Richard Feldman was a regional political director for the National Rifle Association during its rise to power in the 1980s. In the 1990s he was chief lobbyist and spokesman for the firearm industry's national trade association. The founder of MLS Communications, a public relations and political consulting business, Mr. Feldman is also an attorney specializing in public affairs.

It's no secret that the National Rifle Association is probably the most powerful lobbying group in America, noted for its no-nonsense tactics and fervent membership. Beyond that, virtually everything about the NRA's political agenda, its financial structure, and how it spends the vast amounts of money it collects from contributors has been kept a tightly guarded secret, not only from the public but from NRA members as well—until now.

In Ricochet, a onetime NRA lobbyist and avid Second Amendment defender unmasks the inner workings, influence, and goals of this highly secretive political behemoth. From internecine warfare, media manipulation, and executive bankrolling to gun control bills and school massacres, Richard Feldman, former NRA regional political director and lobbyist for the firearm industry, exposes the NRA as a cynical, mercenary political cult obsessed with wielding power while exploiting members' fear in order to maximize contributions.

Among the many dirty little secrets that Feldman exposes are the phenomenal salaries received by CEO Wayne LaPierre and other high-ranking NRA officials. These generous remunerations, which place NRA executives among the highest-paid officials of any tax-exempt organization, are funded by biannual "crisis du jour" fund-raising drives, in which members are exhorted to donate additional funds to fend off the latest alleged threat to their Second Amendment rights.

Looking back over his long association with the NRA, Feldman reveals the inside stories behind the organization's responses to the Bernie Goetz subway shootings, the Assault Weapons Ban, gun control legislation, the Oklahoma City bombing, the Long Island Railroad shootings, and Feldman's own voluntary gun-lock agreement. He explains how the NRA's inflexible positions have placed the nation's most prominent representative of law-abiding gun owners in increasing opposition to law enforcement, gun makers, and moderate Republicans. The upshot is that the NRA is not an effective advocate for its members' interests. Obsessed with fund-raising, scare-mongering, and wielding political power, NRA leadership undermines commonsense solutions that would protect gun-owners' rights while reducing accidental shootings and gun violence.

Ricochet is not for gun control advocates: It is a wake-up call for gun owners who cherish their Second Amendment rights. The message is that the NRA has betrayed your trust, misused your hard-earned donations, and strengthened the hand of those who would take your guns away. Read this hard-hitting exposé to discover how this has happened and what you can do about it. --This text refers to an alternate kindle_edition edition.