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Richard Butterfield's Power of Persuasion Paperback – May 1, 2012

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Editorial Reviews

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A glimpse into the world of high stakes presentations... If you have a story that needs to be told, an idea that needs to be heard, a case that needs to be made, then read this book. --Tom Kelley, General Manager, IDEO and author of The Art of Innovation and The Ten Faces of Innovation

Richard Butterfield's Power of Persuasion is a must read for any executive who understands the power and importance of the spoken word. --Trevor Fetter, President and CEO, Tenet Healthcare Corporation

Butterfield has written better story-telling tips than Story, more presentational methods than An Actor Prepares, and more effective cures for the nerves than a shot of tequila... the ultimate how-to for anyone who aspires to be a great speaker or presenter. --Bing Gordon, Partner, Kleiner, Perkins Caulfield & Byers; former Chief Creative Officer, Electronic Arts

About the Author

Richard Butterfield works coast to coast as a strategic communication, presentation and media skills consultant, conducting workshops and coaching sessions for business executives, physicians, lawyers, entrepreneurs, and other professionals. He specializes in high stakes presentations, program and product messaging, product launches, public speaking, media training, and facilitation. His client list includes CEOs of companies such as Gartner Inc., Tenet Healthcare, Clif Bar Inc., LinkedIn, Kaiser Permanente, EBay, The Cleveland Clinic, and Williams Sonoma, Vice Presidents at Microsoft plus leaders at Expedia, Genentech, Bayer Corporation, Egencia, Bristol Meyers Squibb, and Charles Schwab, and law firms Fenwick & West LLP, Sidley Austin LLP, and Liebert Cassidy Whitmore.

Butterfield's approach to persuasive presentations draws on his extensive experience as an actor, acting teacher, and director and is informed by a decade of public relations and marketing experience. A Stanford University graduate, he received his master's degree from the renowned American Conservatory Theater MFA program, where he later served as Conservatory Dean.
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Product Details

  • Paperback: 149 pages
  • Publisher: Printer's Ink; 2nd Edition; Follow up to It's Showtime! edition (May 1, 2012)
  • Language: English
  • ISBN-10: 0985333804
  • ISBN-13: 978-0985333805
  • Product Dimensions: 9.9 x 7 x 0.6 inches
  • Shipping Weight: 12.8 ounces
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #1,599,737 in Books (See Top 100 in Books)

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I have not completed the reading as I am in no hurry. I will do the practices as suggested for the most benefit from the book. The book demonstrates the benefit of learning to ask positive open ended questions. This encourages discussion with a client to help the client to personally understand why he or she is pursing a particular career or what they hope to gain from an venture. The literature enlightens the reader to focus on the passion for wanting or desiring an adventure of life. Understanding my own passion for what I want will help me to encourage a client to persevere with his or her own passion for personal success.
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