six comprehensive sections – creating the transformation roadmap, building a talent bench, adopting a new operating model, producing a distributed technology environment so teams can innovate, embedding data everywhere, and unlocking user adoption and enterprise scaling.

Tested, iterated, reworked, and tested again over the years, McKinsey's digital and AI transformation playbook is captured in the pages of Rewired. It contains diagnostic assessments, operating model designs, technology and data architecture diagrams, how-to checklists, best practices and detailed implementation methods, all exemplified with demonstrated case studies and illustrated with 100+ exhibits.

Rewired is for leaders who are ready to roll up their sleeves and do the hard work needed to rewire their company for long-term success.

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  1. ISBN-10
    1394207115
  2. ISBN-13
    978-1394207114
  3. Edition
    1st
  4. Publisher
    Wiley
  5. Publication date
    June 20, 2023
  6. Language
    English
  7. Dimensions
    7.6 x 1.1 x 9.3 inches
  8. Print length
    400 pages
  9. See all details
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The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing)
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From the Publisher

Rewired title treatment and Wall Street Journal bestseller banner
What Rewired means by digital and AI transformation infographic
Infographic outlining the Business and Design roles needed for an agile pod
Infographic outlining the Engineering, Data Science/AI, and Support roles needed for an agile pod

Editorial Reviews

Review

“Rewired … combines a clear blueprint about what matters with clear guidance about how to get it done.”
―RONA FAIRHEAD, Board at Oracle; Life Peer, UK House of Lords; Chair at RS Group plc

“Rewired goes past the ‘what’ to delve into the ‘how’.”
―BETTINA DIETSCHE, Chief People and Culture Officer, Allianz Group

“Rewired will be required reading for my team.”
―TED DOHENY, President and CEO, Sealed Air Corporation

“Rewired provides a ‘Unified Field Theory’ … to help companies move from disjointed digital projects to an end-to-end true digital enterprise.”
―RON WILLIAMS, former Chairman and CEO, Aetna Inc. and a Director of American Express, The Boeing Company, and Johnson & Johnson

“Rewired is among the best book I’ve read in explaining what executives need to know at a level that is both understandable yet sufficiently detailed to be meaningful.”
―PETER JACOBS, CEO, ING Bank Netherlands

From the Inside Flap

How companies navigate the technology world to achieve competitive advantage is the defining business challenge of our time. It’s not a simple journey. As one CEO said, “We can find digital everywhere in our company but the bottom line.” For digital and AI to deliver on its potential, executives need to be ready and willing to undertake the organizational “surgery” required to become a digitally capable enterprise.

The answer is in rewiring your business so hundreds, if not thousands, of teams can harness technology to continuously create great customer experiences, lower unit costs, and generate value. Rewiring a business is a journey―one that executives will be on for the rest of their careers. This book is your how-to guide through the most important changes: how to align your team on transforming your core business, reskill your talent bench, implement a new operating model, build a distributed technology and data environment to power teams, and scale the value.

Written by the digital and AI leaders at McKinsey & Company, Rewired takes the lessons learned working with more than 200 large-scale B2C and B2B companies and translates them into step-by-step actions that have been proven to work. Tested, iterated, reworked, and tested again over the years, Rewired is the detailed playbook McKinsey’s own consultants use. It contains diagnostic assessments, operating model designs, technology and data architecture diagrams, how-to checklists, best practices, and detailed implementation methods, all exemplified with case studies and illustrated with 100 exhibits.

Rewired is a practitioner’s guide for leaders who are ready to do the hard work needed to outcompete in the age of digital and AI.

Product details

  • Publisher ‏ : ‎ Wiley; 1st edition (June 20, 2023)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 400 pages
  • ISBN-10 ‏ : ‎ 1394207115
  • ISBN-13 ‏ : ‎ 978-1394207114
  • Item Weight ‏ : ‎ 2.1 pounds
  • Dimensions ‏ : ‎ 7.6 x 1.1 x 9.3 inches
  • Customer Reviews:
    4.5 4.5 out of 5 stars 294 ratings

About the author

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Eric Lamarre

Eric Lamarre

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Eric is a senior partner in McKinsey’s Boston office. He leads McKinsey Digital in North America and is a member of McKinsey’s Shareholders Council, the firm’s board of directors. Eric works with senior leadership teams to help build their digital and AI capabilities to undergo change successfully and sustainably. He led the development of the Firm’s client service approaches to digital & AI transformations. He serves on the board of the Montreal Heart Institute Foundation.

Customer reviews

4.5 out of 5 stars
4.5 out of 5
We don’t use a simple average to calculate the overall star rating and percentage breakdown by star. Our system gives more weight to certain factors—including how recent the review is and if the reviewer bought it on Amazon. Learn more
294 global ratings
Well done and very practical! Must read for any business owner.
5 Stars
Well done and very practical! Must read for any business owner.
"Rewired" is a must-read for business leaders, executives, entrepreneurs, and anyone seeking to navigate the challenges and seize the opportunities presented by the digital revolution. It offers practical advice, innovative strategies, and thought-provoking insights that can transform organizations and propel them towards long-term success. The authors' deep knowledge, coupled with their ability to communicate complex ideas in a relatable manner, make this book an indispensable resource for those seeking to outcompete in the digital and AI era.
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Top reviews from the United States

Efthymios Papadopoulos
5.0 out of 5 stars straight to the point
Reviewed in the United States on August 13, 2023
Verified Purchase
This book is a great first step on understanding what your firm needs to do to lead in the age of Digital and AI. The book offers quite specific ideas and examples on how to Transform the business, as opposed to some other books that can be quite generic. On the flip side For many legacy companies, a lot of the concepts may seem daunting and impossible to implement.
4 people found this helpful
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Amazon Customer
5.0 out of 5 stars Great guide for driving digital transformation at scale
Reviewed in the United States on June 21, 2023
Verified Purchase
In a world of tons of hype around AI and digital, Rewired gives a very practical and structured approach for driving digital transformations at scale. The book is founded on hundreds of real company examples, which bring the principles to life as well as provide deep insight into how to create value through AI and digital. This book is a must read and reference guide for any business leader who is trying to navigate the complex world of digital, AI, and Machine learning. Highly recommend.
12 people found this helpful
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Amazon Customer
4.0 out of 5 stars Be wary of the version you receive my first one was clearly not the one written by McKinsey
Reviewed in the United States on October 25, 2023
Verified Purchase
The first copy I received seemed to be written by ChatGPT. I was then notified that it was a faulty copy. The final version was much better - a useful indication of McKinsey's view of the emerging business world, well-referenced and actionable.
One person found this helpful
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jl
5.0 out of 5 stars Very insightful - required reading for anyone trying to change their company
Reviewed in the United States on June 21, 2023
Verified Purchase
Rewired is a comprehensive guide to digital transformation - a very pragmatic and detailed framework based on hundreds of successful stories.

The book covers everything from setting a strategy to operating at scale to changing culture. Each section includes a clear view of best practices, relatable examples, and practical steps to take.

Spoiler - the transformation journeys at the very end were the most inspiring part.

Surprisingly, the authors make the topic a fast and fun read. Highly recommended!
9 people found this helpful
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Lazar L.
5.0 out of 5 stars Well done and very practical! Must read for any business owner.
Reviewed in the United States on June 22, 2023
Verified Purchase
"Rewired" is a must-read for business leaders, executives, entrepreneurs, and anyone seeking to navigate the challenges and seize the opportunities presented by the digital revolution. It offers practical advice, innovative strategies, and thought-provoking insights that can transform organizations and propel them towards long-term success. The authors' deep knowledge, coupled with their ability to communicate complex ideas in a relatable manner, make this book an indispensable resource for those seeking to outcompete in the digital and AI era.
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Lazar L.
5.0 out of 5 stars Well done and very practical! Must read for any business owner.
Reviewed in the United States on June 22, 2023
"Rewired" is a must-read for business leaders, executives, entrepreneurs, and anyone seeking to navigate the challenges and seize the opportunities presented by the digital revolution. It offers practical advice, innovative strategies, and thought-provoking insights that can transform organizations and propel them towards long-term success. The authors' deep knowledge, coupled with their ability to communicate complex ideas in a relatable manner, make this book an indispensable resource for those seeking to outcompete in the digital and AI era.
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11 people found this helpful
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Amazon Customer
5.0 out of 5 stars Gran libro de referencia
Reviewed in the United States on October 16, 2023
Verified Purchase
El libro provee una interesante guía en torno a las transformaciones digitales, que se debe tener en cuenta, cuáles son las prioridades y cuáles son mejores
One person found this helpful
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Kindle Customer
4.0 out of 5 stars Good summary of organizational requirements for digital and AI
Reviewed in the United States on November 4, 2023
Verified Purchase
Well summarized and a must read for all leaders in incubent companies. Shows the additional requirements for organizations to play in the new world of AI and tech.
One person found this helpful
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Amily Silver
5.0 out of 5 stars Great book with updated contents
Reviewed in the United States on October 22, 2023
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Purchased as school textbook. They even talked about chatgpt in it which is way better than other digital transformation textbooks I had before
2 people found this helpful
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Top reviews from other countries

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alejandra
5.0 out of 5 stars Excelente
Reviewed in Spain on June 19, 2024
Verified Purchase
Una guía para transformar empresas digitales muy concisa
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AURELIE
4.0 out of 5 stars Problème d'impression couverture (toute blanche)
Reviewed in France on March 3, 2024
Verified Purchase
Le livre est arrivé rapidement mais la couverture est toute blanche, des deux côtés. Il y a eu un problème d'impression. ça n'empêche pas la lecture bien évidemement mais c'est surprenant.
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c j love
5.0 out of 5 stars Contemporary major consulting compant digital perspective
Reviewed in the United Kingdom on September 22, 2023
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Academic research
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Ng Hock Lai
2.0 out of 5 stars -
Reviewed in Singapore on February 17, 2024
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-
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David vieira
5.0 out of 5 stars Muito completo
Reviewed in Spain on September 12, 2023
Verified Purchase
Apesar de a maior parte dos exemplos serem de grandes multinacionais, o conteúdo suportado por exemplos reais é de grande qualidade.
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