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About Rick Cesari
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Written by direct response marketing pioneer Rick Cesari, Video Persuasion is a step-by-step blueprint that combines the real world success of Rick’s 25 years of direct to consumer marketing along with proven direct marketing principles to help you create videos that will sell more product, grow your business and build a successful 21st century brand.
Essentially a mini-MBA on Video Marketing in the Digital Age this book is packed with insights, strategies, and ‘in-the-trenches’ experience from experts who have been-there, done-that.
Video Persuasion offers:
• Practical step-by-step advice on how to get the best testimonials,
• Video production tips that will save you money,
• Copywriting secrets for creating powerful offers and much more, including
• Three (3) ways to start any video to “hook” the viewer and keep them engaged.
• Expert interviews with powerful stories that will motivate and inspire.
It’s comprehensive, compelling and entertaining from start to finish. If you liked Robert Cialdini's book, "Influence: The Psychology of Persuasion", you'll love Video Persuasion.
Jason R. Boyce has nearly 20 years of experience as an Amazon Top Seller, and is founder of a prominent Amazon agency, Avenue7Media. Rick Cesari’s innovative Direct-To-Consumer strategies create more sales while building brand awareness for products like GoPro, Sonicare, OxiClean, and the George Foreman Grill. Together, Jason and Rick show how to pick a winning product, get it made, get it listed, and get it selling—on and off Amazon.
Within The Amazon Jungle, they share that the right strategy is key to Amazon success and the truth about Amazon, which is not widely known. The Amazon Jungle helps Amazon Third-Party Sellers build credibility and staying power by creating a winning brand—the superpower that can give them back control. Jason’s expertise in identifying winning products on Amazon and Rick’s success building brands off of the platform make them a formidable team and the answer to today’s question: How to succeed on a platform you can’t afford to avoid?
Marketing techniques, retailers, and distribution channels have changed dramatically
since authors RICK CESARI and BARB WESTFIELD started in the business of brand
building and direct response advertising twenty-five-plus years ago, and they will
continue to change, but over their combined years of experience, Rick and Barb have
found that five key strategies have remained constant:
1 Utilizing your “unique
2 Creating a name and
market position for your
product or business;
3 Under-promising and
4 Listening to your customers to develop
world-class customer service and powerful
testimonials that will sell for you 24/7, and
5 Direct branding selling―the
best way to brand for most
small businesses and startups.
In this book, Rick and Barb will expand on these simple brand-building keys and show you
how they built brands like GoPro, the George Foreman Grill, Sonicare, and others using
these keys, and how you, too, can put them to use immediately in your business or new
In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers.
In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes.
- Find out how to use direct response to create a "self-funding "marketing campaign
- Learn the techniques to building offers that will get people to respond to your products
- Use "high touch" direct response marketing to build brand equity and drive sales at retail
- Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands
- Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else
Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights.