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Rewiring the Corporate Brain Hardcover – January 1, 1997

4.2 out of 5 stars 9 customer reviews

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Editorial Reviews

Amazon.com Review

Applying concepts of quantum and chaos thinking to the working world, consultant and educator Danah Zohar's Rewiring the Corporate Brain: Using the New Science to Rethink How We Structure and Lead Organizations offers revolutionary advice for achieving workplace change. Businesses should be operated like brains, she argues, utilizing all of the mental, emotional, and spiritual stimuli at their disposal. Ordinarily, however, most ignore the latter two and rely solely on just one-third of their "corporate brains"--a shortcoming Zohar shows how to correct so that truly effective responses can be crafted for myriad predicaments.

From the Publisher

Questions for Discussion:

1. Why do most corporate transformation programs fail? What does it really take to bring about a deep "paradigm shift"?

2. What are the three levels of transformation required in any company, and why won't it work to concentrate on only one level?

3. How are paradigms wired into our brains? Why do we need them? Why are they dangerous to us?

4. What are the three kinds of thinking the human brain can do and why is each important for seeing potential corporate infrastructures?

5. What is "quantum thinking" and how does it link the new science to corporate creativity? Why is it essential to rewiring the corporate brain?

6. What are some of the main principles of the new science and how do they relate to corporate leadership issues? What are the three essential features that distinguish the Newtonian and quantum scientific paradigms?

7. What does Heisenberg's Uncertainty Principle tell us about the importance of questions and "I don't know" to corporate creativity?

8. What does it mean for a corporation to "be at the edge"? Why is coming to "the edge" necessary to rewiring the corporate brain?

9. Why should a corporate leader want to be at the edge between paradigms? Is there anything essentially wrong with the Newtonian paradigm? Shall we just get rid of it?

10. What are the chief characteristics of the western "self" and the western organization? The eastern "self" and the eastern organization?

11. How does the quantum model of self and organization help to bridge the gap between West and East?

12. How does dialogue differ from debate?

13. Why is dialogue an essential tool of quantum thinking and corporate neural rewiring?

14. What does the Servant Leader really serve? Why is servant leadership essential to quantum leadership?

Suggestions for Further Reading:

* Morgan, Gareth, Images of Organization * Morgan, Gareth, Imaginization * Oshry, Barry, Seeing Systems * Stacey, Ralph, Complexity and Creativity in Organizations * Wheatley, Margaret J., Leadership and the New Science * Wheatley, Margaret J. and Kellner-Rogers, Myron, A Simpler Way

Courtesy of Berrett-Koehler Publishers BERRETT-KOEHLER STUDY GUIDE


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Product Details

  • Hardcover: 172 pages
  • Publisher: Berrett-Koehler Publishers; 1st edition (January 1, 1997)
  • Language: English
  • ISBN-10: 1576750221
  • ISBN-13: 978-1576750223
  • Product Dimensions: 6.4 x 0.8 x 9.6 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #1,135,223 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Hardcover
"We live largely in a world of Newtonian organizations. These are organizations that thrive on certainty and predictability. They are hierarchical; power emanates from the top, and control is vital at every level. So, often, is fear. They are heavily bureaucratic and rule-bound, and hence inflexible. They stress the single point of view, the one best way forward. They are managed as though the part organizes the whole. Newtonian organizations do not respond well to change. Their primary value is efficiency. Human beings work and live in such organizations, but we often feel like passive units of production. Our lives serve the organizations, but the organizations serve only our utilitarian needs, and that only so long as we conform to the organization's purposes and are vital to the organization itself. The emphasis on control isolates these organizations from their environments. They don't interact with or respect those environments, including the people who work within them. It is my purpose here to describe a wholly different kind of organization. I hope to offer a new model for structure, leadership, and learning within organizations that can thrive on uncertainty, can deal creatively with rapid change, and can release the full potential of the human beings who lead and work or live within them. Such organizations, like the human brain, have the potential for self-organizing creativity just waiting to be unleashed within them. This new model is based on the thinking, ideas, language, and imagery of the new science-quantum physics, chaos and complexity, and the latest brain science.Read more ›
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Format: Hardcover
...she doesn't quite steal ideas as her own, but then doesn't quite acknowledge her sources either. The book has no footnotes, which doesn't please a technical reader like myself. She quotes passages out of books which don't appear either in the index or in her bibliography. She talks of the new science of chaos and complexity but doesn't seem to know the difference between the two. She throws in the popular images emanating out of the complexity academy without acknowledging who coined these terms, or even bothering to define them. The "edge of chaos" is an example. Overall, her message is in line with the latest fad of applying the new science thinking to business problems, but is largely derivative, and not well researched. I liked Danah before she was drawn into the commercial world, very disappointing!
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Format: Hardcover
Pretty deep book, delves into the mechanistic functions of cognition and programming from a somewhat harder concept to grasp than other books might. Bridges the gap between Newtonian and Quantum thinking and looking at the programming of behavior from the cycle of patterns of thinking and breaking away from them in order to reprogram. The concepts drive into purpose, emotion, and spiritual intent which are higher harmonic frequencies of intention and conscious awareness of imaginative thinking which builds on the new paradigms of thought related to the Quantum aspects of the mind. In the Quantum field ideas, imagination, concepts, energy, intention is not limited, or rather unlimited; therefore, in terms of changing organizational thinking the usage of these concepts pertaining to the systematic functions of thinking and behaving are related to understanding this nature of purposeful intent in change and reasons behind an organization's motivation, direction, and essentially the adoption of such changes internally in individuals.
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Format: Hardcover Verified Purchase
The new science, quantum theory, and related branches of physics are clearly defined and related to business structures and people within "Rewiring the Corporate Brain"
To some, the whole notion of "The New Science", let alone it's relation to the business world may seem like a bunch of new age babble. We (in the US especially) are used to thinking in terms of action-reaction, events, actions, and people, as individual and isolated. We make distinctions and often-strict divisions between work and the rest of our lives. We thrive on predictability, being able to determine outcomes, and control environments, which can inhibit the ability to quickly adapt to and accept change.
"Rewiring the Corporate Brain" recognizes this, and uses quantum theory to illustrate that we might be missing something. The author demonstrates the shortcomings of the common, rigid Newtonian thinking and organization that permeates so many companies and minds, yet also recognizes that a pure quantum approach is not a cure all. The author presents a hybrid model that recognizes the importance of managing and living to obtain certain objectives, while allowing and encouraging the creativity, exploration, and openness to continually grow and adapt to the torrid pace of change. Not only does the application of quantum thinking make sense for the development and management of organizations, but also when trying to bring the separate parts of ones' life together into a more holistic, satisfying existence.
The book refers to a few related "new science" books, which may be of interest to the reader. It also draws on some early Fast Company articles from the good ol' days before Fast Company became the useless waste of paper it is today.
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