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Riding for the Brand: The Power of Purposeful Leadership Paperback – June 20, 2005
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Most people long to have their work be of value to others. This yearning is neither unrealistic nor naive. It is a sign of an awake and committed human being.
Many organizations have created an elaborate mission statement that posted on the wall at head quarters, but is completely lost to the employee swinging the hammer. The solution is to clearly identify the organization's purpose in a short, concise and meaningful way that all can identify with.
Whitt's has created a short novel that addresses leadership, human motivation and change. "Without purpose the only tool you have is reward and punishment."
Some may find the story a little "Oklahoma-centric", but you may also find Moby Dick to be a little "fishy".