From the Author
I even realized I was writing a book! Rather than sitting down and thinking, "what can I
write a book about?", I grew it almost entirely out of ideas inspired by reading Seth Godin's
blog, looking for ways to improve my own business.
If I had read, thought, "oh, that's an interesting idea," and moved on, most of the ideas
in this book would likely have been lost forever -- I may not even have remembered them
myself. Instead, the seeds Seth Godin gave away on his blog got planted on mine and grew up
into something bigger. When it came time to compile them into a book, I picked my favorites,
and then added a few more just for you.
Each person has their speciality. There are things that you're a lot better at than I am. So
no matter how much I know about marketing, I could never offer the world the same value that
you can. I hope that the marketing experience and ideas I share in Riffs on a Purple Cow will
help you market your products more successfully. Then we'll all be able to enjoy more of the
best each of us has to offer.