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Rework Hardcover – March 9, 2010
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Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.
Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You don't even need an office. Those are all just excuses.
What you really need to do is stop talking and start working. This book shows you the way. You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.
With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of "downsizing," and artists who don’t want to starve anymore will all find valuable guidance in these pages.
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Seth Godin is the author of Linchpin, Tribes, The Dip, Purple Cow, All Marketers Are Liars, and Permission Marketing, as well as other international bestsellers. He is consistently one of the 25 most widely read bloggers in the English language. Read his exclusive Amazon guest review of Rework:
This book will make you uncomfortable.
Depending on what you do all day, it might make you extremely uncomfortable.
That's a very good thing, because you deserve it. We all do.
Jason and David have broken all the rules and won. Again and again they've demonstrated that the regular way isn't necessarily the right way. They just don't say it, they do it. And they do it better than just about anyone has any right to expect.
This book is short, fast, sharp and ready to make a difference. It takes no prisoners, spares no quarter, and gives you no place to hide, all at the same time.
There, my review is almost as long as the first chapter of the book. I can't imagine what possible excuse you can dream up for not buying this book for every single person you work with, right now.
Stop reading the review. Buy the book.--Seth Godin
--Chris Anderson, New York Times bestselling author of The Long Tail and Free
"House-husband, housewife, Fortune 500 CEO, cab driver, restaurateur, venture capitalist -- this is 'the book for you,' a book of true wisdom, business wisdom, life wisdom. The clarity, even genius, of this book actually brought me to near-tears on several occasions. Just bloody brilliant, that's what!"
--Tom Peters, New York Times bestselling author of In Search of Excellence, Thriving On Chaos and Leadership
"If given a choice between investing in someone who has read Rework or has an MBA, I'm investing in Rework every time. This is a must read for every entrepreneur."
--Mark Cuban, co-founder of HDNet and Broadcast.com and owner of the Dallas Mavericks
"Inspirational... Rework is a minimalist manifesto that's profoundly practical. In a world where we all keep getting asked to do more with less, the authors show us how to do less and create more."
--Scott Rosenberg, Co-Founder of Salon.com and author of Dreaming In Code and Say Everything
"The brilliance of Rework is that it inspires you to rethink everything you thought you knew about strategy, customers, and getting things done. Read this provocative and instructive book—and then get busy reimagining what it means to lead, compete, and succeed."
--William C. Taylor, Founding Editor of Fast Company and coauthor of Mavericks At Work
"...a Webby manifesto for post-recession success."
- Publisher : Currency; 1st edition (March 9, 2010)
- Language : English
- Hardcover : 288 pages
- ISBN-10 : 0307463745
- ISBN-13 : 978-0307463746
- Item Weight : 15.4 ounces
- Dimensions : 5.72 x 1 x 8.52 inches
- Best Sellers Rank: #25,062 in Books (See Top 100 in Books)
- Customer Reviews:
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Top reviews from the United States
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My one complaint is that there is not always justification for their claims. There is a lot of straight talk, which for me, were points well-taken. I get it. Some have said the book sounds arrogant. Well, okay. You're entitled to that opinion. But honestly, I didn't take it that way at all. I felt they were passionate about the points they made. It had a very forward tone. One thing I will mention is that perhaps some of their points needed more "proof". But the style was refreshing for me, personally. I enjoyed reading it. As a business book, it breaks all the rules. And that is precisely the point.
If you're looking for a book giving you step-by-step instructions on how to build a business -- this is not the book for you. Many who expected this were disappointed. This is not a traditional book by any standard. It's not a book that provides "how-to's". It's a book of principles. The key for the reader is being able to take their principles, evaluate them, and mold it to your individual business model with a strategy that fits. If you can't do that -- you're going to hate this book. It's not going to tell you what to do -- it's giving you fundamental principles to apply. Not all of these principles will work for every business. It would be foolish to think they would. A lot of successful companies don't follow these principles at all. Time-honored truth reveals there's more than one way to do things, and every business is different. But what I appreciate is that 37Signals found their niche in the business world, realized they had achieved something great, had something different and unique to offer -- and shared it with the business world in a style all their own. It's brave. It's bold. It's even brash, perhaps. But this book is not gospel. So don't take it as such. For me, there are pearls of wisdom here that cannot be ignored. And some of their advice is so risky, it needs to be evaluated carefully if embarked upon and applied. But if it worked for them -- in their own right, they can claim it and share it. And that's precisely the message of this book.
The book is persuasive, but don't read it blindly. Carefully consider their points and consider the possibility of applying them successfully.
In closing, do yourself a favor -- get the book. It really is worth it. But have the proper expectations.
My advice would be this: Don't start a business or organization of any kind until you have read this. Every CEO needs to read this. Every employee needs to read this. Every entrepreneur needs to read this. Do you have a job? You need to read this. Do you work? You need to read this. A first-grader could read this. Super easy. Super fast. Super information. I believe everyone needs to read this. Yes, everyone. And once you do, I bet you'll read it again.
Five stars. Well-earned.
Maybe just a personal opinion, but I don't think it's worth buying. At least take a look at a preview first - the whole book is the same format...
The only way to run a successful business and work reasonable hours is to hire people to do time consuming jobs.
They basically just brag about how awesome their company is throughout the whole book. Did I just buy a 270 page sales pitch for business software?
I've been able to apply the principles of this book to organizations ranging from nine people to organizations with thousands of people and they scale just fine given the right train of thought.
If you're someone who wants to gain some strong leadership insight and discover what it means to have an entrepreneurial spirit, this is it.
enhance the way business is run. Some of these lessons I 'sort of' had in the back of my head
for years... like why do so many meetings suck, or why certain business leaders I'd worked
closely with were 'fast decision makers' and more. I love how each chapter gives an example,
sometimes real world business example, to illustrate the point.
As a small biz owner and entrepreneur, I find this book to be a perfect match. Every page is filled with great advice. Much of it is common sense for someone like myself, but it's reassuring to read it from a 3rd party source. The rest was eye-opening and I intend to force myself to live with this entire book in mind.
I've already recommended it to a few people, and I intend on continuing. This book and I are so in-tune that I could have written it in a couple years.
Top reviews from other countries
The lifeblood of the book is, make it easy, make it fun and make money. Cut the ego and furnishings out of your business and deal with harsh reality. Hansson and Fried obviously hate waste including words, so the style of the book is short and snappy with real gems of advice on every page. They are very generous with their advice which makes them worth listening to. My only contention is the time we spend on our businesses. I absolutely believe if we’re unproductive, working long hours, hating life, and have no time for socialising or family, then that’s a major problem. But, I love my business and while I don’t need to do it for more than 8 hours per day, I love to do it for more than 8 hours per day. I’m probably more in the mould of Gary V. Reminds me of the quote “I’ll do today what you won’t, so I can do tomorrow what you can’t.”
Filled with excellent plain english advice, it's one of the best books out there for business productivity.
Not big on references, but the authors are credible because they built 37Signals, which created Basecamp and Ruby-on-Rails.
A damning critique of old school business types who favour endless meetings, reports, hierarchies and strategic plans.
If you like this also read: 'The 4 Hour Work Week' and 'Steal Like An Artist' - equally inspired.
There's also a lot of white space; but then again, I recently went through an information mapping course that says that this is a good thing, so who am I to judge? I would say that around 30% of the book is space of one kind or another, and that the average 'chapter' length is about 3 pages (I've not actually measured this, by the way.)
So, why the 5 stars? Because every word is well-crafted, well-chosen, and easy to both digest and engage with. Don't be like some others that I've come across and miss the point of the book; it gives the illusion of just being a collection of blog posts, but if you scratch beneath the surface and imagine applying their advice right now, you'll find that the questions it makes you ask of yourself and your organisation lead to rapid improvements.
Warning: It *will* change the way you think about work, and change the way you work as well, if you let it!