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Rework: Change The Way You Work Forever Paperback – March 1, 2010
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Amazon Exclusive: Seth Godin Reviews Rework
Seth Godin is the author of Linchpin, Tribes, The Dip, Purple Cow, All Marketers Are Liars, and Permission Marketing, as well as other international bestsellers. He is consistently one of the 25 most widely read bloggers in the English language. Read his exclusive Amazon guest review of Rework:
This book will make you uncomfortable.
Depending on what you do all day, it might make you extremely uncomfortable.
That's a very good thing, because you deserve it. We all do.
Jason and David have broken all the rules and won. Again and again they've demonstrated that the regular way isn't necessarily the right way. They just don't say it, they do it. And they do it better than just about anyone has any right to expect.
This book is short, fast, sharp and ready to make a difference. It takes no prisoners, spares no quarter, and gives you no place to hide, all at the same time.
There, my review is almost as long as the first chapter of the book. I can't imagine what possible excuse you can dream up for not buying this book for every single person you work with, right now.
Stop reading the review. Buy the book.--Seth Godin
--This text refers to an out of print or unavailable edition of this title.
"Every once in a while, a book comes out that changes just about everything. This is one of those books. Ignore it at your peril" -- Seth Godin, New York Times bestselling author "37signals...doesn't just have customers, it has raving fans, and its leaders are web celebrities" Guardian "There's no jargon or filler here just hundreds of brilliantly simple rules for success" -- Chris Anderson, bestselling author of The Long Tail "Inspirational...REWORK is a minimalist manifesto that's profoundly practical. In a world where we all keep getting asked to do more with less, the authors show us how to do less and create more" -- Scott Rosenberg, Co-Founder of Salon.com "Great if you're at a fledgling stage of business. It's a little controversial... but I find it brilliant just the same. A quick read too." -- Sophie Cornish Stylist
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Top Customer Reviews
I had actually owned 37Signals' previous book (Getting Real) for some time, but failed to crack open the PDF. With some spare time on my hands this go-round, I started to read through Rework on my PC before wrapping it up on my Kindle.
Rework is a culmination of good, bad and ugly. It's not really a book. It's a collection of inspiring essays with the 37Signals team talking at you. The book is an extremely quick read filled with opinionated business talk, but most of it is well informed and very pragmatic. Many of the tenets are things that I've just been discovering just recently.
Rework goes against the grain because the quality of writing is intentionally poor. It's not that the ideas are unclear. It's that the book wasn't written to be a business book that tops any charts. It's written as if spoken. It's written clearly and directly - straight to the point - and doesn't let business manual fluff (or proper writing style) get in the way.
As a book of axioms, Rework hits a ground rule double. It might not score you any runs initially, but it'll at least advance the runners. It's up to your own hard work to bring them home.
After reading Rework, I decided I liked it enough to finally give Getting Real a try. This was my mistake. As it turns out Rework is just Getting Real minus a few chapters, minus all the quotes, and rewritten so as to speak more directly in its prose. Rework is essentially a "reworked" Getting Real. This was disappointing to find out. I was able to glean a few pearls from the dropped material between the reissue, but for the most part, I was just reading something that had already been out for a while.
Say what you want about 37Signals, but they've been able to build a successful business using their philosophy (which is found in these books). There is certainly a lot of "I wish we did things that way" in these books. Well, 37Signals has done it that way, and they've been very successful with their products, while Ruby on Rails has helped turn them into the golden children of web 2.0 programming. I recommend you forget about Getting Real and instead take an evening to read through Rework. If anything it's a fun look at what a successful small business thinks makes a successful small business philosophy.
There are also many contradictions in this book, so it is difficult to determine if the advice is worth heeding. For example, one recurring theme is to focus on what you are good at, so you can hone your ideas and make an excellent quality product. Then there is a conflicting theme that says not to be a perfectionist, okay is good enough, fix it later. Maybe if they provided some more details or examples, I could parse exactly what they mean and apply their advice to my business.
Lastly, this book is written on an elementary school reading level. The authors of the book pride themselves on communicating this way, but I find it annoying.
That said, this is a must read for any business owner. I own a web business and run it much like the writers of this book. Can't remember the last time I had a standard business meeting with an agenda and a powerpoint, and my employees are spread across the globe. I reply myself to customer service issues quickly and naturally, and I keep my product simple. I don't pay for advertising but instead use word of mouth and attention from the media. But this doesn't apply to all types of companies.
It works for small companies who use the power of the internet to maximize automation and who therefore have the LUXURY to eschew the way everyone else does it. But this IS the future of much of the way we will be doing business, and that's why this book is so useful and important. Lao Tzu would be proud.