- Audible Audiobook
- Listening Length: 2 hours and 50 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Random House Audio
- Audible.com Release Date: March 9, 2010
- Whispersync for Voice: Ready
- Language: English
- ASIN: B003BLGD06
- Amazon Best Sellers Rank:
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My one complaint is that there is not always justification for their claims. There is a lot of straight talk, which for me, were points well-taken. I get it. Some have said the book sounds arrogant. Well, okay. You're entitled to that opinion. But honestly, I didn't take it that way at all. I felt they were passionate about the points they made. It had a very forward tone. One thing I will mention is that perhaps some of their points needed more "proof". But the style was refreshing for me, personally. I enjoyed reading it. As a business book, it breaks all the rules. And that is precisely the point.
If you're looking for a book giving you step-by-step instructions on how to build a business -- this is not the book for you. Many who expected this were disappointed. This is not a traditional book by any standard. It's not a book that provides "how-to's". It's a book of principles. The key for the reader is being able to take their principles, evaluate them, and mold it to your individual business model with a strategy that fits. If you can't do that -- you're going to hate this book. It's not going to tell you what to do -- it's giving you fundamental principles to apply. Not all of these principles will work for every business. It would be foolish to think they would. A lot of successful companies don't follow these principles at all. Time-honored truth reveals there's more than one way to do things, and every business is different. But what I appreciate is that 37Signals found their niche in the business world, realized they had achieved something great, had something different and unique to offer -- and shared it with the business world in a style all their own. It's brave. It's bold. It's even brash, perhaps. But this book is not gospel. So don't take it as such. For me, there are pearls of wisdom here that cannot be ignored. And some of their advice is so risky, it needs to be evaluated carefully if embarked upon and applied. But if it worked for them -- in their own right, they can claim it and share it. And that's precisely the message of this book.
The book is persuasive, but don't read it blindly. Carefully consider their points and consider the possibility of applying them successfully.
In closing, do yourself a favor -- get the book. It really is worth it. But have the proper expectations.
My advice would be this: Don't start a business or organization of any kind until you have read this. Every CEO needs to read this. Every employee needs to read this. Every entrepreneur needs to read this. Do you have a job? You need to read this. Do you work? You need to read this. A first-grader could read this. Super easy. Super fast. Super information. I believe everyone needs to read this. Yes, everyone. And once you do, I bet you'll read it again.
Five stars. Well-earned.
Maybe just a personal opinion, but I don't think it's worth buying. At least take a look at a preview first - the whole book is the same format...
enhance the way business is run. Some of these lessons I 'sort of' had in the back of my head
for years... like why do so many meetings suck, or why certain business leaders I'd worked
closely with were 'fast decision makers' and more. I love how each chapter gives an example,
sometimes real world business example, to illustrate the point.
If you are already big in personal development and read about entrepreneurship on a regular basis this book is NOT for you. All of its concepts are the most obvious stuff you already know, or if you don't you shouldn't go in business in the first place.
The only case I would think this book could potentially be slightly useful is if you studied business in a very academic way 40 years ago and find yourself stuck with old silly concepts of entrepreneurship in an ever changing world that seems too fast for you. But really, anyone who has been at least a bit curious about entrepreneurship in the last 5-10 years knows 99.5% of what is in this book, and not only knows it but already embedded it in their way of thinking.
Plus anyone who wouldn't agree with all these obvious concepts would probably not be convinced anyway because most of the book are statements "This is what you should do" without much explanation on the why of things.
Not recommended, there's thousands of better books out there to spend your time on.
-Cut the crap, don't be artificial (academic).
-Being unique is all bout being yourself.
-Don't waste your time being the most formal person in the business.
-That last chapter... woah...
This book draws what real life is all about. I f***ing loved it !!!