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The Right-Brain Business Plan Kindle Edition
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Top Customer Reviews
Jennifer Lee is a GODDESS who gives you a whole toy-box full of clever tools that you'll actually be chomping at the bit to play with!
I can't say enough how about how grateful I am that this book & methodology exists. I would have ditched ALL of my goals for 2010 if I hadn't had my own homemade Right Brain Business Plan. And 2011 is already off to a 100% success rate, thanks to THIS year's RB Business Plan.
One other thing I'll add: this book is VERY practical. It *doesn't* tell you to dream big and to then go hug a lollipop tree.
It DOES tell you how to get in touch with your dreams, and then how to FOLLOW THROUGH ON THEM with very pleasurable versions of what more left-brain sources call 'marketing', 'research,' 'financial plan,' etc. Seriously, this book is chockfull of immensely practical skills, tools & principles, but they're all made fun as hell.
Anyway- I'd write more - but I want to get back to my creative projects!
It helps get beyond the dullness of the usual business plan into visual activities. If you are someone who feels stifled by the usual tedium of business plans this is probably the book you have been looking for. Through collage, drawing and visualisation it gets you to the stuff you need to know what you need to know about starting and monitoring your business.
It is an easier and more stimulating approach to the traditional business plan. If you are looking for a different approach to business then this isn't the book for you. What it is, is a more enjoyable way to do your business plan.
In the kindle edition the text can be expanded but not the text in the illustrations. This means that some of it is difficult to read. This doesn't interfere much with the usefulness of the book, but it is certainly annoying. Buy the hard copy.
First of all: The majority of the visual exercises involve going through magazines and clipping out pictures that the reader is then encouraged to paste onto a sheet of paper to create a business plan. Are you serious? This takes me back to high school French class, when I had to create a poster about my favorite foods and activities. Magazines were an insufficient source of self-expression when I was 16, and they certainly are now.
Secondly: On a purely aesthetically driven note, I thought the book was poorly designed. And I know, I know, that's kind of superficial of me to say, but come on, people. If you are trying to sell a book to visually-minded people about being visually-minded, it sure as hell better look pretty. As a graphic designer, I found myself cringing when I flipped the page and saw some of the layouts in this book.
Third: I've always disliked the idea that artists struggle with numbers and big words. I am an artist who tutors physics and calculus on the side to make extra money, and I know plenty of artists who are intelligent, hardworking, and (mostly) organized. Unfortunately, this author tends to go with the view that, to cater to the creative, she should use cool catch phrases and appeal to our "hip" side.Read more ›
Most Recent Customer Reviews
What a fantastic book. A revelation for the right brain creative. Truly assessible to all. Thanks Jennifer for following your passion and making it accessible to usall. Read morePublished 1 month ago by Amazon Customer
Creative, fun ways to create a business plan. I loved making the collages & pulling out all my art supplies. Thank you, Jennifer!Published 3 months ago
Great book. I'm glad to be working my plan with the helpful advice from Jennifer Lee.Published 4 months ago by froggy811829
This is a great book for a person that's not a conventional left brain thinker. If you are creative and want to start a business, get this book. The book is just the start. Read morePublished 4 months ago by Doris Springer
I'm part right-brained and part left-brained... This book was ok. Some of the activities were a little much. I didn't care for the collages and such. Read morePublished 7 months ago by Whitney S.
Had lots of fun with this book. Our culture is changing, and I bought this a few years back when being Right-brained was just starting to be cool. Read morePublished 11 months ago by JenniferKouyou
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