- Audible Audio Edition
- Listening Length: 2 hours and 50 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Random House Audio
- Audible.com Release Date: March 9, 2010
- Whispersync for Voice: Ready
- Language: English
- ASIN: B003BLGD06
- Amazon Best Sellers Rank:
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Top customer reviews
The authors give you guidance and some strategy on the approach of running a business as a starter (not a startup). It's based on experience with some references, but it is not a theoretical book.
They deliberately defy all the stereotypical actions associated with startups, and for good reason. Drawing on their own successful experiences, they want you to actually give it a go.
I would recommend it as a light read for people running as a Micro-ISV software business, and a how to avoid the classic mistakes. Alot of classic mistakes new starters will make. There is no single way to run the business nor get started. And this is what they explain.
The authors cover all the major aspects of running a micro-ISV, from thinking about your product, to having meetings, making decisions, to getting more people. All of it is quite sensible and very practical. I wouldn't say it's revolutionary, but I found it re-assuring to read and then compare to the way I am doing things, basically helped motivate me to keep going.
The only drawback is that it is a little too anecdotal and don't find that it's gonna turn me into the next Jeff Bezo's, it's more in the lines of operational advice. It's all about execution not trying to find a good idea.
So, in summary, it's a good book to help overcome any mental roadblocks you may have created for yourself in the anxiety about whether to invest time and sweat in starting a small business. I recommend it as a buy.
Most recent customer reviews
Although I love some of the ideas and the paradigms presented, an intelligent reader who is...Read more
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